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Entrepreneurship and Innovation (MNG00314) Marking Criteria Assignment 2 – Venture Proposal – Part B

WORD LIMIT: 2000 words (excluding appendices) | WEIGHTING: 40% ITEM F P C D HD Comments

1. Executive Summary (10%) Succinct overview of entire report is provided

2. Introduction (10%) Purpose of the report is clearly stated including the particular outcome being sought.

3. Venture Description (10%) a) Background to the venture: how was the concept conceived? b) Description of the venture is professionally presented.

4. Management (10 %) a) Clear rationale is given for a particular type of legal structure. b) Strategic planning approach identified and discussed.

5. Marketing Plan (10 %) a) Target audience is clearly identified. b) Brief description of communication strategy. Clear rationale demonstrating a link

with the particular target audience.

6. Competitor Analysis (10%) a) Brief analysis of the particular market is given. b) Rationale clearly demonstrates how the venture concept can be distinguished

from competitors.

7. Financial Analysis (10 %) a) The particular ‘type’ of funding being sought is identified and a logical discussion

of related implications. b) Statements are provided which help to communicate key financial data

associated with the venture.

8. Risks and challenges (10%) The key challenges facing the venture are identified, described and rationale given for how they will be addressed.

9. Professionalism of Report (20%) The report is professionally prepared; i.e., logical structure, free of all spelling and grammatical errors, strong sentence structure. The analysis and rational is unambiguous. Appropriate use of references and referencing.