BUS401 CASE,SLP,TD 4
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required_documents.docx
Module 4 - Background
Market Selection and Foreign Entry-Mode
Required Material
The first step to entering a foreign market is to decide which country to enter. The following chapter will give you a solid overview of the process of selecting a potential country to enter:
Venkateswaran, N. (2012). Chapter 8. Country evaluation and selection. International Business Management. New Age International. Daryaganj, IND. [Ebrary]
After you’ve chosen which country you want to enter, you then need to decide how to enter the country. The following two readings will give you an overview of several foreign entry-mode strategies and benefits and risks of each strategy:
Jeyarathmm, M. (2008). Chapter 12: Strategy in a global environment. Strategic Management. Himalaya Publishing House. Mumbai, IND, pp. 165-169. [Ebrary. Note: you don’t have to read the whole chapter – just the last five pages]
Rajagopal (2009). Chapter 6: Modes of entry in a global marketplace. Globalization Thrust : Driving Nations Competitive. Nova Science Publishers, Inc., New York, NY, USA. [Ebrary]
Case Assignment Reading
Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire [ProQuest]
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger's Personal Finance, 65, 1 [ProQuest]
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week , 196. [ProQuest]
Optional Reading
Cherunilam, F. (2010). Chapter 5: Market selection. International Marketing: Text and Cases. Global Media. Mumbai, IND [Ebrary]
