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THM 4396 Hospitality Management Systems

Case Study Analysis Guidelines

Draft due date: Oct 29, 2015

Final report due date: Nov 17, 2015

The case analysis is designed to help students sharpen their analytical skills. Remember that a case study seldom includes all the information you need. Don’t be afraid to make assumptions if necessary, but state clearly the assumptions you make. Case discussions produce good arguments for more than one course of action. There are nearly always several feasible courses of action and approaches. Use the provided information in tables and appendixes to support your arguments/decisions/recommendations.

Components of the Written Report

The instructor will evaluate the written report (100 points) based on your understanding of the complexities and variables of the case study, appropriateness of evaluation and justification of decisions (recommendations). The senior management is faced with a set of circumstances and has to make strategy-oriented decisions. You need to identify what the strategic issues are before looking for solutions. You have to make a number of judgments about the actions to be taken, along with justification of these actions. Finally, you are asked to make recommendations clearly supported by the information presented in the case.

· Introduction – 5 points

· Identification/Analysis/Evaluation of Strategic Issues (Problems) – 20 points

· Identification and Evaluation of Alternatives – 35 points

· Identification of comprehensive set of alternatives

· Pros and cons of alternatives

· Recommended Course of Action/Implementation – 40 points

· Effective, efficient, and feasible combination of recommendations to solve the problems within boundaries of the firm’s objectives

Written report format

Case analysis write-ups will be four-typed pages (12 font size, 1.5-spaced, one-inch margins).