5 essays

MD 101

1

The Event Management

Business

An “event” is a gathering of a group of people with a singular purpose or interest Scaled from several individuals to thousands Vast variety of interests - business, educational, entertainment, athletics, family traditions Significant revenue streams for convention centers, full service hotels and gaming resorts

Event Management

MD 101

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Event Spaces Registration space Pre-function space Reception space Ballroom with flexible configurations Breakout rooms of various sizes Outdoor/pool areas Exhibition floor Theater/arena space

Event Services Meetings concierge staff Business center services Event set up staff Drayage - material handling Event design/decoration services Entertainment Services Department

Audio visual services Staging/lighting/production

MD 101

3

Event Management Companies Corporate events - product launches, press conferences, corporate meetings, conferences Marketing programs - road shows, grand opening events Corporate hospitality events - concerts, award ceremonies, film premieres, fashion shows Private events - weddings, bar-bat mitzvahs

Event Management Certifications Certified Meeting Professional (CMP) Global Certification in Meeting Management (CMM) Certified Manager of Exhibits (CME) Certified Special Event Professional (CSEP) Certified Trade Show Marketer (CTSM)

MD 101

4

Event Categories in Hospitality MICES

Meetings - professional purposes Incentives - job well done Conferences - educational purposes Exhibitions - buyers and sellers Special Events - entertainment and traditions

The MICE Market

Market category for demand for meeting and exhibition space driving various revenue streams

RFPs for events sent to hotels, resorts and convention bureaus for the purpose of bidding

Bidding is conducted several years in advance for larger events with thousands of attendees

MD 101

5

Enterprise Value of MICES Dates Space Rates RevPAR impact Gaming yield Food and beverage yield

Meeting Gathering of a group people that has been convened for the purpose of achieving a common goal There is no such thing as a “virtual beer” Event booked at a hotel, convention center or other venue dedicated to such gatherings

MD 101

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Meeting Examples Board of directors meeting Corporate shareholders meeting Training course Team building session Lecture or seminar

4 Reasons for Attending Meetings Accomplish objectives that require face-to-face Required periodic meetings for stockholders and professional groups Conduct business negotiations Staff training and development

MD 101

7

Incentive Travel Programs Travel designed to provide motivation for reaching organizational objectives Earners are rewarded with a trip - program is designed to recognize earners for their achievements Travel reward is unique from other rewards because it is experiential

4 Reasons for Attending Incentives Award for high performance in the job Free travel experience for employee & family Company training and development Have a good time

MD 101

8

Benefits of Incentive Travel Programs

Recognizing performance Increasing sales Building morale Improving employee loyalty Fostering teamwork

IBM Golden Circle Top 1% of sales staff - 4 movements of 500 pax Four days stay at resort property Spa treatments, golf, tennis, fishing Speeches by celebrities - sports and movies Opening night reception/banquet/entertainment Two days on own - dine around comp meals Closing night reception/banquet/entertainment

MD 101

9

Conferences An academic conference or symposium is a conference for researchers to present and discuss their work Together with academic or scientific journals, conferences provide an important channel for exchange of information between researchers

4 Reasons for Attending Conferences

Continuing education units (CEUs) Presentations of academic papers Panels of subject matter experts Network and collaborate

MD 101

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Conference Formats Keynotes Presentations Panel discussions Round tables Workshops

Exhibitions Brings buyers and sellers together Showcase and demonstrate products/services Organized within specific industries Public versus trade only Educational seminars and workshops

MD 101

11

4 Reasons for Attending Exhibitions Purchase product - open to buy Observe trends and new developments Network and collaborate Have a good time

Hospitality Industry Exhibitions National Restaurant Association (NRA Show) International Hotel Show (HX) Global Gaming Expo (G2E) Global Gaming Expo Asia (G2E Asia)

MD 101

12

Exhibitor Costs Space rental Drayage - material handling Design/construction of displays Telecommunication and networking Travel Accommodations Promotional literature Swag for attendees

Special Events Athletic events - team schedules, regional, national, international Entertainment events - concerts, performances, fairs, festivals, galas, fund raisers Ceremonies - awards, premieres, culinary competitions Traditional gatherings - weddings, bar-bat mitzvahs, holiday parties

MD 101

13

Video Telephony Comprises the technologies for the reception and transmission of audio-video signals by the users at different locations for communication in real time Web camera videoconferencing systems Video conferencing systems Telepresence systems

Telepresence A sensation of being elsewhere, created by the use of virtual reality technology Requires that the users’ senses be provided with such stimuli as to give the feeling of being in that other location Telepresence videoconferencing - high end level of telephony