Design and pre-code 40 research questions

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Business Research: Starbucks Corporation

Effective measurement questions

For the customers

1. Overall, how satisfied are you with Starbucks service and products?

· Very satisfied

· Fairly satisfied

· Satisfied

· Not satisfied

2. Is it your pleasure that you would refer someone to buy and continue to use Starbucks service and products?

· No

· Yes

3. Is it likely that you will continue visiting Starbucks for their service and products?

· No

· Yes

4. Are the employees caring?

· No

· Yes

5. Does the offering of services compare to the ideal service offering to you?

· No

· Yes

6. Do you like the variety of coffee’s that Starbucks has to offer?

· No

· Yes

7. Will you continue to use Starbucks products and visit?

· Strongly agree

· Somewhat agree

· Strongly disagree

· Somewhat disagree

8. How important are the product features in your decision to purchase from us?

· Very important

· Not important

9. Do you enjoy the coffee selections available at Starbucks ?

· No

· Yes

10. Do you feel value as the most important asset of the organization?

· Yes

· No

Employees

11. Are you motivated to come to work every morning?

· No

· Yes

12. Does the top-level management motivate and inspire you?

· No

· Yes

13. Are there days that you feel you do not want to come to work?

· No

· Yes

14. Are the days that you feel you do not want to come to work more that the days you feel you want to work?

· No

· Yes

15. Are you proud to associate yourself with Starbucks?

· No

· Yes

16. Are you provided with enough resources for effective job handling?

· No

· Yes

17. Is there participatory decision making?

· No

· Yes

18. I have a complete comprehension of the way my role in the company contributes to the organization’s success

· Strongly agree

· Agree

· Strongly disagree

· Disagree

19. Are you provided with enough and reliable information to complete your tasks?

· Yes

· No

20. Do you feel that the organization values your work and general contribution?

· No

· Yes

21. I am paid fairly in comparison to the work I do

· Yes

· No

22. I have a clear comprehension of the benefit plan that the organization offers

· Yes

· No

23. I am satisfied with the benefit package that the organization offers?

· No

· Yes

24. Does the organization encourage teamwork?

· No

· Yes

25. Is everyone held accountable for the work that they do?

· No

· Yes

26. Does quality of products contribute very much to the organization’s success

· No

· Yes

27. My efficient job has great role in the mission accomplishment.

· No

· Yes

28. Does the management provide regular information for the intended goals to be accomplished?

· No

· Yes

29. Does the job you do provide a feeling of personal satisfaction?

· No

· Yes

30. I am responsible in playing my part towards the maintenance of quality products?

· No

· Yes

31. Does the organization provide enough opportunities for professional growth?

· No

· Yes

32. Does the organization provide adequate training for effective handling of tasks?

· No

· Yes

33. Does the top management support professional development?

· No

· Yes

34. Does the top management embrace you and let you learn from our mistakes?

· No

· Yes

35. Choose the word that best describes the kind of work you do

· Challenging

· Stimulating

· Rewarding

36. Are you provided with reasonable amounts of work?

· No

· Yes

37. Are you in a position to make a balance between your job and family?

· No

· Yes

38. Is there equal and fair treatment of employees?

· No

· Yes

39. Are you satisfied with the top management?

· No

· Yes

40. Are strong leadership skills depicted in the organization?

· No

· Yes