Marketing Plan Research Paper

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Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 1

Part 4 Distribution Decisions Worksheet

METHOD

Preferred distribution method Direct Intermediaries

If applicable, number of channels

Dual channels Multiple channels Channel alliances Nontraditional channels

COSTS

Variable distribution costs will affect price of end product to consumer?

Yes No

Describe the role cost will play in your distribution method:

INTENSITY

Choose a level of intensity for your distribution efforts

Intensive Selective Exclusive

Rationale for choice:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 2

DISTRIBUTION FACILITIES

Global distribution facilities needed? Yes No

Warehouses needed? Yes No

If yes, number of warehouses:

List warehouse locations:

• • • • •

Fulfillment services Yes No

Packing companies Yes No

Transportation firms Yes No

Billing services Yes No

List other channel facilitators you anticipate needing: • • • • • Will you distribute your product through a retail location? Yes No

If yes, what type of retail location will you use (select all that apply)?

Chain store Specialty store Franchise

Department store Discount store Supermarket

Convenience store Drugstore Warehouse club

Restaurant Factory outlet

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 3

Will you distribute your product through nonstore channels? Yes No

If yes, what type of retail location will you use (select all that apply)?

Vending machine Direct retailing Direct mail

Catalogs and mail order Telemarketing Internet

Shop-at-home

Will you be a part of a franchise system as a franchisee? Yes No

Business format franchise? Yes No

Product and trade-name franchise? Yes No

Will you franchise your offering? Yes No

Business format franchise? Yes No

Product and trade-name franchise? Yes No

Describe your retailing mix, if applicable:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 4

If you will have your own distribution outlets, describe your plan for each element of the store atmosphere:

Employee type and density

Merchandise type and density

Fixture type and density

Sound

Visual factors

Odors

WEB SITE CONCERNS

If you have a retail outlet, describe how will you convey atmosphere of brick-and- mortar store on-line:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 5

Will you feature or promote other Web sites and/or companies on your Web site?

Yes No

List which you will promote:

1.

2.

3.

4.

5.

6.

Describe the strategic goal to be achieved by this (these) partnering(s):

SPECIAL CONSIDERATION FOR SERVICES

Will you distribute your service to other Web sites? Yes No

What level of service will you distribute via the Web? Full Partial

List aspects of service you will distribute via the Web: • • • • • •

  1. Text1: tracking tool
  2. Check Box2:
    1. 0: Yes
    2. 1: Yes
  3. Check Box3:
    1. 0: Yes
    2. 1: Off
    3. 2: Off
    4. 3: Off
  4. Check Box4:
    1. 0: Yes
    2. 1: Off
  5. Text5: Since the product will be manufactured in the USA, it will be appropriate to find several distributors who have experience in installing the tracking device on vehicles to distribute where we can not reach as a company. The cost of distribution will be higher if the customer is far away from our country.
  6. Check Box6:
    1. 0: Off
    2. 1: Yes
    3. 2: Off
  7. Text7: This method of distribution will help us establish a good working relationship with channel members as well as help us gain optimum market coverage and more control at a lesser cost.
  8. Check Box9:
    1. 0:
      1. 0: Yes
      2. 1: Off
    2. 1:
      1. 0: Off
      2. 1: Yes
  9. Text10:
    1. 0:
      1. 0: none
    2. 1:
      1. 0: our product will not be stored in bulk
      2. 1:
      3. 2:
      4. 3:
      5. 4:
  10. Check Box11:
    1. 0:
      1. 0: Yes
      2. 1: Off
    2. 1:
      1. 0: Off
      2. 1: Yes
    3. 2:
      1. 0: Off
      2. 1: Yes
    4. 3:
      1. 0: Yes
      2. 1: Off
  11. Text12:
    1. 0: NONE
    2. 1:
    3. 2:
    4. 3:
    5. 4:
  12. Check Box13:
    1. 0: Yes
    2. 1: Off
  13. Check Box14:
    1. 0:
      1. 0: Yes
      2. 1: Yes
      3. 2: Off
    2. 1:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    3. 2:
      1. 0: Off
      2. 1: Off
      3. 2: Yes
    4. 3:
      1. 0: Off
      2. 1: Yes
  14. Text15: tracking tool
  15. Check Box16:
    1. 0: Off
    2. 1: Yes
  16. Check Box17:
    1. 0:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    2. 1:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    3. 2:
      1. 0: Off
  17. Check Box18:
    1. 0:
      1. 0: Yes
      2. 1: Off
    2. 1:
      1. 0: Off
      2. 1: Yes
    3. 2:
      1. 0: Yes
      2. 1: Off
    4. 3:
      1. 0: Off
      2. 1: Yes
    5. 4:
      1. 0: Off
      2. 1: Yes
    6. 5:
      1. 0: Yes
      2. 1: Off
  18. Text19: We plan that our major stores and our franchises will serve as major points of retail marketing where customers can go in and have their products installed at a cheaper cost. The cost of installation will vary with the models of the car available but at affordable prices. We will also have one of our employees in every store so that they can assist the customers in any queries and procedures on the installation.
  19. Text20: tracking tool
  20. Text21:
    1. 0: we will not have our own distribution networks
    2. 1: N/A
    3. 2: N/A
    4. 3: N/A
    5. 4: N/A
    6. 5: N/A
  21. Text22: Lio tracking company will have a website that will help advertise the various new things and added features about the tracking programs and machines. We will also provide information about our physical presence and location of our stores or where to find our products if they need it. We will also follow up on our previous customers to make sure that they are contented.
  22. Text23: tracking tool
  23. Check Box24:
    1. 0: Yes
    2. 1: Off
  24. Text25:
    1. 0: Toyota Company
    2. 1:
    3. 2:
    4. 3:
    5. 4:
    6. 5:
  25. Text26: In this partnership, we look at increasing our sales revenue by pre-installing the tracking device to the cars that are manufactured by the company at an extra cost. This will be a good method to reach more customers world wide.
  26. Check Box27:
    1. 0:
      1. 0: Yes
      2. 1: Off
    2. 1:
      1. 1: Off
      2. 0:
        1. 0: Off
        2. 1: Yes
  27. Text28:
    1. 0: Satisfied customer feedbacks
    2. 1: Tracking instruments available
    3. 2:
    4. 3:
    5. 4:
    6. 5:
  28. Text8:
    1. 0: tracking tool