Marketing Plan Assignment PowerPoint - Wedding Planning Business

Some of the weekly objectives:

*Recognize the marketing research process and the environmental forces that are monitored for solid market research delivery

*Examine the components of a marketing plan

Kotler & Keller, Chapter 2: Developing and Implementing Marketing Strategies and Plans

Kotler & Keller, Chapter 3: Capturing Marketing Insights and Forecasting Demand

· Articulate the principles of long-term customer relationships

Define the methods of marketing research techniques

Kotler & Keller, Chapter 4: Creating Long-term Loyalty Relationships

Anderson, "Customer Value Propositions in Business Markets"

Morse, Lululemon Athletica in 2005

*Determine the impact of market segmentation and target marketing

Consider the potential consequences of target marketing

Kotler & Keller, Chapter 6: Identifying Market Segments and Targets

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