easy

A) Social Media and Marketing/Advertising

1) Describe a concrete example of social media marketing/advertising.

(your response here…)

2) How have advertising changed throughout times as the medium used for advertising (newspaper, billboard, TV, internet, social media, etc.) has changed?

(your response here…)

3) How is mobile marketing different from how marketing was done before (what is unique with mobile marketing?)

(your response here…)

B) Social Media and Businesses Models

1) What are some of the concerns or threats organizations face because of social media? Give three concrete examples.

(your response here…)

2) Describe common threats to your own privacy due to use of internet, social media, and mobile computing. Give three concrete examples.

(your response here…)

3) Describe what the “sharing economy” is. Give three concrete examples of businesses built around the “sharing economy” business model.

(your response here…)

C) Security Threats and Measures

1) Give three examples of potential security threats that you as companies or you as a private person might experience. Explain what the risk and potential consequences are.

(your response here…)

2) For the three examples of security measures companies implement to prevent, prepare, insure, etc. themselves from potential security threats. Explain how the measures works.

(your response here…)

3) For the three examples of security measures you can implement on your own laptop/smart phone to prevent, prepare, insure, etc. yourself from potential security threats. Explain how the measures works.

(your response here…)