Assigment managment information system
shahoda
151_mis343_project1.doc|
Kingdom of Saudi Arabia |
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المملكة العربية السعودية |
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Royal Commission at Yanbu |
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الهيئة الملكية ينبع |
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University College – Yanbu |
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الكلية الجامعية-ينبع |
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(Women's Campus) |
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ينبع الصناعية |
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Yanbu Al-Sinaiyah |
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MIS343 PRINCIPLE OF ECOMMERCE
2015 - 2016, Semester 151
PROJECT
PROJECT INSTRUCTION:
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OVERALL MARK |
Report: 80 Marks Presentation: 10 Marks
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DUE DATE |
29th Novamber,2015 WARNING: Late submission will incur the following mark deduction:- 10% - PER DAY of late submission
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PROJECT FORMAT |
The cover page should carry the following: – · Name of the University College · Program title · Subject code and title · Name of lecturer · Name and ID of every member of your group · Date of submission Note: Refer to the last page
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The assignment must be: – · Type written · Include all Headings · Edited for typo and grammatical errors · Left and right alignment of 2 cm · 1.5 spacing · Font size - 11 · Lettering – Times New Roman · Paragraphing – 2 spaces
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PROJECT MODE |
Group work (5 to 6 students)
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DUTIES |
1) Select a leader. 2) Each member of the group will be responsible for a portion of the report. 3) The report MUST contain a workload table indicating the workload of each member. 4) Grading will vary depending on workload allocation. Group leader is to ensure that work is divided equally.
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DESCRIPTION:
Working in groups of 5 to 6 people, create a report that describe your new setup business. Also, create web page that reflects your E-business. Each group is to prepare a complete project report based on report outline given below.
Deliverables:
Each team is to submit a report with samples of HTML web page.
REPORT OUTLINE:
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CATEGORY |
DESCRIPTION |
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1st PAGE |
COVER PAGE (provided below) |
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2nd PAGE |
TABLE OF CONTENT |
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3rd PAGE ONWARDS |
Report Outline: 1. INTRODUCTION 2. VALUE PROPOSITION 3. REVENUE MODEL 4. MARKET OPPORTUNITY 5. COMPETITIVE ENVIRONMENT 6. COMPETITIVE ADVANTAGE 7. MARKET STRATEGY 8. ORGANIZATION DEVELOPMENT 9. CAPABILITY OF MANAGEMENT TEAM 10. HTML PAGE 11. CONCLUSION 12. REFERENCES Note: The outline is to be used as a guide.
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1. Introduction
In this section give a brief summery about your E-business. Also, provide information about the nature of the business transaction, business model and specify what exactly the business will conduct You could use SWOT analysis in this section to determine why your product and services better than others.
THIS toothbrush is an online store that provides oral care products which are: “the miswak” and The “Cutter Case”. The miswak is considered the oldest toothbrush in history. It has been used for centuries in the Middle East, North Africa, and Central & Southeast Asia. In Islam, it is considered "Sunnah", referring to an essential manner of life recommended by the Prophet (PBUH). The Cutter Case is a case that invented to store the miswak in it and protected, another feature is the cutter part to cut the miswak and peel it.
We use Business-to-consumer model in which we sell our products to individual customers directly online, this model include gathering customers’ information; purchasing physical goods (which are the miswak and the cutter case).
As Muslims, we want to encourage Muslims to use miswak more often and interduce it to non-muslims. Our miswak’s cutter case is elegant, stylish and easy to use with many features and colors.
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Strengths |
Weaknesses |
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· The first product of its kind, with genius design and a Standard Cutter Case that allows you to cut, peel, and carry the Miswak around easily. · The business has a creative team of designers, engineers and marketers and website developers. · Compared to the regular toothpaste, the Miswak is portable, does not require water, and can access hard-to-reach parts of the mouth for a thorough cleaning experience. · The product revives and modernizes a forgotten Sunnah (religious significance), making people rushing to buy it, following the example of the Prophet Muhammad. · The product needs less effort to clarify Miswak's dental benefits when targeting Muslim consumers, because they're mostly already aware of it. · We are the only online store for the Miswak. We invented the cutter case for the miswak and its features which will be reviewed in details. We deliver worldwide with low cost. · We are able to respond very quickly. · we are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers.
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· Western audience knows very little about the Miswak. · Not enough sales staff. · Lack of experience. · Weak brand name. · The Cutter Case is designed to hold miswaks of a certain diameter and length to allow for maximum portability, if the customer doesn’t have our miswak and want to use his\her own they should make sure it fits in the case, otherwise they will not be able to The Cutter Case.
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Opportunities |
Threats |
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· We have a huge base of supporters XXthat are ready to fund the business and participate in financing for production and they did in past stages. · Buyers are willing to purchase at any price because it is a unique product and it defiantly will make performing the Sunnah of Prophet Mohammed much more convenient. · Because "THIS" is a natural alternative, many Go Green movements and many Green people will fine this product very interesting because it has no bad environmental consequences. · It is a product that markets itself. Meet consumer needs by directly solving a major daily life problem facing each Miswak users in the Middle East region. · Globalization and technology are changing the world and changing people’s lifestyle and attitude. Nowadays people Obsession is all about follow the trends and show off what a new trend they have to the whole world. So we came up with a new idea which is a unique, elegant and stylish product that people can share it with the world and that could considered as free marketing to our product.
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· Long run threats of losing the patent of the product after almost 5 years and developing a very severe competition with other competitors in the same market, who would be willing to sell at lower prices and with an equivalent quality. · Growing bargaining power of suppliers. · In the Arab world which is a major expected customer base, the political environment is not stable and it will affect the sales rates. · It is hard to explain to non-muslims what the miswak is and how it is work and what the differences between the miswak and a regular oral care products. Some people are not open for changes especially if they comfortable with their routine and they can get their regular oral care products online.
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2. Value Proposition
Defines how a company’s product or service fulfills the needs of customers
The Cutter case has everything you need to get the full miswak experience. Each box includes a Cutter Case in the color of your choice and two fresh miswaks, along with a comprehensive instruction guide. This Toothbrush is a reusable and durable product, which can be used over and over, it is a product that modernizes the age-old technique and makes it easier to use. We make the design of our product match with your needs by good quality and we try to reduce the cost of transferring the product by offer free service delivery to our customers for more than 250$ orders.
The Miswak is portable, does not require toothpaste or water, and can access hard-to-reach parts of the mouth due to the bristles being parallel with the handle. The Miswak can be used instead of a regular toothbrush & toothpaste, or as a supplementary dental hygiene method
As mentioned in SWOT previous section
Online
3. Revenue Model
Describes how the firm or EC project will earn revenue, generate profits, and produce a superior return on invested capital.
We earn profit from selling our products to our customer. The customers can enter to our website, choose the color of holder toothpick that they need and pay to us. Here are our revenue source
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1. Sales revenue model
We will generate revenue by selling of our products online, the cutter case and the Miswak.
2. Advertising fee:
In our website, we allow other companies to advertise on our site by placing their advertisement in a banner at the top of the main webpage. These companies pay to us advertising fees. The amount of fees varies depend on the size, place and other banner's characteristic.
3. Traffic arbitrage:
We placed at the top of our webpage Google's search engine. Every customer visit our website can search whatever he/she needs. In this way, Google share the fees that they earn from our customers with us.
4. Warranty fee:
The customers who request a warranty on their purchasing, they have to pay small fixed amount to have this guarantee. If anything happened to the cutter case, we are responsible to repair, fix or change it from A to Z (free delivery to have the items back, repair them and bring them back to the customers.
5. affiliate:
Able customer to go another website ( and this website changed every month ).
- OTHER:
We have another special feature in our website that allows us to generate more revenue. Our customers can reserve items for a specific period of time if he/she pay fee before complete the reservation process. The customers reserve what they need for a specific time that identify by them (the fee depends on that period, fee increase when period increase.
4. Market Opportunity
Defines what market space do Companies intend to serve and what is its size?
The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. It helps selecting one or more segment which company can target and it makes a huge difference in understand your market.
Our goal of market segmentation is to separate the general market into categories, which can then be targeted and marketed to most effectively. We divide our market according to tow market segmentation-strategies which are demographic segmentation, and psychographic segmentation. Our target market is teenagers and adult both males and female who look for organic and natural toothbrush, who already using the Miswak but thy facing problem in cut it and peel it and all Muslims because the Miswak has a great religious value to Muslims. It comes in multiple colors with modern design to allow for a display of personality.
5. Competitive Environment
It refers to the other companies selling similar products and operating in the same marketspace.
Competitor analysis is identifying the competitors and evaluating their strategies and determining their strengths and weaknesses relative to those of our own product in the industry. With this evaluation we can identify what makes our product unique from others and therefore assessing our market opportunity. In general, "THIS" toothbrush competitors are almost all the companies that is providing health care products as which have survived in this industry for such a long time and have successfully established a good customer relationship and gain customer brand loyalty.
In the current time "THIS" toothbrush doesn't have any direct competitors yet because it's new product, unique design, healthy, natural and canned. But we can consider famous toothpaste companies like Closeup, Colgate and Sensodyne as indirect competitors as they are offering substitute or complementary products. Also, there are several online website that is offering different kinds of Miswak to customers with different prices according to the quality of the Siwak and its origin country, such as: http://www.miswakstick.com , http://www.sewakalbadr.com/ and http://www.aliexpress.com . As we are aiming to penetrate Saudi market, these websites can't be counted as serious competitors since Miswak is available everywhere in the KSA and no one will be interested in ordering it online unless there is a value added to the product that in the value chain management. There is only one of these websites is providing a case with the Siwak which is: http://www.shopclues.com/3-miswaks-and-1-miswak-holder.html , this is how they describe it, "Natural miswaks with a practical, plastic pen shaped holder. Freshly harvested premium miswaks, vacum packed to maintain freshness!". Plastic made holder? with no cutter and no functions has a very low quality compared to THIS cutter case and will not keep the Miswak fresh for more a long period of time, no need to mention that plastic material can't be reused and there are several studies about plastic sever effect on human health.
Our product is new to the market, which is Middle East. And it has very high potentials and great expectation especially in the Islamic word region. Customer is satisfied by competing products which is toothbrush and tooth paste, but our product is 2in1. It will be used as toothbrush and toothpaste at same time and does not require water. And it is natural and organic toothbrush. These are make our product unique than our competitor and form a strong competitive advantage with no other company selling the same product.
The Indirect Competitors Details:
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Competitor |
Established date |
Market share (%) |
Value to customers |
Strengths |
Weaknesses |
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Closeup |
1967 |
20% |
Has always been unique and fun, encouraging people to open up by getting over their self-doubt. |
1-Market leader in the gel-segment for almost 3 decades 2-The dual benefits (shiny white teeth & fresh breath) and a modern ingredient (Mouthwash) makes it very appealing |
1-Popular only in Urban Areas 2-Range contains only gel based toothpastes, no option like 2 in 1 |
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Colgate |
1937 |
53.7% |
The Price is affordable |
1-Cost advantage 2-Strong financial position 3-Loyal customers 4-Extremely popular brand and high brand awareness due to advertising |
1-High dependence of the company on a single category i.e. Oral Care 2-Reduction in advertisement expenditure in order to maintain growth |
Sensodyne
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1961 |
27% |
The #1 recommended toothpaste for sensitive teeth |
1-Testimonial ads from doctors have worked well to strengthen the brand. 2-Helps protect against cavities, maintain healthy teeth and gums. |
1-Not a very strong brand in emerging economies compared to normal toothpaste brands 2- Little more expensive than competitors |
6. Competitive Advantage
Achieved when a firm can produce a superior product and/or bring product to market at a lower price than most, or all, of competitors. You could use marketing mix (4Ps) strategy, which is about defining your E-Business product, Price, Place and promotion.
Product:
Our product is THIS toothbrush; it is natural toothbrush and the Cutter Case that features a transparent, risible tube making it easy to carry the Miswak around easily. The cap is especially designed to help peel and cut the bristles to ensure a fresh, new tip with every use. It comes in multiple colors with modern design with high quality. It help customer to care about their oral hygiene in more healthy way.
THIS toothbrush products (the miswak and the cutter case) are unique and has many competitive advantages.
· In term of products differentiation: we invented The Cutter Case where we are the only company that produces a case for miswak. It is not just a case, the customer can use it to peel, separate, cut and store the miswak.
Peel: The cutter's sharp blades help peel the outer layer of the miswak to reveal the natural bristles on the inside.
Separate: The hidden cone feature helps separate the bristles to make for easy and effective brushing.
Cut: The cutter can also be used to cut the used tip of the miswak off when you're ready for afresh one.
Store: The tube is designed to store the miswak and keep it fresh and moist, with ventilation holes at the bottom.
· In term of service differentiation: we are the only company that has an E-commerce business where we sell our products online and that would be attract the costumers because it is easier for them to reach the product and faster.
We offer delivery service worldwide.
· In term of price differentiation: we present high quality products with low and affordable price.
Promotions
Promotion has following four distinct elements. Advertising, personal Selling, Public relations and Sales Promotion, which can be used as such or can be used in combination to promote the product. We will promote our product by different methods; by providing special offer in our website, promotion through dentist and dental clinic, and social media such as twitter and Facebook.
Distribution
We will distribute our product to our retailers in Saudi Arabia. Our retailers are HyperPanda, ABC Market and Al-Nahdi Pharmacy.
Price
We will use is skimming price strategy.
· Start with high price to skim revenue layers from the market
· Use this strategy because unique product and less competitors
A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.
7. Market Strategy
How do you plan to promote your products or services to attract your target audience? You need to describe in details how a company intends to enter market and attract customers.
Social Media Marketing:
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. Social media will increase our brand recognition and make us more familiar and recognized by customers, and by having Twitter official account will improve brand loyalty, since researches indicates that 53% of users who follow brands in social are more loyal to those brands. Our customers will feel like they are doing business with real people rather than just a company, which make our interaction with them on social media very valuable to our company. So, we are planning to open an account on all major social media websites.
Search Engine Advertisement:
In order to get more leads and sales from the Web, we are going to invest in Google search engine's paid search to make our website appear in the first result page when searching Miswak, Siwak or relevant key words. After getting our paid listing, we are going to get our business in the top organic listing in the search results. There are several tactics to appear in search result , one of them is having a YouTube channel that communicate the product merits to customer and embedding these videos in our site to increase the chances that we’ll show up in related search results. Because a video is 60 percent more likely to get ranked in a search results. Depending on your industry, you have to choose which social site you are going to use: Twitter, Facebook or Pinterest, since it also will increase our chances of showing up on the first page of Google.
Banner Ad in mobile Apps
We will rent banners on mobiles application, specially praying time applications, mouth healthcare applications, Qiblah direction and E-Quran application and any other application that reflects Islamic value since Miswak has a great religious value to Muslims. Also other applications that are concerned with recycling, going green and environment protection interests as our product in environment friendly and those kind of people will be interested in it.
Email Marketing:
We will build a list of contact of real customers that already made purchase from our website and rent a list of potential customers that have an interest in oral hygiene products via information service agencies. The Emails will contain announcements of a special offers and our catalog of products.
8. Organization Development
Describes how the company will organize the work that needs to be accomplished.
9. Capability of management team
What kinds of experiences and background are important for the company’s leaders to have?.
For example if you are to Outsource an IT specialist what are the process you are going to take?.
10. HTML page.
Give a print screen of your E-business. The maximum number of pages is THREE (3).
done
11. Conclusion
12. References
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ASSIGNMENET DETAILS
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Program Name |
Bachelor Degree in Management Science |
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Course Code |
MIS343 |
Course Name |
Principle of E-Commerce |
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Assignment/Project |
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Lecturer’s Name |
Doaa Alamoudi |
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Due Date |
29th Novamber,2015 |
Date submitted |
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STUDENT DETAILS
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Student ID |
Student Name |
Individual’s Marks Obtained |
Group’s Marks Obtained |
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CLO |
PLO |
Total marks |
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2,3 |
Communication Skill-1 |
26 |
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Communication Skill-2 |
4 |
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Communication Skill-3 |
40 |
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Information Technology Skill-3 |
15 |
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Information Technology Skill-5 |
15 |
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Total |
100 |
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Lecturer’s Signature |
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Date |
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Additional Comment:
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STUDENT WORKLOAD DISTRIBUTION:
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NO#
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Student Name
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Workload / Delivery
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1 |
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2 |
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3 |
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4 |
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5 |
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6 |
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REPORT ASSESSMENT |
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Categories |
Excellent |
Good |
Fair |
Poor |
Points |
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Communication Skill-1 Each level carries 0.25 mark Title Page and Table of Contents: Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
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Meets or Exceeds Highest Expectations. Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations Missed Title Page or Table of Contents.
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/1 |
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Communication Skill-2 Each level carries 0.5 mark Introduction &General Company Description: Basic Description, Business Product or Service
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/2 |
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Communication Skill-3 Each level carries 1.25 marks Value Proposition: should answer the question of “Why should the customer buy from you?”
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/5 |
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Communication Skill-3 Each level carries 1.25 marks Revenue Model: should answer the question of “How will you earn money?”
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/5 |
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Communication Skill-3 Each level carries 1.25 marks Market opportunity: should answer the question of “What marketspace do you intend to serve, and what is its size?”
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Meets or Exceeds Highest Expectations Completed all content for this area. |
Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations. .
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/5 |
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Communication Skill-3 Each level carries 1.25 marks Competitive environment: should answer the question of “Who else occupies your intended marketspace?”
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations. .
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/5 |
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Communication Skill-3 Each level carries 1.25 marks Competitive advantage: should answer the question of “What special advantages does your firm bring to the marketspace?”
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/5 |
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Communication Skill-3 Each level carries 1.25 marks Market strategy: should answer the question of “How do you plan to promote your products or services to attract your target audience?”
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/5 |
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Communication Skill-3 Each level carries 1.25 marks Organization development: should answer the question of “What typed of organizational structures within the firm is necessary to carry out the business plan?”
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/5 |
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Communication Skill-3 Each level carries 1.25 marks Management team: should answer the question of “What kinds of experiences and background are important for the company’s leaders to have?” |
Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/5 |
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Communication Skill-2 Each level carries 0.5 mark Conclusion: Convinces reader that business is sound and has opportunity for success
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content. |
Does not meet expectations.
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/2 |
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Communication Skill-1 Each level carries 0.5 mark Report Mechanics Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/2 |
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Communication Skill-1 Each level carries 0.25 mark Creativity Keeps the reader's attention Helps make plan visually attractive to reader Created advertisement or business card.
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/1 |
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Communication Skill-1 Each level carries 0.5 mark Bibliography Cited sources of information. APA Style on separate page
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Meets or Exceeds Highest Expectations Completed all content for this area.
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Above Expectations Completed most content.
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Meets Expectations Missing most content.
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Does not meet expectations.
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/2 |
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Total |
/50 |
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WEB PAGE –HTML- ASSESSMENT |
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Categories |
Excellent |
Good |
Fair |
Poor |
Points |
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Information Technology Skill-3 Each level carries 1.25 marks Pages and Content: Minimum of Three pages are present and include content related to your interests, life, family, etc. |
· Three pages are present and include rich content that is related to your interests. · No spelling errors or grammatical errors are present. |
· Two pages are present and include content that is related to your interests. · Fewer than two spelling errors or grammatical errors are present. |
· One page is present and includes content that is related to your interests, but needs more effort in terms of content development. · Fewer than five spelling errors or grammatical errors are present. |
· One page present and include content that is related to your interests, but needs more effort in terms of content development. · More than five spelling errors or grammatical errors are present. |
/5
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Information Technology Skill-3 Each level carries 1.25 marks Graphics: At least five graphics are included in your website with appropriate citations and alt tags |
You chose at least five copyright free graphics. |
You included at least four copyright free graphics. |
You included at least three copyright free graphics. |
Less than three images were included on your website. |
/5 |
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Information Technology Skill-5 Each level carries 1.25 marks Links to internal/external pages: Links to at least two other pages and hyperlinks to external pages are present |
All internal pages are linked together through a navigational bar. Links to at least one external page is present, works properly and opens in a new window. |
Some internal pages are linked together through a navigational bar.. Links to at least one external page is present work properly and opens in a new window. |
Some internal pages are linked together through a navigational bar. Links to at least one external page is present. Not all links work properly and/or open in new window. |
Pages lack internal links and a navigational bar is not present. Though a link to an external page is present, it may not work or open in new window. |
/5 |
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Information Technology Skill-5 Each level carries 1.25 marks Form: At least one form is included with a minimum of three objects (text field, multi-line text field, menu/list, checkbox or radio button) in the form. |
At least one form was included in the website and three or more form objects within the form. |
At least one form was included in the website and two form objects within the form. |
One form was included in the website and one form object within the form. |
A form was not included in the website. |
/5 |
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Information Technology Skill-5 Each level carries 1.25 mark Page Layout: Tables and/or frames are used to produce an attractive page layout; the layout is user-friendly |
All pages of the website have an attractive layout which is easy to use. |
Most pages of the website have an attractive design that are easy to use |
Some pages are lacking an attractive layout and are difficult to locate information. |
Pages lack an attractive layout and are difficult to locate information. |
/5 |
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Information Technology Skill-3 Each level carries 1.25 marks Text/Font: The text included on each page is related to the purpose of the website; fonts selected are easy to read. |
All pages contain text that is related to the theme; fonts are easy to read. |
Most pages contain text that is related to the theme; most fonts are easy to read. |
Some pages contain text that is unrelated to the theme; some fonts are difficult to read. |
Pages have text that does not relate to the purpose of the site; fonts are difficult to read. |
/5 |
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Total
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/30 |
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INDIVIDUAL ASSESSMENT |
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Categories |
Excellent |
Good
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Fair
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Poor
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Student (1) Marks |
Student (2) Marks |
Student (3) Marks |
Student (4) Marks |
Student (5) Marks |
Student (6) Marks |
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Communication Skill-1 Each level carries 0.75 mark Contributions
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Routinely provides useful ideas when participating in the group and in classroom discussion. A leader who contributes a lot of effort. |
Usually provides useful ideas when participating in the group and in classroom discussion. A strong group member who tries hard! |
Sometimes provides useful ideas when participating in the group and in classroom discussion. A satisfactory group member who does what is required. |
Rarely provides useful ideas when participating in the group and in classroom discussion. May refuse to participate. |
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Communication Skill-1 Each level carries 0.5 mark Voice/Delivery in the presentation
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Presentation proceeds at a comfortable pace. Presenter pauses for questions or clarification. |
Presenter moves through presentation somewhat briskly. Allows minimal questions or comments. |
Presenter hurries through presentation with little regard for audience participation. |
Presentation is fast and no interaction with audience. |
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Total |
/5 |
/5 |
/5 |
/5 |
/5 |
/5 |
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POWER POINT ASSESSMENT CRITERIA |
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Categories |
Excellent
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Good
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Fair
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Poor
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Points |
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Communication Skill-1 Each level carries 1.25 mark Content |
Slides contain relevant information. Content is based on information in the text. Content includes additional detailed information found in further researching the topic. |
Slides with some relevant information. Topic is somewhat discussed but more information is required. Content includes a few additional points found in further researching the topic. |
Slides contain minimal information relevant to topic. Topic is slightly discussed but more material is needed. Content does not include additional information found in further research. |
Slides do not contain relevant information. Topic is addressed but not discussed or elaborated on.
|
/5 |
|
Communication Skill-1 Each level carries 0.5 mark Graphics/Use of Media |
Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images. Uses other technology into slides to enhance materials |
Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images. Some use of media. |
Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times. Minimal use of media. |
The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images. No evidence of media used to enhance the materials of slides. |
/2 |
|
Communication Skill-1 Each level carries 0.5 mark Presentation/Organization |
The presentation is well coordinated. All material is presented using language that is original. Speaker is well informed and elaborates beyond the displayed material. |
The presentation is well coordinated. Most material is presented in new form and not as it is written on the screen. |
The presenters make minimal eye contact with the audience. Everything is read directly from the screen or page. |
The presenters make no contact with the audience. Everything is read directly from the screen of page. |
/2 |
|
Communication Skill-1 Each level carries 0.5 mark Time Usage |
Presentation proceeds at a comfortable pace. Presenter pauses for questions or clarification. |
Presenter moves through presentation somewhat briskly. Allows minimal questions or comments. |
Presenter hurries through presentation with little regard for audience participation. |
Presentation is fast and no interaction with audience. |
/2 |
|
Communication Skill-1 Each level carries 1 mark Knowledge |
Well informed and elaborates beyond the displayed material. |
Well informed and elaborates a bit beyond the material displayed. |
Brings little knowledge of the topic to the presentation beyond what is displayed. |
Simply reads the material displayed. |
/4 |
|
Total |
/15 |
MANAGEMENT SCIENCE DEPARTMENT
Group Project Cover Sheet
Page 8 of 26
