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Thesis statement

The paper is intended to focus on the designing flexible marketing campaigns especially for fashion based businesses and various ways to implement these marketing campaigns in the fashion industry.

Introduction

It is important for the businesses to reach to their esteemed clients through adopting and applying efficient marketing strategies with intentions to raise the company sales. It is evident that there have been tremendous changes in both business and technology sector, and therefore competition is on the rise and for that reason it is necessary for companies to design strategies readily adaptable to the changing patterns (Kerin, 2006). Looking at the fashion industry we can list a lot of endless changes that have taken place in a short period and for that reason the topic was of interest to me. The demand for fashion clothes in untimely and keeping up with the market trends calls for setting and implementing effective strategies.

I. Current fashion marketing strategies

It is necessary to focus on the present strategies and look at what other markets are doing and what need to be adopted of changed. It is the case because different industries will use different strategies but learning the current fashion industry strategies will give a starting point.

A. Benefits of using marketing strategies

In this case, some advantages arise with using marketing strategies and there is great importance to ensure that the benefits are stated.

II. Target population

In this situation, it is necessary for the marketers to locate the target population. It is crucial to have in mind the target population to design marketing strategies in line with their interests. For instance, the marketing strategies a fashion business can use on marketing children clothes is different from young people designed clothes marketing strategies.

III. Innovation

It means that it is important to make sure that the marketer is innovative enough to attract clients. It is expected because we are aware of the increasing competition in the fashion business.

A. Departments innovation

It means that change does not take place in a single fashion department, therefore for innovation in the overall unit it has to begin and take place in all departments.

Conclusion

It is important to have in mind that marketing is one of the strategies that make customers embrace a brand in the target market (Paley, 2005). It is important to have an efficient marketing strategy to succeed in raising sales.

References

Kerin, R. A. (2006). Marketing. New York: McGraw-Hill/Irwin.

Paley, N. (2005). The manager's guide to competitive marketing strategies. London: Thorogood.