Cloud Management

Professor: Karli Peterson

Date: 12/8/2015

Marketing Plan Part 1

SWOT

Marketing takes time, funds and preparation to succeed. The best way to get prepared is by developing a consolidated marketing plan. This ensures that the company is spending marketing funds wisely and appropriately. Marketing plan is very important for the success of a company. It is plump with meaning and provide a come with several major benefits to the benefits. This include;

Marketing plans give the company troops reasons and points to rally behind. It makes the employees feel confident of their management team and know that everything is in order and in the right direction. Unlike most companies which undervalue the impact of marketing plan on employees, Filling Glass Company know that most of the employees would like to have the feeling of being part of the company. Sharing vision, goals and where the company is headed to in the coming years with employees makes them feel more committed (Fine et al 2009). Most of employees don’t understand a financial projection but are excited with well written and an easy to understand market plan. Releasing a market plan with fanfare and some excitement for future plans can make workers appreciate their involvement by working harder and better.

Marketing plan will serve as a chart to success for filling Glass Company. Plans are normally imperfect. It is difficult to know whatever is going to happen in future nor is putting a plan together obvious to give good result. Although all this have a possibility to happen, it is in the narrowest sense. A business without plan is as better as a dead business. An inaccurate plan does not also serve any importance for a business. Company managers with no plans for the business does not scale any new heights.

Marketing plans serve as operational instructions for the company. A company is complicated unit and it turns out to operate without any plan. A marketing plan for Filing Glass Company is therefore a step-by-step guide to its success. For a genuine marketing plan, there is need to asses a company from top to bottom making sure that all its components are in there best working conditions. It’s important to consider what the company may want to do in future. Specific tasks for the year can be found in to-do lists on the grade scale as part of the plan.

It helps in capturing thinking. It is not wise for a company to allow it accountants to keep their numbers in the brains. Financial reports are lifeblood of numbers side of all companies and businesses despite their size and scale of operation. A written document lays the company’s game plan (Fine et al 2009). People might leave, new employees recruited, memories falter, events bring pressure to alter the givens, the information in marketing plan stays intact and act as reference to remind of what was initially agreed on. The focus of the paper should be on the marketing plan for your company

Marketing plan will serve as a top-level reflection for Filling Glass Company. In the daily-burley please use professional business language competitive business with Tata Water Company, it’s hard to turn attention to the big picture. This is especially please review for grammatical accuracy to the parts that does not directly influence day-to-day activities of the business. It’s important to take time to think about the company’s business. This essential and should be done whether the business is making enormous interests, whether the company is getting all they want from the business, whether there aren’t any innovative wrinkles to add. The high thinking levels involved with this can only be achieved by developing a market plan.

Market research is a systematic, objective collection and analysis of data about target market, competition and environment. Its main aim is to increase understanding of the three components. Market research appreciates the power of information. It has several benefits to a business. These include; the assignment should include your marketing research

Market research guide a business communication with the current and potential customers. After data collection and analysis is done, the research results obtain have ammunition enough to formulate the most effective way to communicate with the target customers. It helps know what the customers like to see, watch, read, participate in and do. This information can then be used to select what to tell them

Market research help a business identify opportunities in the industry and market place. From a market research, a company might understand that perhaps the new product that they are trying to introduce into the market is not what the market needs. A decision may then be made to change the product or modify it to suit the customer’s needs.

Market research helps minimize risks for a company. Results from market research can be used to make decision in whether to or not to take an action on a particular subject. Location of retail outlets is highly influenced by this. It gives information on the suitable areas to put up new retails and areas to add or withdraw retails from.

It measures company’s reputation. Knowing how good the company measures as compared to its competitors is healthy. Market research also uncovers the potential problems that the organization has.

Planning in advance is entirely grounded in market research. This is because it can calculate the volume of sales and advertisement expenditure required to reach the targeted profits. It also helps establish trends. Continuous market research gives a lot of data that can be analyzed to establish any particular trends in customers or market behavior (Böhm 2009).

Help business or company establish its position in the market. At every given time, a business should know its position. Data collected during research can be analyzed to monitor a company’s progress. This also influence all the decisions made by the company and action which is later taken. None of this information pertains to the assignment.

Market price can find the most persuasive promise for a business. This help in designing a business logo that is simple and can easily communicate the intended information just by looking it. Lastly, it can find that compromise. It helps find a new angle. This can be a new compromise in how the business is going to go about a new launch, brand or brand positioning.

In conclusion, business is all about leveraging your strengths, outscoring and partnering where you are weak, focusing on the opportunities and being aware of the possible threats. For a startup business as Filling Glass Company, it is impossible to accurately map out its future without evaluating it from all angles.

Marketing Plan Part 2

Marketing Strategies

Marketing strategies are ultimately designed to increase or gain market share for a company and its associate brands. This is done by using various marketing tactics to achieve specific goals for the new customer’s acquisition and increased loyalty of the current customers (Böhm 2009) ... It is normally developed and described to internal or external stakeholders such as loan officers, investors and marketing employees. This article majors on marketing aspects for Filling Glass, a startup company.

Filling glass was founded in 11/20/2015. It deals in water filtration systems. The company has a line of water softeners, a comprehensive water filtration systems and a good water treatment mechanics. The vision of the company is to become a leading provider of sustainable water needs with simple filtration systems to complex industry. Company aims at achieving 100% elimination of disease related to drinking contaminated water in the targeted area. Everyone should be able to get access to clean and safe drinking water.

There are many ways in which a market can be segmented. Filling Glass Company segments its market based on geographic segmentation. Okay, now the paper seems to address the assignment This is because it provides a quick overview of differences and similarities between consumers, easy to identify cultural differences, consideration of climate and recognizes the language difference between persons from different regions. The target groups are mainly the middle class persons with relatively less income lower middle class? . Also targeted groups are upper lower and lower class. So middle income? The more precise the paper, the better. The company aims at selling its products to persons of any age, life cycle and of any income. If any income, why are you talking about middle income, is there demographic information that includes middle class, lower class?

Competitive structure of water and its products is that of monopolistic competition. Many competitors offer easily substitutable and slightly differentiated products. The completion is intense and highly fragmented if highly fragments, monopolistic doesn’t make sense within the industry and among the retailers. The company plans to make use of online marketing. This will help inform even the youths of the products that the company deal in. The main competitors of the company are Tata Waters. They have a wide network connection in the market and their volume of output is large. Filling glass is using a simple but reliable water treatment solution. This boosts volume output.

The main advertisement strategy that the company prefers to use is before and after what is this? Please use professional business language strategy. Here the company shows the targeted customers life without water from Filling Glass Company and a life after with the water in place. As for sales, it is to be done in several ways; through point of sale display. Innovative packaging of water, occupying prime positions in retail outlets, in-house merchandising activities, giving special offers to customers, several incentives, sponsoring some customers, exhibitions throughout the targeted regions and by use of sales literature. Where is the research to support these decisions? The company also has several public relation activities in place. This include; through advertisement, corporate philanthropy, corporate sponsorship, development, development, external communications, internal communications, lobbying, promotions, publicity and other public relations research.please be specific-examples?

In company did not make any sales in the first quarter of the year. This calls for a revision of the sales strategies. The main strategies that the company plans to use include; identifying the decision makers, being real to customers, creating a sense of urgency and incentive to commit, overcoming the objections, researching more about the its competitors and keenly selecting what to tell clients. Sales are mainly done by individuals and several company retails. Ad-on model is used is the model that will be used by the company. It easy to make additional profits from this. In this case, the company will price the products competitively but also incur other numerous extras for customers. Therefore, the final price will always be slightly higher.

Filling Glass Company has a budget of around $5000 monthly. The company is still young and therefore plays in a different league. It maximizes use of free and cheaper channels of advertisement. The methods include; paying for social media which are normally free, investing in various media gimmicks, using Google ads and content marketing, sponsoring conferences, conventions and trade shows and the last one is hiring a media relations guru. What are the costs of your advertising? The costs need to be itemized

Market research is an important activity in any business. It is carried out continuously to keep up with the trends and to maintain a competitive edge in the market. For a new business it is necessary and essential for its breakthrough in the industry (Böhm 2009). It helps identify the potential clients, that is, those who are likely to use the products, there age, gender and may be their marital status. It helps know and understand the existing customers in terms of what they enjoy, what influence their decisions to buy and others like the type of channels or magazines they like to watch or read. Setting realistic target largely depends on a well carried out market research. Realistic targets are necessary in areas such as growth, sales and introduction of other new services to the market by the company. this is what should be done and included in the paper

Filling Glass Company carries out research that help them also develop other effective strategies. This research helps company make informed decisions on marketing decisions. This includes a decision on how to make prices for the products, how to distribute the bottled water and which methods to distribute it. Filling station also carry out such research to make decisions on whether to start, diversify, consolidate or reduce its current activities.

Market research on what might be making business have certain problems. This is an essential research carried out by Filling Glass Company to help work out what is happening. Findings indicate that low sales were due to low brand awareness amongst targeted customers. Also the main competitor had introduced a new substitute product into the market. There advertisement and marketing strategies were perfect and therefore it made it difficult for the company’s products to effectively sell

Filling Glass Company carried out a market research on business expansion. This majored on areas for expansions and the markets readiness to receive a new product. The business wants to open new retail store to improve its sales volume, therefore finding right location is a key. Also there’s need for more effective distribution channels and how it will possibly affect the company’s customer base.

After the poor sales in the last quarter, the company decided to carry out a market research to determine the gaps in the market. New business opportunities were identified. Several un-served and under-served areas were discovered. This call for a change in the locations was operations are based. It also helped the company identify changing market trends such as demographic shifts, increasing levels of literacy or leisure time which bring even more opportunities. The company also identified that there are other products that can equally do better than water. This though varies in different spaces and may be influenced by future changes in population or culture

References

Academy of Marketing Science., In Moore, M., & In Moore, R. S. (2015). New meanings for marketing in a new millennium: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference.

Böhm, A. (2009). The SWOT Analysis. München: GRIN Verlag.

Fiore, F. (2005). Write a business plan ... in no time. Indianapolis, IN: Que.

Fine, L. G. (2009). The SWOT analysis: Using your strength to overcome weaknesses, using opportunities to overcome threats. Place of publication not identified: Kick It.

Frazier, S. G. (2013). Marketing strategies for the home-based business. Guilford, CT: Globe Pequot Press.

Pahl, N., & Richter, A. (2009). SWOT Analysis - Idea, Methodology And A Practical Approach. München: GRIN Verlag GmbH.

Magazine, E. (2012). Wedding Consultant Business: Entrepreneur Magazine's Step-By-Step Startup Guide. New York: Entrepreneur Press.

United Nations. (2004). SWOT analysis and evaluation of the GEO-3 process from the perspective of GEO collaborating centres. Nairobi [u.a..