part 5

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 5 Marketing Plan Worksheet: Promotion Decisions 1

Part 5 Promotion Decisions Worksheet

OBJECTIVES

Promotional objectives:

1.

2.

3.

4.

5.

6.

On-line promotion? Yes No

Describe:

Off-line promotion? Yes No

Describe:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 5 Marketing Plan Worksheet: Promotion Decisions 2

THEME

Promotional theme is:

Promotional message is:

Copyright needed? Yes No

DESIGN

Promotional tools designed by: In-house personnel

Outside agency

Combination

In-house personnel responsible:

Agency hired:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 5 Marketing Plan Worksheet: Promotion Decisions 3

Advantages to in-house design work:

Disadvantages to in-house design work:

MEDIA

Select media for promotions:

Television (stations)

Radio (stations)

News- papers

Magazines Outdoor (cities)

Internet (sites)

Other

Describe geography of promotion and/or product roll-out:

International National Regional Local

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 5 Marketing Plan Worksheet: Promotion Decisions 4

List special considerations for promoting e-marketing venture:

ADVERTISING

All advertising pieces have uniform theme and style? Yes No

If not, justify:

Ads have sufficient information on product benefits? Yes No

If not, how can you increase this information?

Are customers given enough details in ad on how to request additional product information from your company?

Yes No

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 5 Marketing Plan Worksheet: Promotion Decisions 5

PUBLIC RELATIONS ACTIVITIES

List public relations activities: • • • • • •

Bad publicity response strategy:

SALES PROMOTION TOOLS

Select promotion tools:

Regular coupon Rebate

Tradeshow Contest

Sweepstakes Samples

On-line coupon Demonstrations

Premiums Other

SALES

Do you need a sales force? Yes No

If yes, how will you compensate them?

Salary only Salary + Commission

Commission Only Other

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 5 Marketing Plan Worksheet: Promotion Decisions 6

Will salespeople have a quota? Yes No

How will you organize sales territories?

By product By customer type Geographically

Will you compensate differently for on-line sales activity? Yes No

List sales alliances you intend to pursue: •

•

•

•

•

Use the Internet to research how the industry handles advertising and promotion. Describe here:

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