FOR PROF.MACQUEEN (5)
itarrw01
hsa505-w8-p2.pptxHealth Services Strategic Marketing HSA505
Mintzberg & Van der Heyden’s Organigraph
Welcome to Health Services Strategic Marketing.
In this lesson we will discuss Mintzberg & Van der Heyden’s Organigraph.
Next slide.
1
Topics
Purpose of an Organigraph
Constructing an Organigraph
The following topics will be covered in this lesson:
Purpose of an Organigraph; and
Constructing an Organigraph.
Next slide.
2
Purpose of an Organigraph
Intricate Knowledge of Organizations
An Evaluative Tool
We learned that forward thinking marketers clearly understand that to achieve marketing success, they must possess an intricate knowledge of their organization, the products offered, the markets sought, and associated environmental relationships. With such knowledge, marketers are able to formulate productive strategies that yield positive marketing outcomes.
To gain this extensive insight into inter and intraorgnizational relationships can be formed by assembling and analyzing an Organigraph. An Organigraph is an evaluative tool that depicts the activities and operations of organizations. The Organigraph uses a service of shapes to illustrate the actual relationships that exist inside and outside the organizations. Organigraphs can be quite helpful to marketers seeking an overall view of their entities and associated interrelationships, many of which directly impact marketing.
Next slide.
3
Constructing an Organigraph
Imagination
Think about Organization
Mapping
Constructing an Organigragh requires imagination. Unlike organizational charts, which have strict rules governing their assembly, Organigraphs do not possess such guidelines. To construct an Organigraph, marketers must:
Think about their organizations, the products offered, the markets sought, and associated environmental relationships; and
Map this vision using a series of shapes that accuratley illustrates associated activities and operations.
Next slide.
4
Check Your Understanding
5
Summary
Purpose of an Organigraph
Constructing an Organigraph
We have reached the end of this lesson. Let’s take a look at what we’ve covered.
We started our discussion by stating the Purpose of an Organigraph. We said that an organigraph is an evaluative tool that depicts the activities and operations of organizations and offer marketers extensive insight into inter- and intraorgnizational relationships.
We then learned how to Construct an Organigraph. Constructing an Organigragh requires a good amount of imagination.
This completes this lesson.
6
PROPERTIES
On passing, 'Finish' button: Goes to Next SlideOn failing, 'Finish' button: Goes to Next SlideAllow user to leave quiz: At any timeUser may view slides after quiz: At any timeUser may attempt quiz: Unlimited times
