Media and the American Life

1

Formal Outline and References for Final Learning Team Paper

I. Television – Mass communication that will be using for research.

A. Examples:

1. The role motion pictures play of the television in promoting or demeaning American family relationship,

a) American Family Association

(1) ‘Fifty Shades of Grey’

B. The role of advertising in promoting or preventing obesity in the television

1. “Sit Time” and Television Watching

2. Childhood Obesity and TV Viewing

3. The risk of increase of obesity watching TV. Food marketing needs a close look.

C. Nature and history of the controversy of Television and major conflicting points

1. Lack of local or specific topical focus

2. Forced to cover international and national news

3. Lack of educational programs

4. Cultivation Theory

a) Difference between other mass media.

b) Models and shapes the way individuals within society think and relate to each other.

5. Effects are limited.

D. Then, you must analyze related controversies and critique the relevant arguments from the following social science perspectives:

1. Social Learning Theory - social learning theory explains human behavior in terms of continuous reciprocal interaction between cognitive, behavioral, an environmental influences.

2. Individual Differences Theory - Ausubel believes that individual learning is based upon what the individual already knows; the key individual difference variable is one’s cognitive structure or a mental map of existing knowledge.

3. Cultivation Theory - The theory argues that the media generally presents an image of the world that does not reflect reality. Television images are an exaggeration or fantasy of what actually exists.

4. Agenda-Setting Theory - This theory is intended to apply to the news media, although in certain cases it has been applied to other areas of the media and messages which they transmit to audiences

5. Uses and Gratification Theory - It is the theory which explains of how people use media for their need and gratification. In other words we can say this theory states what people do with media rather than what media does to people.

II. Social sciences – Demography

A. Theory – Demography

1. Explanation of the Theory – used in broadcasting and marketing. Involves gender, social class and age.

2. Justification of the use of Demography in the issue – is done to match the target market and the demographic profile of the television.

B. Explanation of the issue for:

1. Books – Online shopping of books resolve the problem of demographic

2. Newspapers – had been in constant decrease in the view in newspaper; in age, income, ethnicity group but says constant in education levels.

3. Magazines - Segmentation of the magazines by location, difficult accessibility.

4. Movies – Release of movies by demographic, specifically on geographic area. Example of this is that the realize day of USA is not the same one as Australia.

5. Radio - NPR station in the US is worried because there audience are aging. This is the preoccupation of many station.

6. Television – Program the “Price is Right” 11:00pms frequent air at 11:00am to noon. Advertisement and commercial includes diapers and arthritis pain reliever; this indicating the people that sees the show is senior citizen and stay home mothers with children.

7. Internet – Demographic can limit the access of internet.

Conclusion

1

Formal Outline and References for Final Learning Team Paper

I.

Television

–

Mass communication that will be using for research.

A.

Examples:

1.

The role motion pictures play of the television in promoting

or

demeaning American family relationship,

a)

American Family Association

(1)

‘Fifty Shades of Grey’

B.

The role of advertising in promoting or preventing obesity in the television

1.

“Sit Time” and Television Watching

2.

Childhood Obesity and TV Viewing

3.

The risk of increase of obesity watching TV. Food marketing

needs a close look.

C.

Nature and history of the controversy of Television and major conflicting

points

1.

Lack of local or specific topical focus

2.

Forced to cover international and national news

3.

Lack o

f educational programs

4.

Cultivation Theory

a)

Difference between other mass media.

b)

Models and shapes the way individuals within society think

and relate to each other.

1

Formal Outline and References for Final Learning Team Paper

I. Television – Mass communication that will be using for research.

A. Examples:

1. The role motion pictures play of the television in promoting or

demeaning American family relationship,

a) American Family Association

(1) ‘Fifty Shades of Grey’

B. The role of advertising in promoting or preventing obesity in the television

1. “Sit Time” and Television Watching

2. Childhood Obesity and TV Viewing

3. The risk of increase of obesity watching TV. Food marketing

needs a close look.

C. Nature and history of the controversy of Television and major conflicting

points

1. Lack of local or specific topical focus

2. Forced to cover international and national news

3. Lack of educational programs

4. Cultivation Theory

a) Difference between other mass media.

b) Models and shapes the way individuals within society think

and relate to each other.