marketing research writing

Please use the following as an outline for your report content and format

· Use the outline topics as main headings in your report.

· Format 1.15 spacing 11 pt font

· Total length for the report will be approximately 4-5 pages not including title page or references.

· Submit as hard copy in class week 12

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Title Page:

Introduction/ Purpose: (of the report): ½ page 10%

Brand Strategy and Management: 1 page 10%

· Include the name of your backpack brand and a description of your brand meaning.

· Create a Positioning Statement for your Backpack

· Choose either a licensing or co-branding strategy for your backpack. Describe why you chose this strategy and outline the benefits and drawbacks.

Final Year Analysis 1 page 20%

· Quarterly Breakdown based on the 4 P’s

Financial Analysis 1 page 20%

(Use the last turn played for these figures).

· Analyze how your Cash Flow percentage (COGS/ Marketing Costs/ Distribution Cost) compared to all of the other teams in your game.

· Explain, specifically actions needed to compete. (e.g. COGS is high- price may need to be raised)

· Include a comparison table.

Future Strategies ½ page 10%

· Describe 3 specific actions you would take to ensure long-term profitability in your backpack company.

References: APA style.

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Presentation, Format, Writing skills, Referencing 10%

· Error free (– 1 for each spelling/ grammar error), well presented, document demonstrates professionalism.

Application of Text Materials and Principles 20%

(Bold the specific principle)