Week 3 Process Designs and Supply Chain
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process_design_and_supply_chain.pptThe Process Design and Supply Chain
Alisa V. Brady
November 16, 2015
OPS 571 OPERATIONS MANAGEMENT
Professor Ziad Kassis
Process Design and Supply Chain – The case of Dell
Introduction
- This project is about the process design and supply chain of Dell.
- Dell makes computers, laptops and various American technology
- Dell also supports and repairs its products
Dell’s
Supply Chain
Dell’s supply chain can be described as a direct model, as the company engages the consumer directly with no intermediaries, while employing the build-to-order strategy whereby the company takes direct orders with all the configurations desired from the consumer and makes order to its supplies with all the configurations so desired by the consumer, the suppliers manufactures the order to specification.
Supplier Dell Customer
Dell’s Internal Process
ORDER FULFILLMENT PROCESS
This entails payment clearance, stock availability, packaging ad shipment insurance, planning and execution, plant services, purchasing, supplier selection, product delivery, receiving of payments and managing consumer relations.
Dell’s entails order placement, payment clearance, supplier selection, product delivery, receiving payment and managing consumer relations.
Dell’s Design Approach
Dell has to include in the process a long-term demand sensing mechanism to have better insight for consumers needs, so as to be able to predict market trends, changing needs and support multiple market segments.
Identification of Consumers
Identification of Consumers needs
Obtain Order
Select Supplier
Deliver Product
Receive Payment
Manage Customers
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Metric to Measure and Its Application
The process can be measured through the metrics of performance both previous, current and future forecast. This can be possibly be done by the use of demand forecasting tools and planning tools, in each and every production period through the coordination of the supply chain managers and personnel with the of the major consumers who engage in the sale of their products, for they have access to information on the market from competitors and final consumers.
Reference
Fredman, C ,Dell, M.,(2006). Strategies that Revolutionized an Industry : Direct from Dell, Collins.
Gartner ,(2010) ,Dell’s transformative journey through supply chain segmentation .Case study for supply chain leaders. Available (online) at http://www.johngattorna.com/documents/Dell_Case_study_for_supply_chain.pdf
