Writing Process Reflection Memo

Memorandum

From:

To:

19th October 2015

RE: Reflection Memo on Consumerism and Shopping Mall Designs

In my research paper, Consumerism and Shopping Mall Designs, I made an argument about customer preference to shopping malls as compared to other traditional shopping centers in my first paragraph. To make my argument strong I considered necessary to provide enough evidence in order support my argument and indeed show my readers reasons why customer prefer shopping malls to traditional shopping centers. Nonetheless, I after writing the paper I have realized that there are some areas that need improvements. For instance, for my final draft, I realized that it will be incredible to include a statement that supports my argument to show that indeed, customers prefer shopping malls to other traditional shopping centers. Therefore, I decided to add this statement, “shopping malls have large mixes of stores, interior and exterior decorations/designs and other offerings that have made them a preferred destination for most shoppers.”

Moreover, when I was structuring the paper I have noted that I did not organize the paper properly to allow my readers to have a clear flow of information. Uncertainly, I have mixed different points and arguments together making it hard to understand especially for someone who does not know much about shopping malls. In this regard, for my final draft, I will organize my work well using clear labeled sub-topics as well as clear flow of main points and discussion.

Regarding finding of resources to compose the paper, I have noted with concern that I took a lot of time finding and using secondary sources on Consumerism and Shopping Mall Designs. Most of the reading sources that I found were not explaining how shopping mall designs affect consumer trends, and so I had to split the topic into two; “shopping mall designs ” and ”consumer trends” to get the information that I needed.

In conclusion, I also established that I did not provide sufficient examples in the paper as I only focused on one mall design “Bluewater Shopping Centre” whereas shopping malls designs vary with different malls. As result, this made my conclusion to be centered on one mall that is not right according to research principles. To improve on this part, I will look for more examples of shopping malls and learn about their designs to make sure that I make a well informed conclusion based on a large number of malls. I believe the above discussed improvements will make my research work more detailed and many readers will appreciate it more.