research

research2.docx

Write a three-page report discussing the sampling design for the proposal.

Describe the sampling procedures (convenience, quota, simple random) that will yield the best results for your research objective and justify your rationale for choosing the procedure(s). Include the following information:

1. Research the objective.

2. Description of the population: Process for identifying the target population and selecting the sampling frame

3. Identify the different types of biases that are likely to occur, and explain what steps you will take to minimize them.

4. Conclusion: Highlight the major points discussed in the previous sections. Be sure to relate the information back to the purpose and relevance of the research.

This is my selected topic:

Problem statement

Apple Company is currently experiencing a lot of decline in the total revenue and the loss of the market share to its major competitor Samsung Company. The Company used to be the largest market share holder in the iPhones but currently Samsung has already overtaken the Company. Apple is also paying a whopping $10 billion to its main competitor every year for the application processors. The problem is affecting the management of the Apple IncCompany, and they need to resolve the problem as quick as possible to ensure that everything is going according to plan.

Decision statement

The Company is now in the process of trying to change the supplier of application processors so that they can be able to realize high returns. The Company is also thinking of making its application processor able to avoid the relationship with Samsung Company.

Research objectives

To produce the best application processors that will help in improving the functioning of the Samsung products.

To cut the cost of production by 50% by avoiding the use the Companies revenue to in paying the competitors that will help to raise the level of revenue collection.

To continue investing in innovation so that we can be able to regain the market share that it had lost to its main competitor.

Research questions

What are the best processors that we can produce as a Company?

Do we have enough resources to produce our processors?

Do we have the best human resource that will help in the innovation department?

Do we have the other alternative when we stop using the Competitors processors?

Research hypothesis

The Company is the best in the production of the smartphones.

The Company cannot survive without the supply of the application processors from Competitors.