Progress Report 2
sleepy_joy
progress_report.docxSummary of Business Idea:
Originally our business idea was a grocery and clothes delivery service. We would go grocery shopping for our consumers and go shopping for clothes and other items they needed from a shopping mall.
We are testing how much a consumer would be willing to spend for convenience.
Our new idea is a pick up and delivery laundry service
We came to the conclusion our initial idea was too broad and decided to pick a topic that more people see as a need. We settled on a pick up and delivery laundry service to free customers from hours wasted on doing laundry.
Hypotheses:
Our original hypothesis was testing how much consumers would be persuaded to spend on time and convenience.
Our second hypothesis was to figure out the amount of time customers will let pass in order to do laundry or use our service.
How much will they pay for our pick up and delivery service?
Will they actually find our service appealing and use it?
What demographic will be more interested in the service? Target audience
Summary on how you did your interviews
Script:
Do you have any clothes that need to be dry clean?
How many days a week do you wash your clothes?
Where do you get your clothes washed/ dry cleaned?
How much do you spend on getting your clothes washed/ dry cleaned?
How long does it take for you to do laundry from start to finish?
Do you find it convenient?
What is your laundry/ dry cleaning process like?
Would you prefer to have your laundry/ dry cleaning done for you?
Would you prefer to drop your laundry off then have it delivered?
How much time would you let pass without your clothes?
Would you pay for a laundry delivery service?
Concerns:
Higher quality wash?
Color friendly?
Clothing restorer?
Eco Friendly
Findings:
There is a high demand for a laundry pick up and delivery service among college students
We will aim marketing strategies to students and shame them playfully way.
