interview a CEO

Project:

Part I: Interview the owner/senior manager (CEO, COO, CFO, Vice-President) of an SME firm to learn the firm’s mission, objectives, and what he/she believes are the Key Factors of Success, (KFS) which govern their business/industry. What real-time metrics are used to measure progress toward the firm’s mission, objectives, and standing with respect to the Key Factors of Success? How effectively does the information contained in the financial statements capture information critical to the success of the business and what sources are used to obtain that which is not found in the financial statements?

Part II: Apply the insights gained from the interview, above, to compare the firm’s health, strength, and strategy with respect to its key competitors within its industry. Or, as an alternative, apply the insights gained to the financials of a public company. Generate the ratios which you believe reveal the strengths, weaknesses, opportunities, and threats confronting the firm. What do the statements reveal? What critical information is missing? What measures might be used to fill the gaps? See if you can fill those gaps.

Talk about Saleh Aljasser. I put some links to help you do it. I speak to him throw the phone since he is related to my mother.

http://www.bloomberg.com/research/stocks/people/person.asp?personId=109649203&capId=4493067&previousCapId=22104502&previousTitle=Etihad%2520Etisalat%2520Company

http://english.alarabiya.net/en/business/aviation-and-transport/2014/06/27/Saudi-Arabian-Airlines-appoints-new-director-general.html