Executive Summary and Intro for Fitbit (3 pages)
mandakay93
presentation_1.pptxAmanda Khaled - Krista Yanos - Viola Carson
Persona 1 - Campus Beauty
22 years old, college student, active Fitbit activity tracker user, cares a lot about her weight and wishes to stay slim and attractive, graduating next year and is currently under stress to go through job applications and interviews.
Wants to find a better way to manage her stress
Wishes to gain more insights in her Fitbit activity data
Wishes to know under what circumstances does she fail to keep her diet under control
Wants to get more support from friends to feel more motivated in her exercises and pursuit of a healthy diet
Persona 2 - Tech Husband
38 years old, technical officer, married with two kids, active member in two groups, holds leadership on a non-profit board of directors, attends meetings regularly, used FitBit for activity tracking, spends long hours sitting at his desk
Finds it difficult to balance between work and life, need to find time to spend quality time with his children.
Wish to gain more insights into his FitBit activity data
Wish to know how to get more energy to excel in his work
Persona 3 - Fitty Bitty
55 years old, middle school principal, married with two kids and 4 grandchildren, spends her free time running and biking, currently does not track her activity, she is training for marathons
Wants to track her activity to help her train
Wants to encourage her family and friends to enjoy a healthy lifestyle
Interested in seeing progress and data
Survey Questions
How old are you?
Have you ever used a fitness tracking device?
How much physical activity do you have each day?
Interview Questions
Have you ever used a fitness tracking device?
o Yes
o No
If No, would you love to use fitbit fitness tracking devices?
How did you know about fitbit products?
o Friends
o Internet
o Our marketing team
o Others
How much physical activity do you have each day?
How long have you used a fitness tracking device?
Interview Questions
Which fitbit fitness tracking devices do you use?
Which fitbit fitness tracking devices do you like most and why?
How is the durability of the fitbit fitness devices that you use?
o Long lasting
o Average
o Short lived
Why did you choose to use fitbit products?
How effective is the fitbit to you?
How many people in your college, group or workplace use fitbit products?
Do our products meet your fitness expectation?
Do you find it difficult to access our online fitness services?
What would you like us to incorporate in our products for more satisfaction?
