Design and pre-code 40 research questions

Exhibit 19-3 Example of a Findings Page in Central City Bank Market Study

Findings:

1. In this city, commercial banks are not the preferred savings medium. Banks are in a weak third place behind money market accounts.

2. Customers of the Central City Bank have a somewhat more favorable attitude toward bank savings and less of a preference for government bonds.

Question: Suppose that you have just received an extra $1,000 and have decided to save it. Which of the savings methods listed would be your preferred way to save it?

Government bonds

Savings and loan

Bank savings

Credit union

Stock

Other