international business ITALY
ahmd54
editing_written_paper_int_bus.docx
****Remember Walmart Executives the audience
Main points to focus on to change the paper
executive summary (last)
cliffs notes for the entire doc (redundant, nothing introduced)
introduction
put forth: we as consultants have undertaken analysis for the italian industry for discount retailing and we feel walmart has a fantastic opportunity--- why--- how
talk about walmart and it's global strategy (brief history of success/not success)
focus on italy and what creates the opportunity for walmart within the market place
political/economic/legal environment
profit potential
risks of costs
labor (measurement) (interest and motivation for youths to find jobs)
address issues
why what walmart has that would be relevant and create value in the italian marketplace
adaptations
marketing 4ps
supply chain
recommendations
For the first page
*try to justify the point what is the evidence/implications of walmart?
*Why does it matter to walmart? (being highly inefficient)
*Labor reform- think about Walmart. How does the regulations aids it?
*Show interest/motivation of you in finding jobs
*Compare to other markets in terms of youth.
Page two
· It is inconsistent (relatively very limited)
· Provide more evidence
Page 3
· Italy in the global exonomy (Highlight how retail sales relate to GDP growth?
· In terms of “ease of doing business” (don’t start with that as an introduction, use a better intro)
Page 4
· Walmart’s global strategic position (show me what target it is addressing to)
· Exponentially enlarge( this change it because its very factual and very dramatic)
Page 6
· Change the entire page because it is very vague and generic for both Paragraphs
