research
1. Design a 10-question questionnaire based on your proposed research problem. The questionnaire must contain an introduction that explains the purpose, an approximate time frame for completion, and a statement on confidentiality/anonymity. There should be at most two open-ended questions. Please review the guidelines located in Chapter 15. You may also refer to Appendix 15A for wording on the most common research topics.
2. Evaluate each question that you included in the questionnaire. Explain how the question will help meet the objectives of the research. Please be specific and provide justification.
Each question response should be at least 200 words in length.
Problem statement
Apple Company is currently experiencing a lot of decline in the total revenue and the loss of the market share to its major competitor Samsung Company. The Company used to be the largest market share holder in the iPhones but currently Samsung has already overtaken the Company. Apple is also paying a whopping $10 billion to its main competitor every year for the application processors. The problem is affecting the management of the Apple IncCompany, and they need to resolve the problem as quick as possible to ensure that everything is going according to plan.
Decision statement
The Company is now in the process of trying to change the supplier of application processors so that they can be able to realize high returns. The Company is also thinking of making its application processor able to avoid the relationship with Samsung Company.
Research objectives
To produce the best application processors that will help in improving the functioning of the Samsung products.
To cut the cost of production by 50% by avoiding the use the Companies revenue to in paying the competitors that will help to raise the level of revenue collection.
To continue investing in innovation so that we can be able to regain the market share that it had lost to its main competitor.
Research questions
What are the best processors that we can produce as a Company?
Do we have enough resources to produce our processors?
Do we have the best human resource that will help in the innovation department?
Do we have the other alternative when we stop using the Competitors processors?
Research hypothesis
The Company is the best in the production of the smartphones.
The Company cannot survive without the supply of the application processors from Competitors.