Marketing Plan Research Paper

Final Class Project Writing-UP Instruction

As a group you will develop a written marketing plan for the new product or service that you have been working on throughout the semester. Following the concepts and ideas learned in class along with helpful information contained in Appendix A of your textbook (page 53 Appendix to Chapter 2), your plan will consist of the following information:

1. Executive summary

2. Situation analysis

3. Market-product focus

4. Marketing program strategy and tactics (4Ps)

Follow the guidelines and suggestions in the book associated with the marketing plan for internal use. Your paper should be typed double spaced, with one inch margins on all sides, and contain a cover page with each group member listed, a table of contents section with all four chapters listed, and a reference section if needed. The whole report should be at least 7 pages in length.

The paper is due on December 6th 5PM.