FOR REY WRITER

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bus599finalreywriter.docx

REY,

ALL I NEED YOU TO DO IS MAKE THE CORRECTIONS LISTED BELOW AND ADD AN EXECUTIVE SUMMARY.

I have attached the BUSINESS PLAN FOR YOU TO MAKE CORRECTIONS.

I DO NOT NEED THE SPREAD SHEET!!!!

PLEASE SEE THE NOTES FROM THE PROFESSOR BELOW AND MAKE THE CORRECTIONS IN THE APPROPRIATE SECTIONS.

Good work on this assignment. It was troubling to see your marketing section with so many 'on the other hand' starts to paragraphs. I know you can think of other words. Next, I recognize that you are just beat and ready for this journey to be over! I understand. Thank you for your consideration. The budget was realistic. Work on the F's and the competition strategies (use book language) to insure you meet the next requirement.

Look good. Include details from Ops, Mgmt and Tech plan. I saw the financials. I can see the interrelationships. Good job. Work on formatting headings in APA format -- boldface.

What Customers Want: The Five Fs

“The Five Fs,” described below, are a convenient way to sum up what customers want.

1. Functions. How does the product or service meet their concrete needs?

2. Finances. How will the purchase affect their overall financial situation — not just the price of the product or service, but other savings and increased productivity?

3. Freedom. How convenient is it to purchase and use the product or service? How will they gain more time and less worry in other aspects of their lives?

4. Feelings. How does the product or service make customers feel about themselves, and how does it affect and relate to their self-image? Do they like and respect the salesperson and the company?

5. Future. How will they deal with the product or service and company over time? Will support and service be available? How will the product or service affect their lives in the coming years, and will they have an increased sense of security about the future?