Power Point presentation

Title of the Paper: The Coca-Cola Company

Elif Sam

BUS 302 Management Concepts

Martin Jackson

November 30, 2015

Coca-Cola Company:

Introduction:

The CEO Muhtar Kent who is an entrepreneur and always focused on the cash runs the Coca-Cola Company. Kent uses entrepreneurial mentality by working religiously so as to get into the Coke Company and making the employees to feel as the owners of the company, he has employed a technique of motivating all the employees in the company to help them feel as if they are chasing pennies along the hallway(Oliver, 2000). Kent have got a lot of respect for cash, he has devotion to this kind of manifest, for instance, when filling his car up at any gas station, he always use the cash to pay, in his pocket, he always use hefty cash and he doesn’t look at the Coke share daily, he does it at least once in a week.

Question 1:

Risk taking: Kent ensures that the Coke Company invests it resources, strategies and time continuously even if the economy is depressed. For example, during the great economy depression, Kent encourages the Coke chairperson, Robert Woodruff to increase the spending used in promotions, other companies; however, cut their backs on the marketing and advertising. This will lead to Coke company increase their brand exposure and strengthen their business. Coca-Cola company has published their 2020 vision whereby there are planning to taking risk therefore investing more than $30 billion on the Coke’s infrastructure and brand thus.

Being Global minded: Coca-Cola is a global company, thus, Kent aims at seeking the best out of the world’s best, they employ Latin American people to work in Asia, in South African, the Coke Company employs the Europe citizens, some Africans are as well employed to work in Europe and so many other. At the Coke’s heard quarters at Atlanta, there are at least 50 representatives from different nationalities.

Strategic partnership: Kent has identified a Global triangle, which collaborates with the businesses organizations which may include the civil society, government and other organizations, this greatly helps in developing a solution to any complex problem being experienced. Kent believes that through the partnership, magical things will always happen. Coke’s has had many partnerships that has greatly bared fruitful result, example, in Tanzania; the access to vital medicines has been increased due to global collaboration between the Coca-Cola Company and the Institute of Health Leadership, Gates foundation as well as global fund.(Moorhouse, 2000)

Openness: Kent insists that no one knows where the next innovation will ever come from; news ideas are always developed worldwide. Coca-Cola Company aims at advancing both the local and regional innovations. Coke Company has formed a multicultural council that helps in developing all the promising ideas, the council usually meets quarterly.

Question 2:

Coca-Cola is truly a worldwide company; the company’s products are consumed and recognized globally. (Capon, 2004)(Peshawaria, 2014)The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.

The Coca-Cola Company markets the world’s top four soft drinks, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:

The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is always included in the list.

Quality: Coca-Cola consistently offers their customers with the products of high quality.

Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company.

Availability Globally: All the Coca-Cola products are bottled and distributed globally.

Ongoing innovation: Coca-Cola Company has provide their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.

Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures that greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla, which brought together the different of teams of employees with various specialism.

The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes. The Coca-Cola has established some strategies that will enable it to achieve these goals:

-Accelerating the growth of carbohydrates soft drinks.

-Enlarging the product’s family whenever appropriate.

-Serving customers creatively thus building their business.

-Investing intelligently in the market growth.

Coca-Cola has a firm foundation of the relationship that enhances open communication channels thus building the company growth through the culture of innovation partnership and teamwork.

Question 3:

Coca-Cola enhances its performance through the ethical leadership. An ethical will corporate the culture that has been associated with the commitment to equality, trust, satisfaction of the customers financial commitment and the financial performance. Kent has taken the proactive approach that incorporate ethical concerns in the Coke’s strategic planning. Despite all these, a public policy usually requires the top management to be responsible for the ethics of the organization.

Strong leadership will always lead to ethical culture;hence, it is good business for any organization to be ethical.(Peshawaria, 2014) There is always a reward for the Coca-Cola company to be ethical in that there will be increased efficiency in the organization’s daily activities, in employees commitment, in the decision making by the management, quality of the products will be improved, as well as gaining customer’s loyalty.

Kent uses three approaches to implement the ethical initiatives:

· Ethical conformity can be gained through the internal controls through the compliance.

· Ethics in public relation may be used by the organization thus enhancing their reputations to gain the public media extra attention.

· Lastly, the organization may incorporate the above two philosophies to form a more committed approach to focus on creating an ethical culture via their committed leadership.

Kent has established various shared values that has influenced the ethical conducts of Coca-Cola employees and has as well improved the managements and workers’ relationship with their customers, investors, suppliers and thesociety.

Question 4:

Coca-Cola is a huge company that operates globally and has employed more than 700,000 workers. In order to ensure that the employees are motivated so as to do their best and feel as the part of the company’s future and make them feel that they have a role to play for the company to succeed, the coke company has very specific practices to ensure this is achieved.

Effective Communication that will bear positive results: Coca-Cola employees are employees are regularly asked questions, which they answer knowing that someone is always listening to their opinion, the coke’s mission statement and core values were developed from employees’inputs thus making them feel as a part of the organization. Employees’ insight survey is usually distributed globally every year so that employees can insight on how the coke company is run and give their opinions on how things can be improved. The company ensures that the survey is not just a pen and paper form but it is in form of private website and will be given for a limited period of time, employees response are tracked by the company and improvement suggested are implemented every year.

Mentoring and training: Coca-Cola Company allows their employees to have the opportunity to grow in their particular skills and they are also trained to do even better. There are a number of development programs that are offered by the company so as to encourage and motivate the employees. Coca-Cola has a university that offers teaching online to the employees, in order for the employees to work in field which is different from their own, they are given short-term assignment based on different department or even different countries.

Financial Rewards: for the employees to reach to greater pinnacles, the Coke’s company offers financial rewards, the compensation is usually competitive and every year, the employees performance is reviewed thus giving them a chance of receiving merits raises. Employees are also given tuition reimbursement and their children are as well given a chance to qualify for scholarship fund.(Bruce, 2006) Employees are as well motivated by being given car discounts and free parking.

References Bruce, A. (2006). How to motivate Each employee : 24 proven tactics to spark of the productivity in the places of work. New York, NY :: McGraw-Hill. Capon, C. (2004). Understanding organisational context :the inside and the outside the organisations. Harlow : : Financial Times Prentice Hall. Moorhouse, F. (2000). The Coca Cola kid : the selected stories. North Ryde, N.S.W. : Angus & Robertso. Oliver, T. (2000). The real Coke, the real story. New York :: Random House. Peshawaria, R. (2014). Too many bosses, less number of leaders : the art of being a true leader. New York : : Free Press.