Rough draft

Flexibility can be analyzed as the ability of fashion firms having a positive adaptive response to surrounding uncertainty. More certainly, it is a reflection of the potential of a system to change or respond with a fixed penalty in time, possible, expenses or performance. The analysis focuses on fashion firms that operate in different competitive markets and the flexible marketing strategies applied by the companies in marketing and selling their products. It is important to have a logical representation of the opinions and ideas in the form of empirical models and formulas. In this case, the analysis will represent the marketing flexibility supply chain and how firms attain competitive advantage in the Italian wear production (Babich & Tang, 2012). Supply chain flexibility and commercialization strategies are necessary as it offers a competitive edge to the business in an increased volatile surrounding that at the same time results in the company success. Raising global competition, working on improving accelerating technological change and increasing customer expectations are developing a turbulent surrounding. Developing flexible marketing strategies will see the fashion firm success increase with time.

Background information

The essential difficult being examined in a research paper is the strategy of improving marketing strategy flexibility under certain situations and constraints that are developed by the company. To solve the problem, it is important to bear a clear understanding of the flexibility from a marketing chain perspective as the research is based on developing flexibility in marketing strategies. Having examined the available literature data, it is safe to state that the authors focused on marketing strategies flexibility focusing relatively small on marketing flexibility (Choi, 2012). The Italian fashion sector has dominant traits of increased market volatility, particular products lifecycles and increased demand risk that renders the industry necessary to analyze from the marketing perspective flexibility and the potential to respond to the fashion market.

Research methodology

The primary focus of the analysis method was to, in a qualitative perspective; interact with fashion professionals with a link to the state Italian brands. To have a clue about what their knowledge and qualities in textiles and fashion were their recent economic crises experiences and their current brand significance opinions of the nation product. In that case, we shall focus on the method structure was chosen and reasons as to why they were chosen. The method that will be applied in gathering information, in this case, is conducting exit market surveys, administering questionnaires, on-location fieldwork and conducting shopping bag study. Besides, the financial reports examination and financial papers were also applied.

Qualitative method is the most suitable research method as it naturally turned most useful, which presently is an increasingly used method. The importance of the method is to pay attention to language and words and how interpretations of these languages are done. It is also branded as epistemological position, with the interest to understanding the social world, instead of applying a natural scientific strategy, as in quantitative analysis. The attention will be paid to the Italian wear manufacturers’ feelings and experiences from the sector.

Hypothesis

We propose that explanatory learning concerning market analysis is connected to product innovation. We affirm that independent learning offers new insight, which in turn provides new goods and fashion specialists experiences in the Italian line offer increased insight on marketing strategies flexibility.

From the quantitative analysis, it was clear that the fashion firm’s success largely depends on the marketing strategies applied by the companies. The study affirmed that in reaching out to the consumer preferences and wants, it is important for the fashion companies to implement flexible marketing strategies (Flynn & Foster, 2009). Getting stories from the experienced fashion specialists it was clear that marketing is the cornerstone of any fashion company.

The research offers support of the thesis statement through analyzing how a company success is connected to the implementation of effective, flexible marketing strategies. In that case, the study explains the rationale for implementing marketing strategies on the supply chain.

References

Babich, V., and C. Tang. (2012). Managing opportunistic supplier product adulteration, deferred payments, inspection, and combined mechanisms. Manufacturing & Service Operations Management 14 (2): 301314

Flynn, J. Z., & Foster, I. M. (2009). Research methods for the fashion industry. New York: Fairchild Books.

Choi, T.-M. (2012). Fashion supply chain management: Industry and business analysis. Hershey, PA: Business Science Reference.