marketing plan part 4

profileahmd54
worksheet_3.pdf
Home>Business & Finance homework help>Marketing homework help>marketing plan part 4

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 1

Part 4 Distribution Decisions Worksheet

METHOD

Preferred distribution method Direct Intermediaries

If applicable, number of channels

Dual channels Multiple channels Channel alliances Nontraditional channels

COSTS

Variable distribution costs will affect price of end product to consumer?

Yes No

Describe the role cost will play in your distribution method:

INTENSITY

Choose a level of intensity for your distribution efforts

Intensive Selective Exclusive

Rationale for choice:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 2

DISTRIBUTION FACILITIES

Global distribution facilities needed? Yes No

Warehouses needed? Yes No

If yes, number of warehouses:

List warehouse locations:

• • • • •

Fulfillment services Yes No

Packing companies Yes No

Transportation firms Yes No

Billing services Yes No

List other channel facilitators you anticipate needing: • • • • • Will you distribute your product through a retail location? Yes No

If yes, what type of retail location will you use (select all that apply)?

Chain store Specialty store Franchise

Department store Discount store Supermarket

Convenience store Drugstore Warehouse club

Restaurant Factory outlet

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 3

Will you distribute your product through nonstore channels? Yes No

If yes, what type of retail location will you use (select all that apply)?

Vending machine Direct retailing Direct mail

Catalogs and mail order Telemarketing Internet

Shop-at-home

Will you be a part of a franchise system as a franchisee? Yes No

Business format franchise? Yes No

Product and trade-name franchise? Yes No

Will you franchise your offering? Yes No

Business format franchise? Yes No

Product and trade-name franchise? Yes No

Describe your retailing mix, if applicable:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 4

If you will have your own distribution outlets, describe your plan for each element of the store atmosphere:

Employee type and density

Merchandise type and density

Fixture type and density

Sound

Visual factors

Odors

WEB SITE CONCERNS

If you have a retail outlet, describe how will you convey atmosphere of brick-and- mortar store on-line:

Lamb Hair McDaniel Your Product or Service Offering

Marketing 8e

Part 4 Marketing Plan Worksheet: Distribution Decisions 5

Will you feature or promote other Web sites and/or companies on your Web site?

Yes No

List which you will promote:

1.

2.

3.

4.

5.

6.

Describe the strategic goal to be achieved by this (these) partnering(s):

SPECIAL CONSIDERATION FOR SERVICES

Will you distribute your service to other Web sites? Yes No

What level of service will you distribute via the Web? Full Partial

List aspects of service you will distribute via the Web: • • • • • •

  1. Text1:
  2. Check Box2:
    1. 0: Off
    2. 1: Off
  3. Check Box3:
    1. 0: Off
    2. 1: Off
    3. 2: Off
    4. 3: Off
  4. Check Box4:
    1. 0: Off
    2. 1: Off
  5. Text5:
  6. Check Box6:
    1. 0: Off
    2. 1: Off
    3. 2: Off
  7. Text7:
  8. Check Box9:
    1. 0:
      1. 0: Off
      2. 1: Off
    2. 1:
      1. 0: Off
      2. 1: Off
  9. Text10:
    1. 0:
      1. 0:
    2. 1:
      1. 0:
      2. 1:
      3. 2:
      4. 3:
      5. 4:
  10. Check Box11:
    1. 0:
      1. 0: Off
      2. 1: Off
    2. 1:
      1. 0: Off
      2. 1: Off
    3. 2:
      1. 0: Off
      2. 1: Off
    4. 3:
      1. 0: Off
      2. 1: Off
  11. Text12:
    1. 0:
    2. 1:
    3. 2:
    4. 3:
    5. 4:
  12. Check Box13:
    1. 0: Off
    2. 1: Off
  13. Check Box14:
    1. 0:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    2. 1:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    3. 2:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    4. 3:
      1. 0: Off
      2. 1: Off
  14. Text15:
  15. Check Box16:
    1. 0: Off
    2. 1: Off
  16. Check Box17:
    1. 0:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    2. 1:
      1. 0: Off
      2. 1: Off
      3. 2: Off
    3. 2:
      1. 0: Off
  17. Check Box18:
    1. 0:
      1. 0: Off
      2. 1: Off
    2. 1:
      1. 0: Off
      2. 1: Off
    3. 2:
      1. 0: Off
      2. 1: Off
    4. 3:
      1. 0: Off
      2. 1: Off
    5. 4:
      1. 0: Off
      2. 1: Off
    6. 5:
      1. 0: Off
      2. 1: Off
  18. Text19:
  19. Text20:
  20. Text21:
    1. 0:
    2. 1:
    3. 2:
    4. 3:
    5. 4:
    6. 5:
  21. Text22:
  22. Text23:
  23. Check Box24:
    1. 0: Off
    2. 1: Off
  24. Text25:
    1. 0:
    2. 1:
    3. 2:
    4. 3:
    5. 4:
    6. 5:
  25. Text26:
  26. Check Box27:
    1. 0:
      1. 0: Off
      2. 1: Off
    2. 1:
      1. 1: Off
      2. 0:
        1. 0: Off
        2. 1: Off
  27. Text28:
    1. 0:
    2. 1:
    3. 2:
    4. 3:
    5. 4:
    6. 5:
  28. Text8:
    1. 0: