Marketing Plan Assignment PowerPoint - Wedding Planning Business

Here is some background for the project: Wedding Planning Business-

I’ve been interested in wedding planning. While searching for wedding planners in Columbia, SC, I noticed that the pool of planners were a little slim. Eventually, I ended up asking a Charlotte wedding planner if she would take on the task. She’s been so great and professional during this process, not to mention her prices being so reasonable! Unfortunately, in Columbia, I was unable to find anyone who met all the needs: full-time planning, professional and affordable. And as Columbia being my “home away from home”, I felt this would be an opportunity for me to market my services in that area.

Before kicking things off, the first question I would want to ask is:

What would be your reason for hiring a wedding planner?

This answer can be the beginning of collecting pertinent information during the research process that could help me position myself in the market. Catering to the needs of the majority would be helpful when it comes to branding and marketing concepts. It is then that the marketing content can focus on the particular niche, which, in this case, would be a target audience made up of mostly unmarried women in their 20s and 30s.  In this case, the short-term goal would include creating my own social media websites and asking for the support of friends/followers. The long-term goal in all of this would be to eventually build a well-known brand with a strong reputation. 

CONCEPTS covered in class: