Evaluation of Business Operations

Organizational Assessment

Name: Michael Carlson

Instructor: Godwin Igein

Course: MGT416

Institution: Argosy University Online

Date: Nov 18, 2015

Organizational Assessment

Coca-Cola is one of the most valuable and recognized brands in the world that deals with the production of beverages, ready to drink coffee, juices and juice drinks. It is widely diversified and located in more than 200 counties all over the world that increases its popularity and leads to an extension of markets all over the world. The company tries to understand the forces and trends of the market through research to cater for the future of the business (Isdell, & Beasley, 2012).

Mission Statement of Coca-Cola

The mission of the company is endurance that declares the purpose of the company to refresh the world, create optimism and happiness and also create value by creating a difference of their products from the others in the market. This mission acts as the standards at which the company evaluates itself to see whether it is accomplishing what it intends to.

Vision Statement of Coca-Cola

The vision of this company is to act as the platform to guide all the activities in the business by laying down the set objectives that the company wants to achieve to maintain a sustainable and quality growth. The company aims at creating a conducive environment for all people working there in order to produce their best, deliver quality products to the public, create a god interrelationship with its business partners, maximize profit for the benefits of its shareholders and also be productive enough to meet the needs of its customers.

Goals

The main goal of this company is to ensure maximum productivity in the future by doing a lot of research that helps them to predict the trend and market forces.

Objectives

The main objective of this company is to diversify its operations globally and conduct business activities responsibly and ethically to promote sustainable growth in its operations.

Tactical plans

To gain their brand popularity, they target different parts of the world and take their differentiated products there. They also work closely with their partners thus creating an interpersonal relationship where they all aim towards the development of the company.

Explain how each of the four functions of management impacts the organization’s goals and objectives.

The four functions of management have great impacts on the organizational goals and objectives of Coca-Cola. These include planning, organizing, leading and controlling (Bose, 2013). Planning refers to laying strategies on what will be done, where it will be done, when and how it will be done. Through planning, the company is able to day down its objectives and goals that aim at accomplishing. Planning done is based on the organizational goals, department goals, team goals and the division goals. The management recognizes the goals to be planned within the various areas of operation of the company. The second function of management is organizing where the management determines how to allocate the resources and organize the employees according to the plans made. The management delegates’ authority, assign work and provides direction so that the team of marketers can work hard towards achieving more sales without having barriers hence meeting the goals and objectives of the organization.

The third function of management is leading. In the Coca-Cola company, the management spends time interacting with the employees at interpersonal levels. They communicate, motivate, aspire and encourage the employees to work hard towards achieving greater productivity in the organization. The team of management in this organization also acts as leaders thereby influencing the employees to follow their directions because they believe they are good leaders who can be trusted and emulated. This positively creates a good impact towards meeting the objectives and goals of the organization because all people are working towards the same direction. The fourth function is controlling where the management is involved in establishing performance standards for the goals that are set. The management evaluates the actual performance of the employees against the set standards to see the progress of the organization and a collective action is taken where necessary. This ensures that the goals and objectives set are followed and implemented effectively in order to increase the productivity of the organization.

Discuss the ethical implications of the organization’s policies and strategies with respect to market expansion, human capital management, and the environment.

The company promotes their commitment to business ethics through values such as the code of ethics, corporate social responsibility, and service charters. Due to company's operation within the set code of ethics in the society, it is able to experience market expansion, human capital management and a good environment for its operations. They produce high-quality goods and aims at meeting the obligations of their customers thus increasing their customer's loyalty. The company also ensures that it meets the political rules set by the government in the different countries where it operates from and ensures that their decisions are aligned with the laws of the land. These factors help the company in the expansion of the market in different countries.

The organization also ensures effective management of their human capital by treating employees well. This involves giving them off days, paying them their salaries on time, ensuring the ratio of wage load is equal to the wages, ensuring promotions based on merit and also discouraging tribalism and work place discrimination (Cross, & Miller, 2009). This helps to increase the productivity of the employees and also promotes cooperation and unity within an organization. The organization also strictly adhere to the code of the ethics through cooperate social responsibility to the society through which it is operating from. This is done through avoiding dumping of waste products in the water sources, release of harmful products in the air that would cause illness to the people living in the area where the company operates from and also joining in the cultural activities of the society within its operation. This helps to create a conducive and friendly environment that supports the business operations effectively.

Identify the organization’s strengths, weaknesses, opportunities, and threats using SWOT analysis.

SWOT analysis refers to the strengths, weaknesses, opportunities and threats that are faced by a company. The strengths of the Coca-Cola Company include its highest brand equity, company valuation since its one of the most valuable countries in the world, vast global presence; it has the largest market share, customers’ loyalty and also its great marketing strategies (Böhm, 2009). These strengths increase the company’s competitive advantage. One of the weaknesses of this company is the high competition from the Pepsi Company. The other weaknesses are its low product diversification since it only deals with beverages, absence of health beverages since most people nowadays are insisting on low or no calorie drinks and also its water management issues in the regions that experience water scarcity.

However, Coca-Cola has a number of opportunities that it can implement to increase its productivity. These include marketing their slow moving products, products diversification, investing in developing counties especially where it is extremely hot during summers and also packaging of drinking water due to increased health concern on safe drinking water. The threats experienced by this company are rising in the scarcity of water and also indirect competition from coffee chains that offer a great competition to the carbonated drinks.

Illustrate the organization’s product portfolio using a BCG Matrix.

Evian, Fanta, Diet Cola and Coca-Cola has a high market share, and an average rate of growth whereas POWERADE has a high market share and also a high growth rate. Vanilla Coke and Dr Pepper has a low growth rate and an average market share while on the other hand Fresca has a high growth rate and an average market share.

Analyze the internal and external environments using environmental scanning. Assess the organizational structure; the relationships and interactions among employees, management, and shareholders; market competitors; as well as the industry, national, and macro environments.

Internal environment refers to the factors that affect the operation of the business from within while external factors refer to the factors that are outside the control of the business. Organizational structure refers to the way an organization organizes its employees and jobs to ensure that its goals and objectives are met. A properly coordinated organizational structure creates a good and healthy internal environment for the performance of business activities. This enables continuous and increasing production since all people in an organization knows their responsibility and duties. Good interrelationships and interaction among employees, management, and the shareholders also create a peaceful and good working environment. This promotes the productivity of an organization since employees are able to work together in harmony and collaboration towards achieving the specific objectives and goals of an organization.

A good relationship between the employees and management in the Coca-Cola Company promotes communication and motivation to work hard to achieve the objectives of the organization. This enables employees to express themselves and air some views on development that arises from customers complains and is useful in decision making. Market competitors are within the microenvironment of the business. The company should come up with strategies that are likely to help it gain competitive advantage over their competitors. Macro environment refers to the factors that are beyond the control of the company, and they include the political environment that is the influence exerted by the political systems of the government. The company should ensure that it follows the constitution and laws governing the operation of the business. The other factor is the technological environment where the business should ensure that they advance with the immediate technology to ensure that they meet the needs of the organization. In the legal environment, the company should ensure compliance with the legal procedures to avoid the legal suits that are very costly. The other factor is the environmental factor that refers to the nature of the economic system where the business is operating. The business should ensure that adequate research is done before making financial and investment decisions.

References

Bose, C. (2013). Principles of management and administration. S.l: Prentice-Hall Of India.

Böhm, A. (2009). The SWOT Analysis. München: GRIN Verlag.

Cross, F. & Miller, R. (2009). The legal environment of business : text and cases : ethical, regulatory, global, and e-commerce issues. Mason, OH: South-Western Cengage Learning.

Isdell, E. & Beasley, D. (2012). Inside Coca-Cola : a CEO's life story of building the world's most popular brand. New York: St. martin's Griffin.

Kew, J. & Stredwick, J. (2005). Business environment : managing in a strategic context. London: Chartered Institute of Personnel and Development.

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