paper writing for Hifsa Shaukat

November 30, 2015

Multimodal Project

My project is about a nationwide body-building plan to improve the general physical condition all around the world. According to my research, currently the U.S has occupied the first place in the obesity index ascribed to both the unhealthy fast-food and lack of exercise. In China, people there are commonly in poor physical quality with continuous illnesses all year round. Both of the local government claim that increasing the health of the citizens is the primary goal to conduct the regulations of national fitness. So my project is quite necessary since exercise more can help to keep fit by both losing weight and enhancing the body character. Moreover, doing sports can also provide fresh mind and increase peoples’ awareness of competency, team spirit and furthermore the national cohesion.

To be specific, I intend to start my plan in small communities and my target audience are young adults especially for the youth ages from ten to fifteen. Either the community estates or the local government should be engaged as the stakeholders to promote various kinds of activities such as basketball games, Ping-Pong match and swimming context monthly. Annual big event like Marathon can also be held appealing to those people who are found of racing competition. The location will be determined according to the event categories. However, the most importance is of the workout based on daily routine. To achieve this, local schools will take the major responsibility because teenagers spend most of their time on campus. I strongly suggest that school faculties should pay more attention to the P.E. lessons and extend the duration of exercising. A check-in system should be designed as the monitor for those who cannot meet the bottom line of the training requirement. Combined with exercising, students should also learn some basic health knowledge from the course. Popularizing sporting exercising as well as the healthy knowledge to the youth is the priority for my plan.

I intend to choose photographic essay, banner, flyer and T-shirt to attract people’s attention. Firstly, my group will take pictures of people who are doing sports and make a video as a record for the use of promotion. As I did, I walked around the school gym and tried to capture the moment of different sports as examples. The camera I used is Sony A5100 and there are also photographic films involved. I am attempted to reveal the strength, power and passion of the porters so I catch their back sweating, body movement and facial expression. I also took close-up shot of their fit body with muscles. Schools and local communities will have access to the video and can play it for the citizens. There are not only pictures but also commendatory of health knowledge included. Communicating with people in such vivid way will easily grab their attention. Along with the video, I choose to send flyers to expend the participation. Many adults who miss the video can be noticed through the in-street flyers and such way of promoting can be renewed easily for the updating activities. In addition, banners and T-shirts can be also used in particular events. For example, when it comes to the basketball game, all the athletes should dress in same shirts and a specific banner with slogan on it is necessary for morale boosting.

However, it cannot be denied that the photographic essay has both strengths and weaknesses. As I mentioned before, such forms of promotion can easily grab the people’s attention and inspire them to join the sports activities. Furthermore, it is a good way of memory and reflection via receiving both auditory and visual information. On the other side, the weakness should be that it will cost too much including money, people and time; and also the limitation of the site of the video play. If only school can use it, more adults will not be engaged. But if there are more sponsors willing to give a hand, there will be more influenced areas so that more people will be motivated and start to workout. This mode will accomplish the goal of nationwide body-plan. It has wider influence than any other forms of mode like banner or fliers. I would also like to communicate with people personally by using my own experience. For example, I will tell them the benefits of playing Ping-pong and teach them the right position and gesture.

On the surface level, I’ve merely redirected the meaning of the photos and videos that have taken. I used them in order to expand the meaning of exercise the body and the mind and the kind of experience an individual would have. Those pictures can be also used in the school museum or gallery to display as masterpiece. For instance, one of the pictures about a group of students playing football games can be both the promotional materials and exhibits. Those pictures can also be used in flyer design or campus advertisement. In a way, the materials are used to educate people that anyone of any age can participate in the activities shown. Many sports are in groups of multiple people, but I can change the concept to only involve with one individual. The main purpose is to get people moving and be in shape.