Business Research Exam

INSTRUCTOR USE ONLY PEl\N FOSTER

COLLEGE

GRADE GRADED BY

YOUR STUDENT NO. Date:

I I I I I I I

Name:

Business Research Methods Proctored Final Examination (Alternate)

EXAMINATION NO.

500657

Part A: Answer each of the following questions in a composition of 10 to 20 sentences. Each answer is worth 20 points.

1. What are the three dimensions of reliability? For each dimension, explain its meaning. What type of test can be used to assess each dimension?

2. Explain the meaning of deduction and induction. Provide an argument that exemplifies

each form.

3. Identify the three sources of error in communication research. Explain how each

source can contribute to error.

Part B: Answer each of the following questions in 2 to 4 sentences. Each answer is worth 4 points.

1. What is a pilot test? Explain the primary considerations for a researcher planning to use a pilot test.

2. List and explain the factors affecting the decision of how many focus groups are needed in a qualitative research project?

3. What are the seven steps a researcher follows in conducting an experiment?

4. What is the primary difference between rating scales and ranking scales? List two

types of each scale.

(Continued on reverse side}

PE1972(1203)

Proctored Final Examination (Alternate)

5. Name four commonly used visual aids. What should speakers consider when choosing visual aids?

6. What is meant by stemming, aliasing, and the use of exclusion filters in content analysis software applications?

7. List the six-stage sequence for testing statistical significance.

8. What characteristics are important to consider when selecting individuals to work as observers in an observation research study?

9. Sometimes business research may be unnecessary. Explain when this could occur.

10. Briefly explain how an analyst should interpret the r 2 value in a regression analysis.

Proctored Final Examination (Alternate)