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SWOT Analysis Diagram Instructions

Formulating strategy often begins with an audit of the internal, and external, factors that will affect the organization’s competitive situation. Managers need to create a careful assessment and analysis of strengths, weaknesses, opportunities, and threats (SWOT) as a way to more effectively formulate and execute organizational strategy.

Utilizing a SWOT Analysis Diagram is a valuable way to think, process ideas, and communicate with other members of an organizational team.

Please complete this part of the Assignment by following these steps:

Step 1: Select a business with which you are familiar. This could be you current place of work, or a business that you understand well.

Step 2: Write a statement of what you perceive to be a current, or future, business strategy.

Step 3: What do you perceive to be the key strengths and weaknesses of this business from a particular perspective; such as customers, stockholders, investors, etc.? Make one list for strengths and another list for weaknesses.

Step 4: What do you perceive to be potential opportunities and threats for this business? Make one list for opportunities and another list for threats.

Step 5: To enhance the validity and reliability of your SWOT Analysis, interview a person who has an actual connection to this type of business. Identify and add their input to your lists.

Step 6: Use your SWOT Analysis findings to create a new goal that would have a positive impact on the business. What steps do you recommend to achieve this goal?

Step 7: How did your SWOT Analysis Diagram help you create a plan for a new goal? What was a key learning insight that you take from this Assignment?

SWOT Analysis Diagram Template

Write your responses to the following steps and create an appropriate diagram of your SWOT analyses. Write a brief analysis that addresses each component of Step 1 through Step 7: This analysis is crucial in addition to the values you insert inside of the SWOT boxes.

Note: It is important that you alter the wording in the boxes with text that reflects your own decision-making process. It may also valuable to add other graphics that supports the visual representation of your SWOT Analysis.

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

SWOT Analysis Diagram

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Weaknesses (Internal)

Strengths

(Internal)

Examples

Capabilities

Experience, knowledge

Finances

Innovation

Location

Management and succession

Marketing

Philosophy and values

Price, value, and quality

Processes

Qualifications

Resources (Assets, People)

Time

Examples

Deadlines

Finances

Gaps in capabilities

Key staff turnover

Lack of competitive strength

Location

Management and succession

Morale, commitment, and leadership

Qualifications

Reliability of data

Reputation and presence

Sustainability

Time

Vital contracts and partners

Threats

(External)

Opportunities (External)

Examples

Competitor intentions

Consumer preferences

Economy, domestic and foreign

Environmental

IT developments / Technology

Legislative

Market demands

Political

Seasonality and weather

Examples

Business and product development

Competitors' vulnerabilities

Economy

Industry or lifestyle trends

Market developments

New markets

Partnerships

Seasonality and weather effects

Technology