Markting

Marketing 3

Your Name

Institutional Affiliation

Course Number

Course Title

Tutor’s Name

Marketing

Date

Question 1: Customer Empowerment

Customer empowerment is a very important aspect in marketing. Through customer empowerment, an organization can create its own niche whereby customers are very loyal to their products. The Graco car seats are the main product for the company. The company markets the product through various channels that create a good awareness for the product. The main feedback vehicle is the social media channels. Through the social media feedback channel, the company is enjoying buzz marketing signifying According to the customers, the feedback on the product is positive thus suggesting a good satisfaction rate from the customers. In addition, the positive feedback shows that the customers are happy with the product. Their happiness shows empowerment because now their babies and children can travel much safer as compared to the use of other seats.

Question 2: Customer Satisfaction

The marketing protocols that the company uses allow consumers to query any lingering doubt with regards to the Graco car seats. The marketing structure gives all the information needed by a customer to make a decision regarding the purchase of the seats. At the same time, the seat comes with a manual that customers can use to install the seats within their cars. The manual also gives details on how best to use and maintain the car seats especially when it comes to cleaning the seats. In addition, there is information at the back regarding frequently asked questions. The frequently asked questions gives details on the most common queries that consumers have thus solving most of the problems immediately. The back end of the manual gives contact details. The consumers can use the contact details to ask for special assistance just in case their problem is not covered within the frequently asked this ensures great customer satisfaction rates.

Question 3: Customer Relationship Management

According to Graco Company, all customers are important. The company understands that without its customers the company would not be as successful as it is today. Therefore, the company tries to have all its consumers as happy as possible. This is through making car seats that are affordable to every member of the society who can afford a car. Thus, there are no varieties of car seats from the company just different styles according to different consumer preferences. For example, some customers would like red car seats and others would want black car seats. Therefore, the company differentiates the car seats in such a criteria. The company does not differentiate its products according to financial status of its customers thus all the car seats are of the same price and same quality. This ensures that all its customers get the same seat with very minor changes. Thus the CRM strategy is of good quality.

Question 4: Customer Privacy

Graco Corporation understands the importance of customer privacy. The company is also a law-abiding company and therefore does not leak any important information pertaining to the consumers. Through its website, Graco collects consumer information such as name and contact. This helps the company in its service delivery as well as maintains good records. After collecting and documenting the information, the company safely secures the information within its servers. There is adequate security to prevent cyber-attacks as well as redundant protocols that make it hard for unauthorized personnel to gain access to the information. Customers also have passwords to protect their accounts from hacking. The passwords are personal properties thus the company is at liberty to ensure no person can access any other persons account illegally. The security protocols seems to be working based on the fact that customers have not had a problem with privacy breaches.