Marketing Plan Research Paper

Lio Tracking Company Marketing Work Sheet

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Lio Tracking Company Marketing Work Sheet

Lio Tracking company sells cellphone enabled car tracking tool/device to all vehicle owners who see significance the security of their cars .The car tracking product is compatible with the consumer's cell phone for monitoring business fleets and tracking lost cars. It eases the process of retrieving their stolen cars easily. Furthermore, when one park’s their vehicle the devices monitor the status of the vehicle and report every status on that car. The owner of the vehicle could quickly notice blocked parking and car interference hence handle it in time.

Orientation

What best describes your firm’s orientation?

Production

Technological orientation leads the Lio Company monitoring business in production. There is maximum local and global quality processing of tools due to massive research and continuous innovations.

Sales

Sales access customer orientation through differentiation and segmentation of the target consumer locally and globally. Lio produces products that are unique for types of phones and vehicles the clients own. There are a lot of advertisements and wide-spread selling in this.

Market

Competitive orientation leads the market of Lio devices because form what the rivals do, the marketers learn on how to cover those weaknesses hence creating loyalty. There are product positioning, competitive marketing, and aggressive advertisements that influence the product exposure.

Societal

Social responsibility and inter-functional co-ordination among the local personnel in charge of Lio company branches touch individuals in each society. They manage through making thriving businesses and secure environments that supply human wants.

List ways your firm follows the marketing concept:

1 Swot analysis to find out standard rates that are desirable for the society and target market.

2 Financial and market analysis to develop consumer marketing pool and surplus consumer satisfaction of wants.

3 Expertise staff was hiring and teamwork that inspire innovative quality productions.

4 Global positioning though a satellite platform for quality services and devices.

5 Wireless data transfer, mapping network, and advanced advertisements to meet high sales.

6 Business leadership and change initiation to enhance wide-spread sales.

Our firm’s primary goal for companies is:

Improve global vehicle safety and productivity

Mission

Business mission: Lio’s mission is Staple Proficiency and Maintainable Competitive Improvement .Lio Company is working towards the accomplishment of a secure and reliable economy by having a stable global and local market.

List objectives of your business marketing plan:

Objectives.

1 Curb vehicle loss among persons through security car trackers.

2 Eliminate avoidable losses in fleet businesses by voice directing the drivers on right turns and mapping interface.

3 Prevent unnecessary delays in fleet sales through track monitoring.

4 Eliminate reckless driving and accidents through the GPS data information cell tower.

5 Maintain car conditions and shape through proper handling strategies.

SWOT

Person Completion responsible date

Describe competitive advantage of business offering:

1. There is a high level of transparency in the company as well as close follow-up of consumers through the physical and online platform.

2. There is a broad mix of experts from all over nations who have successfully studied the automobile industry and the consumer needs.

3. The company is fast in acting because on acceptance of Kotter- 8 strategic change of leadership scheme, teamwork skills, and innovativeness.

4. Active management and traffic partnership embrace the installation of the tracking devices

5. Apart from the car tracking devices Lio Company has a variety of products such as cars, paints, insurance policies and body wears for the police.

ETHICS

Will you integrate social responsibility into the marketing plan? Yes.

Rationale: There is the integration of social responsibility into the company in the fight against cancer because some researchers claim that any electrical gadget might lead to such attacks on the user. The company will donate funds towards hospital projects that take care of cancer patients. Furthermore, the firm will initiate the training of drivers and police officers so as to boost the safety and productivity of vehicles because knowledge of essential in the tracking adventure.

Describe any ethical problems your firm faces:

EXTERNAL ENVIRONMENT

1. Demographic: Women are a bit easy to convince on issues of safety than men. Hispanics prefer self-move in security matters while non-Hispanics take in provisions. Japanese people are more likely to reject a new product until they receive full data about the provider. However, they hate risks and would be quick in securing their vehicles. Americans take in new ideas easily therefore, Lio Compay has less work in marketing among them. The old and middle age considers tracking seriously than the youngsters. Lio firm has a hard task dealing with these demographics for they require intensive researches and vigorous teamwork.

2. Ethnic: There are states that fight crime at personal levels, they don’t trust gadgets. Given that our company has representatives from local levels the agents indicates that Lio Tracker is superstitious and a prophet of doom for covering up what is yet to happen. All the same after considerable exposure to the idea of having the devices they purchase and have it installed.

3. Economic: Nationwide, many car owners believe in insurance as an easier and chap way of securing their cars. Some business companies and individuals rely on brokers who tend to have own choices of car safety firms. However, there are high hopes as there is a lot of demand for the car tracking tools and devices because of increased cases of car theft and dishonest business managers.

4. Legislative: Every government is in support of monitoring device establishment because it fights crime. It is, therefore, an advantage to Lia Tracker firm hence they have formulated an agreement with the traffic police departments so as to ease the tracking procedures. The company has a partnered network with the police forces hence share in the installation and tracking venture that favorably work. Of late more attention has shifted to the liability products and safety to the environment. Keeping in mind the NASA, CRS, and ethical factors help Lio Tracker Company to cover up the mess and implement quality car tracking devices.

5. Social trends: The societies at present prefer having vehicles when going to Drivers are opting to cover he device areas when draining paraffin, they also hide the vehicle monitoring tool and misuse the fleet vehicles. The firm is aware of this and has sent to develop a mechanism of hidden trackers that the police, car owner, and company know.

Some youth has taken to studying the tracking devices so as to overcome the follow-up effort. Some police officers too collaborate with those who steal vehicles hence rendering Lio’s efforts useless. However, the company is innovating more sophisticated and efficient tracking and monitoring tools.

6. Political: Some countries like Poland, Bulgaria and Poland have enormous foreign debts that lead to unstable Governments. Furthermore, there are foreign exchange challenges that create unreliable business future in many nations including Japan.

Foreign Government Entry Requirements and Bureaucracy too affects Lio Company because some places disregard – foreign investors

Tariffs and other Trade Barriers: - Governments make the clearance and tariffs too unfriendly for foreign companies hence attracting corrupt deals in Venezuela and Mexico.

7. Competitive forces. The market is stiff with the competition yet Lia tracker Firm focuses on being the leader in the car tracking devices market. The factors that lead to the competition include product worthiness and characteristics, " device fitting costs, accuracy, safety, tracking expenses, customer satisfaction, and financial issues".

It keeps the company from over-involvement in costs.

8. Technological forces. Competing firms rely on technological empowerment of their devices so does Lia Tracker keeps an eye on them and act before the competitors make a step.

Identify key competitors in your industry: NexTraq™, Tracker Network (UK) Ltd. and Altech Natstar

Identify companies working in the same market as yours:

• Toyota Corp

• Ford

Teletrack

• Starcom

• Matrix

Identify ways to handle global marketing for your offering:

1. Lio Company capitalizes on branding, large-scale marketing campaigns, social media and, research strategy, and global Public Relations.

2. The company localizes the marketing strategies in each target market through translations, proper communication and implementation.

3. Acquire teams to work within the target global markets after developing a plan so as to ease the execution of business and transportation hitches.

4. Advertise and carry out road shows with a universal image or find out particular celebrities in the target nations who suit the advertisement segments.

5. Observe the international trends in car business and needs so as to address with specificity what is required.

6. Studying the cultures of the target global markets in America, Africa, Australia, and the Asianic states

References

Rath, T., & Conchie, B. (2008). Strengths-Based Leadership: Great Leaders, Teams, and Why People Follow. New York, NY: Gallup Press

Nextraq. (n.d.). “Fleet tracking.” Retrieved from http://www.nextraq.com/images/Top_Five_Fleet_Tracking_Benefits_for_the_HVAC_Industry.pdf

Gatignon, H. & Xuereb, J. M. (n.d.). “Strategic orientation of the firm and new product performance.” Retrieved fromhttp://www.insead.edu/facultyresearch/research/doc.cfm?did=46910