Bill -Tutor Only

BUSINESS COMMUNICATION 4

Christopher Battle

Com/295

Gregory Scott

12/7/2015

Part 1: A message to persuade the boss to invest capital resources to develop the product or service for sale.

To; Gayle Martial, Managing Director,

Subject: Request for Funding.

Following the alarming rate of new cancer, diabetes and other incurable infections as witnessed by an increase in the number of patients visiting our stores, I have considered various viable options that would enhance the health status of the affected patients and come to the conclusion that we should introduce Aloe Vera juice. There is also increase in the rate of resistance in anti-bacterial and anti-fungal drugs thereby making it necessary to adapt other better options of treatment.

Benefits include;

· Halts the growth of cancer tumors.

· Lowers high cholesterol.

· Repairs “sludge blood” and reverses “sticky blood”.

· Boosts the oxygenation of your blood.

· Eases inflammation and soothes arthritis pain among others.

This mail is basically meant to request your good office through the financial department to allocate an amount of 25000 dollars for the next financial year in order to enable us as a company venture into the production of Aloe Vera juice for our prospective customers.

Thanks

Samuel.

Channel used

I selected to use email as my channel of Communication with my boss because it is easier to resend to other departments if approved. It is also real time and not many resources are required to effect on it (Hollensen, 2015).

References

Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.

Part II: Sales Pitch

Eating healthy has numerous advantages in the life of a consumer. I will demonstrate why we need to have a healthy boost.

What is the Problem?

Lack of cure for diseases like cancer and diabetes

Resistance to common antibacterial and antifungal drugs

Side effects caused by drugs

Economic status

What are the current trends?

Increase in the rate of cancer and diabetes infections

The rate of environmental pollution is rampant hence increase in these diseases

Poor Eating habits

What is the solution?

The Aloe Vera juice will enhance the health status of our nation.

Communication Channel

The most appropriate channels to deliver this message will be the television, billboards and social media. I will consider using these channels because they are capable of reaching a wider range of audience. The message is intended for any type of audience and thus multiple channels will be necessary.