Marketing plan

Wednesday, November 14, 2015

Copernico Company limited has been in the market since 2007 after the post-election violence in Kenya. The logo of the company is a frame of a house with a large letter C at the canter that is shaped like a padlock which is in color purple and the background of the house is white. This logo symbolizes our work which is to create a safe place to homestead. The structure of a house symbolizes who is our target and that is those living in homestead; it shows we work with buildings. The letter C which is shaped like a padlock reflects that the building is secured and that there are no dangers of burglary. We decided to use color purple in our logo as purple reflects royal and it is our prime responsibility to make our clients to feel like they are majestic.

Our slogan as a company is ‘Beyond Expectation’ which simply means that we provide services that the people can’t really think of. We ensure that we have checked all the security loop holes and mend them before finishing our work. Our company figures out all the threats that may happen within a building and when we sign a contract our aim is to keep the premises secure in all ways. The slogan Beyond Expectation simply defines our services and that we do our work to the best. Our security services are provided to the maximum level.

A brand extension Copernico Company limited will also take on which will include other services not only security for buildings and cars but also providing personal bodyguards to prominent people. It will also provide transport security services for valuable goods which are transported from one place to another. Our main aim is to offer security services in all areas that need security. We want Copernico Company to be a security shop for individuals whereby a client can have all the security issues solved as soon as he/she contacts us.

My 2015 marketing strategies is basically first to engage my customers in my business. In my website I will create an online platform whereby I will interact with my esteemed customers and get to know their grievances concerning my services. The online platform will also make my customers to interact with each other therefore increasing the awareness of my brand. (Carly S. 2015).

I will also ensure that I have Google Ads which will assist in making my brand popular. Research shows that 90% of the current population uses internet therefore by using Google Ads.( Online.2015). To advertise my product will be effective as a lot of people will encounter my brand name when using the internet. To me this is the most effective marketing strategy. I will also make sure that I open account on social media that will enhance my popularity. This way I will get to interact with a lot of people who are in dire need for security. A blogger page is also useful whereby I will be writing articles that are related to security issues. The blogger page will also be a good marketing tool.

Lastly my marketing strategy for 2015 is that I will ensure that I attend six trade shows that are held annually in Kenya in every province. The trade shows are nationals and will have different security firms presenting their products. I will ensure that each show has members of the marketing department. The trade shows helps us to explain to people about our products and how they help the society. The trade shows are held in different parts of the country therefore by attending all of them it will bring popularity of my brand name.

For Copernico Company limited is the leading security firm in Kenya and is going to have a superior customer service; my products will be delivered in advance and I will ensure that I provide my services even to the interior parts of Kenya. My firm will ensure that the service it provides is affordable to every individual in the country. Therefore the type of service that an individual wants will depend on his affordability. I believe that with the current prices and my up to date equipment my clients will enjoy my services and the product offered will advertise itself. Since people can easily find me I believe that I will have a wide range of clients.

Statistics shows that for the past five years the number of my customers has been increasing gradually. Therefore this shows that my product has been embraced well in the society. My slogan I can say is what makes many people search for my company. The slogan reflects my services and how best I provide the services. My logo is another advantage of Copernico Company as it simplifies what we do (Adelene. 2014). When a client just sees the logo he/she interprets our services which make us to stand out in the security market. My brand extension which is to ensure that I provide all the security issues problems is well suited in the country with the current issues of insecurity rising. This therefore ensures that my products will reach a large targeted group. Lastly my positioning statement which is simple will ensure that my targeted customers to enjoy my products. The positional statement will make sure that I will enlarge my market and even at one point I will cross the borders.

Copernico Limited Company is in Business to ensure security level of each individual is catered for. We really value our clients and we want to ensure that there safety is catered for. Our services are of the best standards and our equipment is of the latest technology. Our prices are negotiable which makes us the best company to approach for your security matters.

Copernico Company main aim is to ensure that people are safe. Our mission is to cater for individual security as well as the public. We have a great passion in ensuring that people conduct their day to day activities without worry over insecurities. We mainly provide our services to public institutions, vehicles, individual homesteads, supermarkets, banks and many other places. Security is a key issue which should be put into consideration and that is why we are here to help you.

In determining the feasibility of my product I am quite certain that it will be a success and not a failure. Using the four main components that are used in determining the feasibility I have come into a conclusion that my product is the best currently. First and foremost my market size is big and has grown by 2.2% since last year. This is evident that I have a large population of buyers. The demand for my product has risen since cases of insecurity started in the country. I can proudly say that 35% of Kenyans uses my security equipment. The competition still is not that big as there are few firms dealing with security issues.

In conclusion Copernico Company has filled a niche in the market. Providing security services to the country currently is the best product that people can be offered.

REFERENCES: