internship

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MRKT 490 & FMRK 490

INTERNSHIP PROCEDURE

Step 1: Pick up an Internship Packet from Joy Tabuchi, Administrative Assistant, SB.

Step 2: You and your internship supervisor fill out the Internship application. Internship cannot

begin until paperwork is properly filled out.

Step 3: You prepare a paper registration form.

Step 4: You write up the goals page.

Step 5: Return the above paperwork with a copy of your resume to Wendy Bendoni. Joy

Tabuchi can also forward the paperwork to Wendy Bendoni for her signature.

Step 6: When all signatures are obtained, students must submit completed documents (contract,

reg form or add/drop form) to the registrar.

Step 7: Work at your internship and submit Weekly Journals posts to be submitted to Wendy

Bendoni’s office in the School of Business. NO EMAILS

Step 8: When you have completed 120 hours, prepare your Project and submit it, either electronically to the above address OR you may turn it in via hard copy to Ms. Tabuchi who will

deliver to Assistant Professor Bendoni.

Step 9: Make sure to have your internship supervisor submit the evaluation right away, via mail,

email or fax to the Wendy Bendoni. You need to submit your self-evaluation with your project.

ALL PROJECTS NEED TO BE COMPLETED AND RECEIVED BY THE MONDAY OF

FINALS WEEK.

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FMRK/MRKT!490!INTERNSHIP!PACKAGE!

Purpose!

The"purpose"of"the"internship"program"is"to"prepare"majors"in"marketing"and"fashion"marketing"to"utilize" the" knowledge" gained" from" their" classroom" experiences" in" an" on;the;job" setting." " The" welding" of" academic" preparation" to" that" learned" during" the" internship" should" prepare" the" graduate" to" enter" the" job" market" at" an" executive"training"or"an"entry"mid;management"level."

Objectives!of!the!Internship!Program!

• To"gain"professional"on;the;job"experiences"that"will"enhance"and"complement"academic" instruction."

• To"explore"career"opportunities,"based"on"first;hand"observation"of"the"marketing/fashion" marketing"industry."

• To"develop"an"understanding"of"the"marketing/fashion"marketing"environment."

Overview!of!the!Internship!

Structure!

• Must"be"of"Junior"standing"to"enroll"into"the"internship"program."Prerequisite:!!Either!FMRK! 235!or!MRKT!301.!

• A"three;unit"internship"consists"of"no"less"than"120"hours"and"no"more"than"150"hours"of" work."""

• While"most"students"take"internships"with"companies"in"the"Los"Angeles"area,"an"internship" can"be"taken"with"a"company"anywhere"in"the"world.""This"allows"flexibility"for"students"to" return"to"their"homes"in"the"summer"and/or"take"advantage"of"working"in"other"cities"as" opportunities"arise.!

• Students" should" have" completed" as" many" units" as" possible" prior" to" the" internship" experience," as" the" internship" often" leads" to" employment" after" graduation." " It" is" also" suggested"that"the"student"take"as"few"other"courses"as"possible"to"allow"sufficient"time"to" take"advantage"of"the"internship"experience."!

Selecting!an!Internship!

• Students"self;select"into"their"internship."""This"means"that"students"must"find"their"own" internships.""The"advantage"to"this"arrangement"is"that"students"are"free"to"find"the" internship"that"best"fits"their"needs."

• A"list"of"previous"internships"is"available"at"the"Career"Center."

• Often"professors"will"be"contacted"directly"by"companies"looking"for"interns.""As"you"near" the"time"for"your"internship,"ask"your"professors"if"they"are"aware"of"sites"that"might"fit" your"needs."

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• Do"not"wait"until"the"last"minute"to"find"an"internship.""Start"at"least"two"months"in"advance" of"the"semester"in"which"you"plan"to"do"the"internship."

Internship!Restrictions!

• Students"may!not"complete"an"internship"at"any"organization"at"which"she/he"is"working" currently"or"has"worked"previously"without"special"permission"from"Professor"Wendy" Bendoni"prior"to"the"completion"of"the"application"form."

• The"internship"must"take"place"over"a!minimum!of!10!weeks!and!a!maximum!of!15!weeks.""""

• All!projects!must!be!turned!in!by!the!first!day"of"finals"of"the"semester"in"which"the" internship"is"completed.""Otherwise,"an"automatic"IP"grade"will"be"given"and"the"work"will" be"assessed"during"the"next"semester."

• Weekly!journals!must"be"received"no"later"than"Monday"(before"4:30pm)"following"the" week"of"the"journal"entry."Late"journal"entries"will"result"in"a"lowered"grade."

Registration!Issues/Procedures!

• Because"businesses"do"not"operate"on"the"semester"system,"an"internship"may"begin"at"any" time"throughout"the"year"(fall,"winter,"summer"terms)."""

• Regardless"of"when"a"student"takes"her"or"his"internship,"you"must"register"before! beginning"the"internship."Work"completed"before"the"student"officially"registers"for"the" internship"cannot!be!counted"toward"internship"hours."

• Students"registered"in"internships"that"last"beyond"the"end"of"the"semester"will"receive"an" IP"grade"for"that"reporting"period.""A"final"course"grade"will"be"assigned"upon"completing"all" internship"work."

• An"official"internship"contract"form"must"be"filled"out"and"submitted"along"with"the"regular" registration"or"add/drop"form"to"the"Registrar’s"Office.""The"form"can"be"picked"up"at"the" Registrar’s"Office"prior"to"registration"and"must"be"filled"out"completely"and"signed"by"all" parties"before"registration"can"be"completed."

! Student!Responsibilities! !

• To"research"potential"internship"sites"and"secure"an"internship"prior"to"the"beginning"of"the" semester"in"which"the"internship"takes"place.!

• To"secure"a"position"within"the"broad"scope"of"the"marketing/fashion"marketing"industries.!

• To"consult"with"Wendy"Bendoni"concerning"internship"requirements"and"objectives.!

• To"honor"the"commitment"undertaken"with"the"sponsoring"business.!

• To"notify"Wendy"Bendoni"immediately"of"any"changes"in"or"termination"of"the"internship.!

• To"turn"in"all"course"work"on"time.!

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Internship!Site!Supervisors/Employer!Responsibilities!

• To"provide"close"supervision/instruction/training"throughout"the"internship"period."

• To"provide"increasingly"challenging"possibilities"to"the"internship"as"the"internship" progresses."

• To"evaluate"the"intern"at"the"end"of"the"experience"and"mail"the"student"evaluation"form"to" Wendy"Bendoni"(see"form"for"address"and"fax"number)."

Grading!of!Internships!

• Students"will"receive"a"letter"grade"for"their"internships."

• Grading"is"based"on"all"work"being"turned"in"on"time"quality"of"the"work"both"in"terms"of" content"and"writing"proficiency."

• Students"who"have"received"an"IP"grade"must"complete"their"internship"and"submit"all" assignments"before"the"end"of"the"following"semester.""Those"who"fail"to"turn"in"their"work" will"receive"an"F"in"the"course."

Grading!Scale!

Grades"will"be"computed"on"the"following:" " Proposal"(Application,"Resume,"Contract)" 10" Weekly"Journals"" 20" Project"" 30" Student"Evaluation" 20" Supervisor/Employer"Evaluation" 20" Total! 100!

" A"letter"grade"will"be"given"based"on"the"percentage"of"total"points"attained." " A" 94;100" B+" 87;89" C+" 77;79" D+" 67;69" F" 0;59" A;" 90;93" B" 84;86" C" 74;76" D" 69;69" " " " " B;" 80;83" C;" 70;73" " " " " "

Internship!Journal!

A"weekly"journal"will"be"kept"and"turned"in"each"Monday"(before"4:30)"for"the"preceding"week."" The"purpose"of"the"journal"is"to"keep"your"sponsoring"faculty"informed"on"your"progress.""Thus," it"is"most"important"that"the"journals"be"turned"in"on"time.""The"hardcopy"journals"can"be" directly"turned"into"Wendy"Bendoni’s"office"in"the"School"of"Business.""EVmailed!journals!will! not!be!accepted."Late"journals"will"be"marked"down.""See"attached"form"for"structuring"the" journal."

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Final!Project!or!Report!Outline!

As"no"two"students"will"have"the"same"experiences,"the"final"project"will"vary.""

A"project"most"likely"will"be"built"around"a"major"experience"during"the"internship"in"which"the" student"is"given"a"measure"of"freedom"to"complete"an"assigned"task.""For"example,"a"student" who"is"working"for"a"retailer"might"have"the"opportunity"to"assist"the"Director"of"Public" Relations"on"an"upcoming"fashion"show.""Thus,"her/his"project"report"would"include"a"detailed" explanation"of"the"activities"performed"while"working"on"the"show.""A"short"evaluation"by"the" Director"of"Public"Relations"would"be"included"in"the"report."

All"projects"must"include:"

• A"written"description"of"the"project"

• photo;documentation"of"the"project"

• a"diary"of"how"the"project"was"analyzed"

• a"summary"of"the"value"of"the"project"to"the"intern"and"to"the"company"

• a"short"statement"from"the"employer"as"to"the"quality"of"the"work"

• any"other"support"materials"as"deemed"necessary"to"demonstrate"the"quality"of"the"project"

All"projects"must"be:"

• typed"

• free"of"technical"errors"(grammar,"spelling,"punctuation,"etc.)"

• well;organized"

• neatly"bound"and/or"placed"in"a"folder"so"that"loose"materials"cannot"be"lost."These" materials"will"be"turned"back"to"the"student"in"the"Faculty"Center."

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FMRK/MRKT!490!INTERNSHIP!APPLICATION!

This"application"must"be"presented"to"Wendy"Bendoni"prior"to"registration"for"FMRK/MRKT" 490.""In"addition"to"this"form,"an"official"application"must"be"picked"up"at"the"Registrar’s"Office," filled"out"by"the"student"and"signed"by"the"student"and"the"employer.""Upon"acceptance"of"the" internship,"Wendy"Bendoni"will"sign"all"forms"and"the"official"registration"form,"along"with"a" regular"class"add"form"will"be"taken"by"the"student"to"the"Registrar’s"Office." " This"form"must"be"neatly"typed"and"attached"to"your"Resume"and"the"Intern"Program"Contract." " Name:"_____________________________________" " 1. What"are"your"objectives"for"the"internship?""How"will"the"internship"meet"your"objectives?"

" " " " " " " " " " " 2. What"are"your"career"aims"and"objectives,"both"immediate"and"long"range?""How"will"this"

internship"support"these"objectives?" " " " " " " " " "

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FMRK/MRKT!490!INTERNSHIP!

INTERN!PROGRAM!CONTRACT!

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NAME:"_________________________________________________________" ADDRESS:"_____________________________________________________" TELEPHONE:"___________________________________________________" " JUNIOR/SENIOR"(Circle"one)"FMRK"235/MRKT"301"Grade"_______""Semester"taken"____" " INTERNSHIP"SITE"_______________________________________________" ADDRESS"______________________________________________________" TELEPHONE"____________________________________________________" INTERNSHIP"SUPERVISOR"_______________________________________" " Have"you"worked"for"this"organization"before?""""NO/YES"(if"yes,"please"explain"on"an"attached" sheet"how"this"experience"will"differ"from"what"your"previous"experience." NUMBER"OF"HOURS"YOU"WILL"WORK"DURING"THE"INTERNSHIP"__________" " BEGINNING"DATE"______________________""ENDING"DATE"_________________" " WILL"YOU"BE"PAID"FOR"YOUR"WORK"""NO/YES""(if"yes,"rate"of"pay"______________)" " STUDENT"SIGNATURE"I"have"read"the"conditions"under"which"I"may"take"FMRK/MRKT"490,"have" reviewed"all"of"the"due"dates,"and"assume"full"responsibility"for"completing"my"internship"in" accordance"with"the"expectations"of"my"employer"and"of"Woodbury"University." " _____________________________________/_________(Student"Signature/Date)" " EMPLOYER"SIGNATURE:"I"have"read"the"conditions"under"which"the"student"will"complete"the" internship"and"agree"to"place"the"student"in"a"position,"which"will"benefit"both"my"organization" and"the"education"of"the"student." " ____________________________________/________(Employer"Signature/Date)" " " ____________________________________/________(Internship"Director"/"Dept."Coordinator)"

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MRKT/FMRK!490!INTERNSHIP!JOURNAL!FORM!

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Name:!_______________________________________________________!

Week!ending!!!!!Month:!!!!!!!!!!!!!!!!!!!!!!!!!Day:!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Hours!Completed:!

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Routine"duties"or"experiences"performed"during"the"week"(min"of"250"words)" " " " " " " " " " New"learning"experiences"or"one"time"only"experiences"(min"of"250"words)" " " " " " " " " Outstanding"or"highly"positive"experiences"(min"of"250"words)" " " " " " " " " Did"you"have"any"negative"experiences?""If"so,"how"did"you"handle"them?" " " " " "

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MRKT/FMRK!490!INTERSNHIP!PROJECT!OUTLINE!

As"no"two"students"will"have"the"same"experiences,"the"final"project"will"be"tailored"to"the" needs"of"the"student."The"following"information,"however,"must"be"included"by"all"students."""

I. General"information" A. Student’s"Name" B. Name"of"the"Internship"Site" C. Name"of"the"Internship"Supervisor/Employer"

II. Organization" A. Provide"a"drawing"of"the"organizational"chart"of"the"company." B. If"the"company"is"a"smaller"part"of"a"conglomerate"or"holding"company,"briefly"

discuss"the"degree"of"autonomy"that"your"company"has"in"terms"of"day;to;day" decisions,"promotion,"personnel"policies,"etc.""The"personnel"officer"or"human" resources"officer"can"help"you"with"this"information."

III. Employment"and"Training" A. Why"did"you"seek"employment"with"this"organization?" B. Describe"the"hiring"process"that"you"went"through,"how"you"made"initial"contact"

with"the"organization,"with"whom"you"interviewed,"etc." C. Describe"your"initial"training"for"your"internship." D. Discuss"positive"and"negative"aspects"of"your"training."

IV. List"major"organizational"activities"(what"does"this"organization"do,"what"is"its" purpose?)."

V. What"does"the"organization"do"in"relation"to"the"following:" A. Product—be"specific"in"discussing"the"project(s),"how"they"are"developed,"

purchased,"marketed,"etc." B. Pricing—describe"the"pricing"policies"" C. Place—where"does"the"organization"fit"in"the"logistical"chain"(manufacturer,"

wholesaler,"retailer)?""Explain"fully" D. Promotion—describe"the"promotional"mix"

Report"section"of"the"paper"should"include:"" I. Introduction:"Explain"your"project."Why"did"you"choose"this"particular"project"to"include"

in"this"report?"

II. Body:"give"full"details"of"the"project"including"dates,"activities,"difficulties,"and" accomplishments."

III. Photo;journal"support:"Include"photographs"(may"be"on"a"CD"or"DVD)"that"document" your"project."

IV. Summary"and"conclusions:"What"did"you"learn"from"this"project?"

All"projects"will"be"returned"in"the"Faculty"Center"by"the"first"week"of"the"following"semester."

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Intern’s"Name:"________________________________" "

MRKT/FMRK!490!INTERNSHIP!STUDENT!SELF!EVALUATION" " On"the"basis"of"the"student’s"performance"during"the"internship"at"your"organization,"please" CIRCLE"the"number"that"most"clearly"describes"your"performance"on"each"factor." " "5!=!superior!!!!4!=!good!!!!3!=!average!!!!!2!=!poor!!!!!1!=!unsatisfactory" " Professional!Qualifications" 1. Promptness"and"regularity"of"attendance" " " """5"""""4"""""3""""2""""1" 2. Ability"to"perform"under"pressure" " " " """5"""""4"""""3""""2""""1" 3. Acceptance"of"responsibilities"beyond"those"assigned" " """5"""""4"""""3""""2""""1" "

Human!Relationships" 1. Willingness"to"accept"constructive"criticism" " " """5"""""4"""""3""""2""""1" 2. Willingness"to"listen"and"learn" " " " " """5"""""4"""""3""""2""""1" 3. Relationships"with"co;workers" " " " " """5"""""4"""""3""""2""""1" 4. Relationship(s)"with"supervisor(s)" " " " """5"""""4"""""3""""2""""1" " Personal!Qualities/Skills" 1. Attitude"toward"job"and"company" " " " """5"""""4"""""3""""2""""1" 2. Neatness"and"personal"grooming"" " """ " """5"""""4"""""3""""2""""1" "

Internship!Evaluation!

1. Overall"learning"experience" " " " " """5"""""4"""""3"""""2""""1" 2. Quality"of"on;the;job"training" " " " " """5"""""4"""""3"""""2""""1" 3. Quality"of"on;the;job"supervision"" " " " """5"""""4"""""3"""""2""""1" 4. Contribution"to"career"training" " " " " """5"""""4"""""3"""""2""""1" 5. Contribution"to"career"goals`" " " " " """5"""""4"""""3"""""2""""1" " Would"you"recommend"this"internship"site"to"other"students?"""" "YES/NO" Why?" " " " " " " Student"Signature"______________________________________""Date_____________"

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Intern’s"Name:"________________________________" "

MRKT/FMRK!490!INTERNSHIP!EMPLOYER’S!STUDENT!EVALUATION!

On"the"basis"of"the"student’s"performance"during"the"internship"at"your"organization,"please" CIRCLE"the"number"which"most"clearly"describes"her/his"performance"on"each"factor."

"5!=!superior!! 4!=!good! 3!=!average! 2!=!poor! 1!=!unsatisfactory"

Professional!Qualifications!

1. Promptness"and"regularity"of"attendance" " " """5"""""4"""""3""""2""""1"

2. Thoroughness"in"following"instructions" " " " """5"""""4"""""3""""2""""1"

3. Ability"to"perform"under"pressure" " " " """5"""""4"""""3""""2""""1"

4. Ability"to"make"decisions"without"undue"delay" " " """5"""""4"""""3""""2""""1"

5. Capacity"to"carry"out"work"assignments:"

a. from"quality"standpoint" " " " "" ""5"""""4"""""3""""2""""1"

b. from"quantity"standpoint"" " " """ ""5"""""4"""""3""""2""""1"

6. Acceptance"of"responsibilities"beyond"those"assigned" " ""5"""""4"""""3""""2""""1"

7. Understanding"of"the"global"(international)"nature"of"business""""5"""""4"""""3""""2""""1" "

Human!Relationships"

1. Ability"to"accept"constructive"criticism" " " " """5"""""4"""""3""""2""""1"

2. Willingness"to"listen"and"learn" " " " " """5"""""4"""""3""""2""""1"

3. Relationships"with"co;workers" " " " " """5"""""4"""""3""""2""""1"

4. Relationship(s)"with"supervisor(s)" " " " """5"""""4"""""3""""2""""1"

5. Ability"to"succeed"in"a"diverse"business"community" " """5"""""4"""""3""""2""""1"

6. Ability"to"work"as"a"team"member" " " " """5"""""4"""""3""""2""""1"

7. Ability"to"understand"viewpoints"other"than"her/his"own""" """5"""""4"""""3""""2""""1"

8. Willingness"to"incorporate"viewpoints"other"than"her/his"own"when"making"decisions" " " " "" "" " " "" " ""5"""""4"""""3""""2""""1"

Personal!Qualities/Skills"

1. Quality"of"judgment" " " " " " """5"""""4"""""3""""2""""1"

2. Ability"to"analyze"situations"and"make"quality"decisions"" """5"""""4"""""3""""2""""1"

3. Ability"to"grasp"the"“larger"picture”"when"it"comes"to"decision"making"" " " " " " " " " " " "" ""5"""""4"""""3""""2""""1"

4. Computer"competency" " " " " " """"5"""""4"""""3""""2""""1"

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5. Comfort"in"learning"new"technology" " " " """"5"""""4"""""3""""2""""1"

6. Quickness"in"learning"job"procedures" " " " """"5"""""4"""""3""""2""""1"

7. Attitude"toward"job"and"company" " " " """"5"""""4"""""3""""2""""1"

8. Demonstrates"a"well;developed"sense"of"personal"ethics" """"5"""""4"""""3""""2""""1"

9. Ability"to"communicate"ideas" " " " " """"5"""""4"""""3""""2""""1"

10. Neatness"and"personal"grooming"" " " " """"5"""""4"""""3""""2""""1"

11. Demonstrates"solid"skills"in"math"" " " " """"5"""""4"""""3""""2""""1"

12. Demonstrates"solid"skills"in"English" " " " """"5"""""4"""""3""""2""""1"

13. Demonstrates"a"sense"of"social"responsibility" " " """"5"""""4"""""3""""2""""1"

14. Leadership"potential" " " " " " """"5"""""4"""""3""""2""""1"

15. Able"to"handle"predictable"situations"and"problems" " """"5"""""4"""""3""""2""""1"

16. Able"to"handle"unpredictable"situations"and"problems" " """"5""""4"""""3""""2"""""1"

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Supervisor:"_________________________________________"""Date"______________" "

Position:"_______________________________Email:"__________________________________"

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Please"mail,"email"or"fax"this"form"to:" " " " " Wendy"Bendoni" " " "" " " " School"of"Business" Woodbury"University"" 7500"Glenoaks"Blvd.,"" Burbank,"CA"91510" Fax:"818;394;3302" Email:"[email protected]"