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MNG00313

International

Management

Unit Information Guide

MDIS Session 3, 2015

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About this unit International management covers the major elements of the managerial process that

transcends country borders. Examines the reasons why multinational organisations

elect to become transnational in their strategic operations. Topics covered include

cross-border collaboration and strategies for exploiting the knowledge that grows out of

those strategic alliances, the evolving global role of transnational organisations and a

consideration of important ethical issues that confront the international manager.

Contacts and MySCU

Unit assessor

Name: Associate Professor Mark Christensen

Phone: +61 2 6620 3787

Email: [email protected]

MySCU

The MySCU site for this unit enables you to access resources and communication tools

and links that are integral to your study throughout the teaching period. Contact details

for teaching staff and information and messages specific to the unit are provided,

together with grades and grading standards and the referencing requirements specific

to your area of study. You will also find links to services to support your study, such as

the University Library and Division of Teaching and Learning (Academic Skills

Development).

You should check the following location in your browser:

http://learn.scu.edu.au

This opens the MySCU student intranet page. The names of units in which you are

currently enrolled that have an online presence will be listed here under ‘Learning

Sites’.

If your unit is not listed under ‘Learning Sites’ and you have been instructed by your

lecturer to access the online site, please check your enrolment status through

MyEnrolment. If you do not appear to be enrolled in that unit, either enrol in that unit

or email a variation request to Student Services:

[email protected]

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Unit statement

Southern Cross University

School of Business and Tourism

Description

Unit title: International Management

Unit code: MNG00313

Undergraduate, postgraduate: Undergraduate

Prerequisites: MNG10247 Managing Organisations

and

36 Credit value in any SCU units

Corequisites: Nil

Antirequisites: Nil

Other enrolment conditions

& requirements: Nil

Student Services enrolment

category: Internal/external

Graded/ungraded: Graded

Field of education: 080311 International Business

Credit points: 12

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Aims

This unit seeks to equip students with the foundation knowledge to understand the

global changes that are taking place in the business world. The unit examines the nature

of an international business and the environment in which it operates. The aspects of

management associated with the different activities of an international business are

examined and are contrasted to the management operations in a purely domestically

oriented business.

Objectives

On completion of this unit, students should be able to:

1. describe and explain the international environment as it affects international

management

2. identify and explain aspects of international management which are important for

multinational business planning

3. identify and explain the multinational aspects of standard business activities

4. identify and critically discuss key business activities required when implementing a

multinational business strategy

5. identify and critically discuss the actions necessary to achieve the efficient

management of a multinational organisation

6. develop an awareness of issues facing managers after their firms have

internationalised

7. gain an understanding of the theoretical foundations of global strategy

8. develop research capabilities in the field of international business.

Graduate attributes and unit learning outcomes

As a graduate of Southern Cross University, you will have developed skills, values and

attitudes that are essential for gaining employment and advancing lifelong learning. The

University refers to these as graduate attributes

(http://policies.scu.edu.au/view.current.php?id=00091#s3) and identifies them as

follows:

GA1 Intellectual rigour, GA2 Creativity, GA3 Ethical practice, GA4 Knowledge of a

discipline, GA5 Lifelong learning, GA6 Communication and social skills, GA7 Cultural

competence.

This unit will assist students to develop the following graduate attributes (shown below

as they relate to this Unit’s learning outcomes):

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Learning outcomes for this unit: GA1 GA2 GA3 GA4 GA5 GA6 GA7

1. identify and explain the aspects of

international management that are

important for multinational business

planning

� �

2. explain the multinational aspects of

standard business activities

�

3. identify the actions necessary to

achieve the efficient management of a

multinational organisation

�

4. develop an awareness of issues facing

managers after their firms have

internationalised

�

Handbook entry

Covers the major elements of the managerial process which transcend country borders.

Will examine the reasons why organisations elect to become transnational and look at

the differences between international trade and multinational operations. Topics of

organisation, communication, strategy and operations will be examined in the light of

international demands. Students will be acquainted with the environmental challenges

which impact on international managers and will deal with the problems of ethical

consideration.

Syllabus

Topic 1 Introduction to transnational management

Topic 2 Distance and the liability of foreignness

Topic 3 The integration–responsiveness paradigm

Topic 4 Developing transnational strategies

Topic 5 Strategic flexibility in the international environment

Topic 6 Worldwide innovation and learning

Topic 7 Cross-border collaboration

Topic 8 Managerial roles: Rethinking traditional assumptions

Topic 9 The MNE and the wider political economy

Topic 10 Leading the MNE: Global strategy

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Prescribed texts and materials

The prescribed text for this unit is:

Bartlett, CA & Beamish, PW 2011, Transnational Management: Text, Cases and Readings

in Cross-Border Management, 6th edn, McGraw-Hill/Irwin, New York.

You may also use the 7th edition of this textbook.

Recommended reference materials

In addition to this book, recent articles on international management will be found in

journals such as the following:

Asia Pacific Journal of Management

Australian Journal of Management

Business Economics

Cross Cultural Management

Euromoney

European Business Journal

European Journal of Marketing

The International Journal of Service Industry Management

International Marketing Review

International Small Business Journal

Journal of the Academy of Marketing Science

Journal of Business and Industrial Marketing

Journal of Business Research

Journal of International Business Studies

Management Decision

Strategic Management Journal

Articles in most of these journals can be read by using the electronic journals that are

accessible by logging into the Southern Cross University Library service on the student

intranet at:

http://www.scu.edu.au

Please note: If you are printing journal articles (for your assignments for example) you

should use full text pdf versions rather than text versions that tend to omit tables,

figures and formatting that are essential to fully understand the article.

Books

In addition to your textbook, relevant information on international management will be

found in books such as the following:

Beamish, PW 2008, Joint Venturing, Information Age Publishing, North Carolina.

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Beamish, PW, Morrison, AJ, Rosenzweig, PM & Inkpen, AC 2000, International

Management: Text and Cases, 4th edn, Irwin-McGraw-Hill.

Buckley, PJ & Ghauri, PN 1999, The Internationalization of the Firm, 2nd edn,

International Thomson Business Press.

Cavusgil, ST, Knight, G & Riesenberger, JR 2008, International Business: Strategy,

Management and the New Realities, Prentice Hall, NJ.

Coulthardt, M & Dooley, L (eds) 2010, Cases in International Business: Strategies for

Internationalisation, Tilde University Press, Prahran, Victoria.

Cullen, JB & Parboteeah, KP 2011, Multinational Management: A Strategic Approach, 5th

edn, Thompson South-Western, Mason, OH.

Czincota, MR, Ronkainen, IA & Moffett, MH 2005, International Business, 7th edn, South

Western, Mason, OH.

Delios, A, Beamish, PW & Lu, JW 2010, International Business: An Asia Pacific Perspective,

2nd edn, Prentice Hall/Pearson Education, Singapore.

Deresky, H & Christopher, E 2008, International Management: Managing Across Borders

and Cultures, Pearson Education Australia, Frenchs Forest.

Dunning, JH 1993, Multinational Enterprises and the Global Economy, Addison-Wesley

Publishing Company.

Dunning, JH 1995, The Globalization of Business, Routledge, UK.

Hill, CWL 2000, International Business: Competing in the Global Marketplace, 3rd edn,

McGraw-Hill, Burr Ridge, MA.

Hill, CWL, Cronk, C & Wickramasekera, R 2011, Global Business Today, 2nd edn, McGraw-

Hill Australia, Sydney.

Julian, CC 2005, International Joint Venture Performance in South East Asia, Edward Elgar

Publishing Co., Camberley, UK.

Kirkbride, P & Ward, K (eds) 2001, Globalisation: the Internal Dynamic, Wiley, New York.

Kroeber, A & Kluckholn, C 1995, Culture: A Critical Review of Concepts and Definition,

Random House, New York.

Luthans, F & Doh, JP 2009, International Management: Culture, Strategy and Behavior,

7th edn, McGraw-Hill, NY.

McFarlin, DB & Sweeney, PD 2006, International Management, 3rd edn, Houghton Mifflin

Company, New York.

Mead, R & Andrews, TG 2009, International Management: Culture and Beyond, 4th edn,

Wiley & Sons, Sussex.

Nelson, CA 1998, Protocol for Profit: A Manager’s Guide to Competing Worldwide,

International Thompson Business Press, UK.

Nelson, CA 1999, Exporting: A Manager’s Guide to the World Market, International

Thompson Business Press, UK.

Nelson, CA 1999, International Business: A Manager’s Guide to Strategy in the Age of

Globalism, International Thompson Business Press, UK.

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Nelson, CA 2000, Import/Export: How to Get Started in International Trade, 3rd edn,

McGraw-Hill Publishing Group, USA.

Phatak, AV, Bhagat, RS & Kashlak, RJ 2005, International Management: Managing in a

Diverse and Dynamic Global Environment, McGraw-Hill Irwin, New York.

Root, FR 1994, Entry Strategies for International Markets, Lexington Books, New York.

Wankel, C 2009, Encyclopaedia of Business in Today’s World, Sage, Thousand Oaks, CA.

Wild, JJ, Wild, KL & Han, CY 2006, International Business, 3rd edn, Pearson Education,

Upper Saddle River, NJ.

Student assessment requirements

Task Unit objectives

assessed

Graduate

attributes

assessed

Weighting

Week due

Assessment 1 1–8 1–9 20% Week 2

Assessment 2 1, 2, 4, 5 & 6 2, 3, 5, 6, 7 & 9 40% Week 3

Examination 1–8 1–9 40% See assessment details

Students must keep copies of work submitted.

This is a graded unit and grades shall be awarded as detailed in Rule 3.8 of the

University’s Rules Relating to Awards.

In order to achieve a passing grade in this unit, all assessment tasks must be completed

and you must obtain a minimum score of at least 50% of the total assessment marks for

the unit.

School extension policy

Students wanting an extension must make a request at least 24 hours before the

assessment item is due and the request must be received in writing by the unit assessor

or designated academic.

Extensions within 24 hours of submission or following the submission deadline will not

be granted (unless supported by a doctor’s certificate or where there are exceptional

circumstances – this will be at unit assessor’s discretion and will be considered on a case

by case basis). Extensions will be for a maximum of 48 hours (longer extensions

supported by a doctor’s certificate or exceptional circumstances will be considered on a

case by case basis).

A penalty of 10% of the total available marks will accrue for each 24�hour period that

an assessment item is submitted late. Therefore an assessment item worth 20 marks

will have 2 marks deducted for every 24 hour period and at the end of 10 days will

receive 0 marks.

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Students who fail to submit following the guidelines in this Unit Information Guide will

be deemed to have not submitted the assessment item and the above penalty will be

applied until the specified submission guidelines are followed.

Student assessment and examinations

Students are advised to refer to the University rules to ensure they follow the

procedures in place in making applications for special consideration or query of

assessment and final grade. These are listed under Rule 3 and can be found at the

following website:

http://www.scu.edu.au/handbook/rules-relating-to-awards

Mode of delivery

This unit will be delivered on-campus and externally. All students will have the

opportunity to attend and/or review the recording of online sessions. On-campus

students will also be expected to attend scheduled on-campus sessions.

The unit has been designed to ensure that all students have access to all learning

materials by providing these online.

Student academic integrity

It is a University requirement that a student’s work complies with the Academic Policy,

Chapter 4.20 on Student Academic Integrity. It is the student’s responsibility to be

familiar with the Policy. Failure to comply with the Policy can have severe consequences

in the form of University sanctions. For information on this Policy please refer to

Chapter 4.20 on Student Academic Integrity at the following website:

http://www.scu.edu.au/governance/academicboard/policy/

under ‘Student Values and Rights’.

As part of a University initiative to support the development of academic integrity,

assessments may be checked for plagiarism, including through an electronic system,

either internally or by a plagiarism checking service, and be held for future checking and

matching purposes.

Student feedback

Students are encouraged to complete the online student feedback on learning and

teaching survey. This is offered for all units in every study period.

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Assessment details

Assignment due dates and the examination period provided here apply to the Australian

study period. These may be varied for students studying elsewhere, please confirm

dates with your local tutor.

Assignment submission

Please note that all assignments are to be submitted online via the assignment

submission facility of the MySCU site for this unit. For information about how to submit

assignments online please see the document ‘Assignment online submission a “How-to”

for students’ in the Assignments section of your MySCU site. If after reading this

document you are still uncertain about the submission process please contact the

Student Support Team for clarification.

You must use the electronic Assignment Cover Sheet provided in the Assignments

section of MySCU. Download this cover sheet, fill in your details and then make this

sheet the first page of your assignment – do not send it as a separate document.

Your assignments must be submitted as Word documents. If you wish to submit in any

other file format please discuss this with your lecturer well before the assignment

submission date.

As part of a University initiative to support the development of academic integrity,

assessments may be checked for plagiarism, including through an electronic system,

either internally or by a plagiarism checking service, and be held for future checking and

matching purposes.

Assignment 1: Individual research and participation

Due: Progressively

Type: Postings to MySCU resulting from your research and personal reflections

Weighting: 20%

You are required to: make postings as described below for ANY 3 Topics from:

Topic 1 – any time until 10am Monday 9 November (Week 4)

Topic 2 – any time until 10am Monday 16 November (Week 5)

Topic 3 – any time until 10am Monday 23 November (Week 6)

Topic 4 – any time until 10am Monday 30 November (Week 7)

Topic 5 – any time until 10am Monday 7 December (Week 8)

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Topic 6 – any time until 10am Monday 14 December (Week 9)

Topic 7 – any time until 10am Monday 21 December (Week 10)

Topic 8 – any time until 10am Monday 28 December (Week 11)

Topic 9 – any time until 10am Monday 4 January (Week 12)

ALL students ALSO need to post the following:

Overall reflection comment – any time until 10am Monday 11 January 2016

(Week 13)

NOTE: All times are NSW (Sydney) time

Weighting: 20% (A post for ANY 3 Topics x 5 marks, plus 1 x 5 mark overall comment)

You are required to do three things as an individual student:

1. Throughout the session, undertake secondary research activities regarding MNG00313

(that is, read widely and identify articles that are relevant to each of the 3 topics presented

in MNG00313 for which you choose to contribute a post)

2. For each of the 3 topics you choose make a single posting (maximum 500 words) on

the relevant Discussion Forum (DF). There will be a separate DF for each Topic –

NOTE: each Topic DF will become UNAVAILABLE on the due date/time specified

above. If you have NOT posted by that date/time you will need to choose another

topic. Your post will identify a recent article of relevance to your chosen topic that will

have been covered in MNG00313 by that time and will also include a personal reflection.

These postings should be set out clearly with the following included:

• Citation. Each posting should have an abbreviated 'Header' identifying

the authors and source title and date/issue (for example, 'Manning et al,

Journal of International Business Studies, Volume 46, Issue 7'; or

'Stevens, Australian Financial Review, 22 May 2015, P. 24'. This

would be the SUBJECT line of your post on the Discussion Board).

• The reason for relevance of this article to this particular topic of MNG00313 (maximum 300 words).

• A personal reflection on what you found to be the aspect of the current

topic that created the most reaction from you. This is a subjective and

personal reflection that will differ from student to student (maximum

200 words).

• A link (URL) to the article or attach a PDF copy to your thread.

3. Complete your overall reflection post (maximum 500 words) explaining how this unit

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has developed your understanding in relation to the field of international management.

Your reflection might include some aspect of a topic you have studied during this unit

that resonates strongly with you personally, or perhaps the unit as a whole. For example,

will studying this unit aid in your application of your knowledge in the multi-cultural

workforce? Or, has the study of cross border collaboration perhaps opened your mind in

respect to the actual goings-on of Big Business strategies around the world? These are

some questions you could now ask yourself, but there are many, many more you may

choose to discuss. This post is all about your own personal reflection on the matters

addressed this session in MNG00313. It is best done AFTER you have completed

Topic 10 and also have benefited from a period of reflection – don’t rush it

thoughtlessly.

To be successful in this assessment task you need to do the following:

• Submit your post to the correct forum (a separate forum is

established for topic; postings made to the wrong forum will not

be marked).

• identify three (3) articles of some quality (not single paragraph

‘update’ articles) published after 1 January 2015 and with relevance

to MNG00313 and make your postings to the DFs that best cater to

your individual time constraints (posts CANNOT be made after the

due date/time because the forum will be automatically closed – it will

NOT be visible to you until it is graded); that is, do not leave your

postings of articles until the last minute and do not post more than

one article in a single Topic.

• provide a brief reason for its impact on you, maximum 300 words

(for example, you may not have thought about the issue before; you

may have observed behaviour related to the matter before and that

was important to you; it may have provided you with means of

understanding other phenomena; you may have related the issue to a

current development in the world – current affairs, your employment

or business, etc. However, do not summarise the topic!)

• regularly read the MNG00313 Study Guide, readings and attempt the

activities and try to relate that reading to your life for your personal

reflection (maximum 200 words)

• respect the deadlines YOU choose

• have a good understanding of the content of MNG00313

• make sure that you keep your postings to a maximum of 500 words

• be certain to submit original work not authored by any other person

• be certain to explain in your own words how the aspect of the topic

has affected you as an individual

• Note: you are welcome to comment on other students’ posts if you wish

• be certain to post an article that has not already been

identified by another student and posted to the MNG00313

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website … you can “reserve” an article by adding a post with

the relevant detail in the SUBJECT line and then simply edit

that SAME post later (but before posting your ‘reserving’ post,

be sure that the articles has not been reserved or used).

Marking criteria for Assignment 1

In assessing Assignment 1, the marker will take into account your

performance in the following areas:

• logical coherence of discussion (unintelligible discussion will

receive no marks)

• extent of insight provided (in the personal reflection and comments

this will be personal insight; in comment regarding the article this

will be insight into the article and the relevant topic … NOT

summaries!)

• structure/organisation of content

• conciseness and clarity (500 words is not very much and that limit is set in part to help foster your lack of verbosity)

• level of understanding of course concepts

• extent of evidence presented in support of your opinion.

Assignment 2: Article critique

Due: Friday 8 January (Week 12)

Length: Maximum 4 pages in total

Weighting: 40%

You are required to:

1. Research in order to find secondary sources on matters where a relevance to

MNG00313 can be demonstrated

2. Prepare a report as detailed below (40% of total MNG00313 assessment)

The core task for this assessment is multi-faceted: Find at least three (3) recent articles

from business publications or media (e.g. business journals, newspapers, periodicals,

Internet contributions, TV reports, etc.) and/or academic journals that relate to any one

topic (or sub-topic) of interest to you and covered in MNG00313. Note that your selected

articles must relate to the same topic and the articles must be published after 1 January

2015. Further, it is best if they do not come from the same source (e.g. a single

publication) or type of source (e.g. a newspaper or website or academic journal). As a

starting point (but this is NOT essential), a maximum of one (1) article may be in the

collection of articles posted to the Assignment 1 pages in the MNG00313 MySCU

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webpages (posted either by you or other MNG00313 students).

Identify and apply any of the theories covered in MNG00313 that you believe would

assist a reader to understand the issues being discussed in the articles your team has

selected.

For the body of articles as a whole (not for each article separately):

1. Within copyright restrictions, ensure you provide a link (reference/url) to the

articles in your report.

2. Identify the theoretical issue covered in a topic of MNG00313 that relates

with the most salience (relevance) to the contents of your selected articles.

3. Provide examples of agreements, disagreements or coverage disparities

between the contents of the articles and the contents of the chosen MNG00313

topic coverage in the MNG00313 Study Guide, Readings and textbook. To do this,

you need to compare the articles' content with the content of the various resources

used in MNG00313 and in that comparison, you should identify agreements

(similarities), disagreements (differences) and disparities (where one source

mentions something and the other does not).

4. Critique the articles. To do this you should at least:

• assess the significance of agreements, disagreements or disparities identified

in the previous section. (Note: this is intended to assist you in deciding which

articles to use in your assignment: you should choose those articles with the

most significance in their agreement or disagreement with MNG00313.

Degree of significance is a judgmental matter in this instance but you could

ask yourself the ‘so what?’ question and if your answer is ‘I don’t know’

then it is likely that the degree of significance is minor and so you should

choose a different article. Similarly, if there are very large disparities between

MNG00313 and the articles' content you may need to assess whether the

articles have salience (relevance) with respect to MNG00313).

• assess whether you are in a position to form an opinion on the accuracy of

the content of the articles (for example, are sources of information

revealed in the articles? Or is the author in a position to be trusted in

respect to this topic?)

• question if the articles’ coverage of the issues has been balanced

and comprehensive enough to present useful information (more

than a single perspective identified and presented)

• evaluate the worth of the articles to a decision maker who must consider

similar issues in their respective roles (e.g. a potential employee deciding

whether to work in a particular industry or company; an investor seeking to

evaluate investment opportunities; a multinational corporation manager

wanting to make a resource allocation decision; a citizen wishing to exercise

her civic rights; etc).

5. Limit your written report to a maximum of four (4) typed pages (excluding cover

sheet (if used), contents list (if used), reference list (required). Material

submitted beyond four pages will not be assessed. Written reports must be

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submitted electronically and please note that quality of presentation will impact on

your mark so do not squeeze extra words into your 4 pages by reducing the font

below size 11 or by using margins that are so small as to reduce the readability of

your report.

The structure of your report is at your discretion. However as a guide you could use

the following format:

• Your name, SCU student ID number, unit code, unit name and

primary (main) Topic to which the report refers.

• A brief Executive Summary (no more than 1/2 page of the report’s four pages)

• Table of Contents

• Written report – no longer than 4 pages, including your introduction

and conclusion if applicable structured in a manner that helps the

reader understand its content

• Reference List (Harvard Referencing)

To be successful in the assignment you need to do the following:

• read widely and try to relate that reading to the content of MNG00313

• make sure that you commence reading for this assignment at the beginning of

the semester and keep up-to-date with your coverage of MNG00313 topics

• have a good understanding of the content of MNG00313

• make sure that you present your opinion in your answer with respect to

agreements, disagreements or disparities between the articles and the content of

MNG00313

• provide reasons for your critique of the articles

• provide active (that is, currently operating) links to the selected articles and also

ensure that your answers are succinct and professionally presented

• in your written work, be certain to submit original work not authored by any other

person; where you consider it useful to support your ideas with reference to

others’ work be careful to explicitly quote that work and to include a properly

cited reference for each quoted source at the end of your assignment answer (in

the references)

• keep a copy of your submitted work.

In assessing the assignment, the marker will take into account your performance in the

following areas:

• suitability of articles chosen (content relevance and standard of discussion in

the articles will be important criteria)

• logical coherence of your discussion and structure/organisation of content

• coverage of key issues

• conciseness and clarity

• level of understanding of course concepts

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• relevance to theory (evidence that you have been able to identify how MNG00313

theories relate to the articles - or should have been invoked by the author/s of those

articles)

• extent of evidence presented in support of your opinion presentation

• degree of effectiveness in conveying a message in the report presentation

Marking criteria for Assessment Task 2

This is what your marker will be looking for … essentially this is a summary of all

the words above!

Assessment criteria/

Marks awarded for each level of

performance in the written report

Excellent Very

good

OK Needs

some

work

Needs

much

work

100% 80% 60% 40% 10%

Article quality (8)

Identification of articles that reflect

diverse sources and reasoned

argument with content relevance

and appropriate standard of

discussion in the articles

Discussion coherence (4)

Logical coherence in the report

Agreements or disagreements (4)

Evidence used to substantiate

assessment of significance arising

from agreements or disagreements

between the articles and the topic

indicating that your were able to

identify how international

management theory relates to the

articles

Sources cited in articles (4)

Assessment of whether sources have

been cited in the articles such that

their content could be verified

Balance and coverage (8)

Substantiation of the degree of

balance and coverage found in the

articles

Managerial or other usefulness (4)

Argument about the managerial or