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Unit 4    [MT499: Bachelor’s Capstone in Management] 

 

Assignment Details and Rubric

Marketing Assignment

This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment.

Part 1: Marketing Strategy

In three to four pages, address the following areas:

• Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.

• Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.

• Include ongoing costs as well as one-time fees.

Part 2: Marketing Plan

In five to six pages, address the following areas:

 Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both.

 Discuss the benefits of market research.

 Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.

When you are ready, you may submit your paper to the Assignment Dropbox. *Note, include your name in the file name of the Assignment.

Unit 4    [MT499: Bachelor’s Capstone in Management] 

 

Grading Rubric

Aspect Percentage of

assignment

Score MT499 Assignment Criteria

Content, Focus, Use of Research

50% Paper addresses all assignment requirements, indicates depth of knowledge about the topics and key areas, contains a clear and concise introduction with a thesis statement, comprehension body of paper, closing summary, and includes a minimum of three cited and referenced resources (APA 6th edition).

Analysis and Critical Thinking

30% Analysis and critical thinking indicates optimal reasoning with a defined purpose, based on assumptions, writer’s point of view, discusses the advantages and disadvantages, and uses data, information, and concepts/ideas to address the assignment topics or key areas in the paper.

Writing Style, Grammar, APA Format

20% The capstone uses the APA (6th edition) writing style using active voice, which is in third person and concisely written. The paper is free from incorrect punctuation, use of jargon/clichés, incorrect grammar and mechanics, and is correctly formatted based on APA 6th edition guidelines.

Total Points

100%