add essay

Mohammed Alsalem

Donna T. Middleton

English 99

19 October 2015

Impossible Is Nothing

Adidas is a German company that designs and manufactures sports clothing, shoes and accessories. Adidas created a great advertisement about soccer out fit; it showed a famous athlete David Beckham the former player of England national soccer team. This advertisement is an image that photographed and designed professionally by experts. The advertisement gives power and confidence for players wearing Adidas outfit proving by the elements, like choosing famous athlete, light of background and the slogan.

First of all, Adidas chooses David Beckham to model the advertisement.

David Beckham is a retired English professional soccer player, who has a perfect career in his life. He played for many famous soccer clubs in Europe and America, like Real Madrid, AC Milan, Paris Saint-Germain, Manchester United, Los Angeles Galaxy and the England national team. Renowned for his range of passing, crossing ability and bending free-kicks, he was twice runner-up for FIFA World Player of the Year and in 2004 he was named in the FIFA 100 list of the world's greatest living players. He made 115 career appearances in total, appearing at three FIFA World Cup tournaments, the 1998, 2002 and 2006 editions and two UEFA European Championship tournaments, the 2000 and 2004 editions. He won 68 different trophies with his teams and he was the captain of the England national team for six years. Many soccer fans admire him for his skills, personality and charisma for that they imitate his cloths and haircuts. His skills and achievements made every soccer fan love him whatever club they support, so choosing David Beckham as a model in this advertisement is very cleaver idea because his popularity in soccer world. Not only Adidas used David Beckham, there are many designers used Beckham for modeling such as Armani and Hugo Boss.

On this advertisement the light plays an important rule in different ways. The background on the image is all black and he focal point is Davis Beckham in the middle of the image playing soccer on an iron pole. At the left corner of the image there is a stadium light focusing on David Beckham outfit to show the outfit detailed from the shoes to the T-shirt. It showed the curves of the T-shirt and short, also you can notice the socks and the words on Beckham shoes. Besides to the outfit the light focused on the playground lines and resembled it like an iron pole that David Beckham can play on it because of the power and confidence that David Beckham has from the out fit. In addition to that you can barely see two players sliding to take the ball from Beckham but it showed that Beckham dodged them and pass through successfully. In general on this image the light focused on David Beckham and the out fit details such as the shirt, shirt, socks and the shoes.

Slogans are very important elements for any advertisement whether a video or image. The slogan accompanied by a logo makes an effective advertising unit of its own. This is a part of marketing business strategies of success.

For example “I’m lovin it” for McDonalds restaurants and “just do it” for Nike, it increases the popularity for companies. McDonald's is the best example: They kept changing their slogans until 2003 when they found a perfect tag line “I'm lovin’ it”. This according to the company was ideal representation of their brand as they want each client to feel the same after using their service. Thus it was a perfect seller and ultimate reminder for the service of McDonalds

.“Impossible Is Nothing” is the slogan for this advertisement that Adidas uses for advertising and print it on cloths. Originally this is a quote came from the famous boxing Mohammed Ali “Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” This is the power of this slogan because it came from a legendary athlete and it is moving to another legend. “Impossible is nothing” in the Image implies that when you wear this outfit the word ‘Impossible’ will not be in your dictionary because of the power and confidence that you get from this outfit. Passing through two players on an iron pole in a dark moment is impossible, but seeing David Beckham doing it and read “Impossible is nothing” next to him feels that is not. “Impossible is Nothing” has been a powerful Adidas slogan for many years and many people will continue to remember the brand with the same philosophy for times to come

All in all people nowadays relay on advertising to buy his or her items, we see advertisement in every street, wall, television and radio. So, it is very important for companies to create nice and funny advertisement in order to market their products. Companies must mention the formal elements when they advertise their products such as color, slogan and choosing famous people.