20 page essay on ford motors in spain
Moungkwn
buad_327_group_project.docxBUAD 327: INTERNATIONAL BUSINESS GROUP PROJECT
This is a RESEARCH project. That means it requires EXTENSIVE OUTSIDE RESEARCH. Please use the library databases EXTENSIVELY. No ordinary Google searches (although scholar.google.com is allowable).
WHAT TO DO:
You are assigned a company and a host country of interest. You must now engage in new product development/new market development in your given host country.
PHASE 1 (Complete by Nov 6):
1) Look through the existing major product lines for your company. Pick the new product and/or new market development in your given host country.
2) Do a SWOT analysis on your company.
3) Complete an assessment of the given host country (i)cultural, (ii)legal-political, (iii)competitive, (iv) technological and (v)economic environments.
4) Discuss what you believe to be the interactions/links between part 2 with part 3. Be sure to support your arguments.
PHASE 2 (Complete by presentation day) :
1) Select Mode of Entry. Explain and support your rationale.
2) Explain the channels of distribution in your country as they relate to your product/industry.
3) Identify and explain specific product and promotion concerns.
4) Identify goals and objectives of your market entry. Explain how you would measure success.
Meet with professor as a group and ask specific questions in order to complete preparations for your presentations (You may come during office hours at any point from now till the end of semester, as many times as you would like). Then: PRESENTATIONS!
IMPORTANT NOTES:
You are required to work as a group for this Team Project. This will result in ONE project report per group that will be the sum of both Phase 1 and Phase 2 together. Each project report must be typed (1.5-spaced) and 20 pages in length. In addition to the text, you should attach a cover page, a table of contents, and references (in APA or MLA format). Each team member’s contribution (or section) should be clearly identified in the Table of Contents .
Each group will make an oral presentation of your project report at the end of semester. 15 minutes will be given for presenting the project report, followed by 5 minutes for questions/clarifications. The quality of the content and presentation, for both the report and the oral presentation, are vital.
Your team mates will also confidentially fill out evaluation forms on each member’s contribution. Be sure to contribute and be seen to contribute in your group. This peer review is an essential part of your final grade.
