Economics

Microeconomics Page 1

COURSE PAPER

COMPANY SELECTION

Carol Baisden

Microeconomics, Section 01

Mr. Nicholas Bergan

October 18, 2015

The company that I selected for my course paper is The Ford Motor Company. I chose this company because I really like all Ford vehicles, especially the Mustang. I am interested in finding out how The Ford Motor Company is running.

The Ford Motor Company builds cars, trucks, vans and SUVs. Ford offers a full line of high-quality products. The company also provides financial services through Ford Motor Credit Company.

Ford Motor Company’s resources; cash, cash equivalents, and marketable securities are held in highly liquid investments, which provide for anticipated and unanticipated cash needs. The company ensures that they have sufficient liquidity available by generating cash from operations and maintaining access to other sources of funding.

Ford Motor Company has advantages in the marketplace because it is more financially sound than the other Big Three carmakers with its timely acquisition of capital. Ford’s product line is seen to be a step above many of its competitors and is respected by industry experts. It is also considered an “American” brand; this helps Ford among certain groups of consumers.

RESOURCES

Dornbach-Bender, R., Slade, B., & Thorpe, J. (2009, April 20). Strategic Report for Ford Motor Company. Retrieved October 18, 2015, from Oasis Reports Website: http://economics-files.pomona.edu/jlikens/SeniorSeminars/oasis/reports/F.pdf