TEAM PROJECT - YUM! BRAND COMPANY VALUES/WEBSITE CRITIQUE
DR. RICKY ADAMS
team_project1.docxTeam Project – Company Profile and Presentation
Purpose
The purpose of this project is to expose each student to the dynamics of working on a project with an assigned team. In addition it is designed to assess the team and individual’s understanding of general business information and terms as well as their group presentation skills.
Overview
This is a collaborative team assignment designed for you to work with other students in the research and writing of a paper that will give you greater insight into the company you were assigned.
Total Point Value - 150
The Project will be graded in two parts; 100 points for the written report and 50 points for the group presentation.
You are to independently plan your time as a team and use whatever communications method works best for you. As a team, you are expected to share the work and contributions, and as a result you will all share the same final grade that will be determined by the instructor.
You will be give peer grade evaluation AND you will receive a peer evaluation to evaluate the contributions of your team members. Members not contributing to the overall team will be assessed a 50% to 100% point reduction from the team grade, at my discretion based on peer evaluations. Your report will be graded on completeness, accuracy, neatness of presentation, following directions and proper grammar and spelling.
As is always the case in Business Communication it is critical that the information be accurate and professional. It is important that there be no spelling errors or issues with grammar. I would highly recommend using the FCB Communication Center.
You are to write this paper as if you are writing to someone who knows nothing about this company. DO NOT CUT & PASTE INFORMATION FROM WEBSITES-THIS CONSTITUTES PLAGRASIM. You must state your sources of information either by section or a reference list at the end of your paper! You are to write this in your own words – DO NOT COPY TEXT from a reference or you will be given a F for plagiarism. Your final paper will be submitted in hard copy-STAPLED, in class on Tuesday December 2nd , 2014.
Report Format & Content – 100 points
1. Must be in Microsoft Windows word, font size 11/12, double spaced.
2. The report must be at least 5-6 full pages in length. Does not include a cover sheet if you choose to include one.
3. Section Titles and Headers are shown in the following.
Heading:
The Heading: At the top in the upper right-hand corner:
1. MGT 101- the section you are in
2. The names of the team members
3. Company Profile for: The name or the company you are writing about
4. The date the report is completed.
Business Overview Section
This should give the reader a general overview of the Company and include things like location, key statistics (revenue, employee count, profit, stock price, outstanding shares) and the nature of the business the company is involved in.
Business Summary Section (these are just examples of sections you might use)
1. Describe the business the company is in.
2. What goods and/or services does the company make and sell. This must be all inclusive.
3. Is it a domestic (U.S) or international company?
4. In what countries does it do business, if a lot, how many countries do they operate in.
5. Who are the key executives of the company?
6. What industries does the company participate in?
7. List 3 major competitors.
8. Top current headlines of interest (3-5)
Financial Summary Section – (these are just examples)
1. List the total Revenue for the last 3 years
2. List the cost of revenue/cost of goods sold for each year above.
3. List the Gross Profit for the last 3 years.
4. List the Total Cash and Total Debt.
5. List the last trade price for stock and the date this occurred.
6. List the day’s stock price range.
7. List the 52 week stock price range.
Company Values Section
1. You are to research your firms values as defined by their involvement in the community, this is to be at least 3/4 page in length. You will comment on areas of involvement such as; community activities, diversity, the environment and philanthropic (charitable contributions) or other contributions your company may provide to local communities or on a national level.
2. Secondly, please include any other information you believe helpful to describe your company.
Company Website Critique
1. You are to write a one page review of the company website. You are to spend time looking at the content, design and layout. Pay attention to sections like careers, products, mission, values, company news, careers, and financial information.
2. In your review comment on areas that are particular interesting or exciting for your team. Comment on aspects of the website that do not appeal to you, are difficult to use or just plain confusing.
In Class Group Presentation – 50 points
Each team has 10 minutes to present their Company to the class. The scenario is that you are presenting your company to a group of people that are interested in buying stock. You need to tell the audience everything they need to know about making an informed and smart decision for their investment dollar.
Your presentation will be graded on accuracy of the information, quality of the presentation and supporting materials, professionalism of the presenter(s) and team and use of the allotted time with extra credit for uniqueness and originality.
Team Presentations will take place the week of December 1st . The dates and order that teams present will be based on a in-class drawing that takes place in November.
