BUS401 CASE,SLP,TD 4

Entering India through Outsourcing

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In this final discussion I want to take a humorous look at one form of foreign market entry – outsourcing to India. You can of course find various articles on this topic, but let’s end the class on a fun note and instead take a look at the movie Outsourced: https://www.youtube.com/watch?v=muC3WYG5Dos

Try to watch at least the first 20 minutes. Does this movie you an idea of the challenges of entering a foreign market through outsourcing? Do the cultural differences shown in the movie seem to be consistent with what you’ve read about in the readings so far in the class? Do you think the director made an at least somewhat realistic movie about outsourcing to India?

If the link no longer works, see if you can find the movie online somewhere else. There is also a TV series based on the movie, the pilot episode can be found free on Hulu.com, Vimeo, etc. If all else fails, try to find an article about a Westerner working in India. Your professor might also be able to find an alternative topic for this discussion.

Keep in mind that this movie relates not only to the concept of foreign-entry mode but also the concept of cross-cultural management and expatriate culture-shock that you read about in Module 1. So make sure to include references to any relevant sources from the Module 1 or Module 4 background readings.

For those of you who end up watching the full movie, please write a review for your classmates to help them decide whether or not they want to finish the movie (no spoilers in your reviews though).