I need four slides about secondary research I already did.

Secondary Research http://www.ibisworld.com/industry/default.aspx?indid=1655

According to IBIS, health and fitness are a $30 billion industry in the United States.

The industry has been increasing dramatically over the past five years. Demographic

changes are expected to expand the industry’s potential market, and high consumer

spending in the industry will boost of higher value services. The demographic of

health and fitness industry are people aged between 20-69 years old.

http://www.entrepreneur.com/article/56778

This is an article from Entrepreneur.com that focuses on how to start a sport and

recreational business. The article states that 86.1 million Americans are frequent

sports participants. More than 83 million Americans occasionally participate in the

fitness game. The author quoted from Outdoor Industry Association, that young

adults aged between 16 and 24 in at least one human-powered activity.

Human-powered activity means any sports activity that needs descent effort such as

Kayaking and canoeing. What can be concluded from this article, is that fitness and

recreational centers have a big market in the United States and it will be a golden

chance for Dick’s Sporting Goods to drive more traffic into their stores if they adopt

this strategy.

http://leankit.com/kanban/lean-flow-metrics/

The article describes the workflow and how it could help the business to improve

productivity. The article demonstrates seven lean metrics to improve flow. There

are two types of flow; good flow means that work moves steadily and predictably.

On the other hand, bad flow means that work stops and then start frequently. The

seven lean metrics are:

● Work in process

● Queues (Item’s total life cycle)

● Blockers

● Lead time and cycle time

● Throughput

● Little’s Law in Practice

● Cumulative Flow Diagrams

Anyone can adjust the meaning of workflow to what he is looking to improve in his

business. In this case what we are looking to improve is the customer flow to Dick’s

Sporting Goods stores through the new retail extension. Right arrangements of

fitness leagues and cooking classes will definitely increase customer flow to stores.

http://smallbiztrends.com/2013/10/things-customers-want-retail-stores.html

An article by smallbusinesstrends.com describes what are the things customers

want from retail stores and how can they deliver it. Six primary points were

addressed in the article describe what are the customer’s need. The first point

stated that customers need personalized customer service and how it is crucial to

provide it to customers. The second point explains how retailers should provide

sensory experience to their customers. The last important point that was addressed

in the article is that retailers should deliver excitement to customers through

holding events to drive traffic to the store and let customers experience something

different than other retailers.