Research Proposal

BUSINESS PLAN PAGE 7

Indy Armor

BUSINESS PLAN 1

Executive Summary

Indy Armor Company has found the best service provider for their one-year-old business of selling customized cell phone cases in Amazon. Amazon has granted chance for the company's growth that tends to over one million dollars. Most of the sales are derived from the Amazon site. Amazon is indeed doing great. To get some things from the cell phone case and accessories, Indy Armor Company has introduced a unique design to the casing that is increasingly gaining a competitive edge in Amazon site. By listing the products on Amazon, we are projecting that we are going to sell one thousand casings.

Amazon has enhanced their services and customer satisfaction in return. The consumer reviews and other feedback from Amazon customers have assisted Indy Armor Company to develop its product designs. By introducing high-quality cell phone casings, the company did not realize how crucial such items were to the consumers until Amazon customer's reviews from other companies gave them a chance to understand what the customers were thinking. As a result, Indy Armor Company has embraced the customer service anthem of Amazon. In the case of issues relating to the quality about the casings, the company will replaces the housing or gives a refund to the consumer.

Company Description

Indy Armor Company LLP. is an enterprise that sells and creates designs for superior Android smartphones cases. The casings are made from best quality materials consisting of a resistant polycarbonate that is applied in bullet resistant glass. The initial shipments of the commodities were 750 units within one month. This will attract a profit of $2,450. As the company learned the Amazon business, Indy Armor managed to build an impactful reputation with the customers. The company secured a $25,000 investment and launched face two of their products. We predict During that period, 10 Million units of phone cases were sold within two weeks, thanks to Amazon site. The company has specialized in developing new phone model casings and selling them on Amazon.

Selling through Amazon has been a great strategy for Indy Armor Company. Amazon handles orders satisfaction and payment processing.

The Indy Armor Company uses Amazon to concentrate on its marketing efforts because Amazon was the initial place where consumers purchase good- quality cases online. The company has will sell cases to the buyers through forums and requested the customers to post their reviews on Amazon hence building the brand. The organization, however, plans to increase additional cases with unique designs. The Company will managed to rent a new office with enough space at the back that ensures smooth running of activities and a comfortable working environment for the employees. The Indy Armor Company is working with the manufacturers to create colorful designs and creative products that catch the consumer's eye at first glance. The cases also match the current mobile phones trending in the global markets.

Market Analysis

Market Analysis the evaluation of traits that are unique to a particular market and gathering more information that assist an individual or an enterprise to make sound decisions for the business. By conducting a market analysis, essential facts are collected that provide more knowledge about our customers, appropriate pricing and vulnerability to outside competition (McKeever, 2014).

Strengths

In conducting a market analysis, Indy Armor Company has significant advantages that enhance its efficient operations at the Amazon. First there are barriers to entry in the Amazon online business that enable Indy Armor Company attain a competing strategy over its competitors dealing with similar products. To enter Amazon and do a product listing, there must be several justifications and procedures to be followed. Indy Armor Company has a pool of highly knowledgeable market operators that link with the organization to promote quality designs and trending phone casings. The direct connection of Indy Armor Corporation with its manufactures has added to its efficient service delivery at Amazon. Indy Armor Company faces a little competition within the Amazon site. The organization is among the best retailer of strategic phone cases that suit the customer's tastes and preferences.

The cases sales are accompanied by high-profit margins that boost the corporation's profits. The Indy Armor Company can sell its products online creating a broad base of consumers who view their services and request for delivery. Their visible website links is a significant factor in their marketing strategy as the company can connect with the customers online, send email messages and further market their products in Amazon. Selling phone cases in Amazon entails little start-up risks.

Weaknesses

The Indy Armor Company is will face a challenge as it does the online business in Amazon. The major weaknesses encompassed by the group include a high start up costs. The cost of starting the company is enormous and the period to reach a break even may significantly be prolonged due to the procedures involved in listing commodities at Amazon. Indy Armor Company is faced with an additional challenge of price inflexibility. It is tricky to alternate the price of the products already listed at Amazon site.

Opportunities

Indy Armor Company has a vast room for expansion in the online sales of the phone cases. The company can increase their unique designs and add their listings on the Amazon site so that more consumers can get to see their continuous growth. Since the firm has a single brand, it can utilize the brand name to increase their designs of the phone cases.

Threats

What could have a significant impact on the business performance are any changes of regulations that touch the Amazon site where the products are listed. Increasing tax for the commodities listed could reduce the rating of the Indy Armor firm and result in high price charges that shun consumers. Another cost that the corporation incurs that might be a threat to its performance is additional insurance costs accompanied by listing its goods on the Amazon site.

Organization and management

Indy Armor Company is a limited liability partnership that ensures the protection of the management in case of any legal disputes while keeping maximum control of the company processes. To keep the operation's strategy, the company has a team of specialists who give an expert-oriented advice to key areas. The enterprise has an advisory board that makes strategic decisions to the operations of the company. The board is composed of engineering, new product design entrepreneurship and a business planning team.

Mr. Nasser is the engineer who has five years experience in project management and quality design. The organizational structure of Indy Armor is flat, and Mr. Nasser serves as the general manager. He provides governance to the entire company and ensures coordination of resources. The organization has hired eight more staff members who handle monitoring the activities of the production process. Other four members are devoted to the activities of sales and fulfilling orders on the company's website.

Service and Product line

This section states an overview of the product offered, how the product is purchased and plans for the product line.

The phone cases sold by Indy Armor Company are comfortable and sturdy. The brilliant news is that they case come in a broad range for the customers to choose. This can be a demerit on the sense that it becomes more difficult for the buyer to select the casing that matches their styles. The phone cases are grouped according to phone type at the Amazon site. Whether a consumer desires a Galaxy casing, note 4 casing or an HTC casing, they are sure to find a substantial commodity that matches their needs. Indy Armor company phone cases are everywhere. The casings are bright with a TPU bumper offer grasp.

The cases are slim and fit the unique phone designs. The products are of intense transparency and allow clear visualization of the original design to a specified cell phone. The casings are also easy to press, and their unique cut outs allow most cables to fit appropriately. The phone cases are also compatible with Apple IPhones that are currently a major trend in the market.

The product pricing method is determined by cost- plus and its competitive pricing. Cost-plus is a pricing strategy that encompasses cost plus markup to the costs of the overheads. All orders call for a 50% deposit after getting a final shipment. The plans of Indy Armor Company phone casing are to expand its listing on Amazon and match the trending phones arising to match their cases designs and maintain the consumer trust (Thomas and Stephanie 2008).

Marketing and Sales

The sales and marketing give explanation to the company's marketing strategy. It narrates how the organizations will implement and ultimately gains market sales. A marketing and sales plan further focuses on how the enterprise can deliver its services and products so that it increases customer's satisfaction and uniqueness.

Using Amazon as an intermediary will be a heavy lifter of the company's marketing strategy. Amazon handles the operational side of Indy Armor inventory, shipping, and other payments. This division gives the organization a chance to specialize in marketing the current line of phone cases and developing future products the match the current technology and consumer desires. Indy Armor Company also derives benefits from the economies of scale by listing more of their product in Amazon. Consumers will finalize all the aspects of their purchasing and orders using the Amazon platform. However, custom listings that give room for the buyer to chat with the sellers before and after purchase are allowed. This ensures consumers gain the products they want.

Marketing of the phone cases will entail online forums where customers order the goods and receive them as per the specified capacity. Site reviews to comment and appreciate the customers feedback is also put in place through Amazon. Engaging in trade shows and exhibitions are not left out. During offers and promotions, the Company can give discounts to consumers who purchase the casings and grant them other offers that attract the loyalty of the customers. Conferences, events, and informal meeting that engage potential users are part of the evolving market strategy of Indy Armor Company.

Financial projections

The primary funding will come from the own business investment and ploughed back profit. As the company advances the funding will entail borrowing from potential investors and equity financing. The projected income statement for the enterprise is outlined below.

Appendix

Category	Year 1	Year 2	Year 3
Sales	720000	864000	1036800
Cost of goods sold	250000	300000	360000
GROSS PROFIT	470000	564000	676800
OPERATING EXPENSES
Salary (office & overhead)	30000	33000	36300
Payroll (taxes, etc.)	0	0	0
Outside services	200	220	242
Supplies (office & operation)	1200	400	300
Repairs & maintenance	500	550	605
Advertising	250	275	302.5
Car, delivery & travel	4000	5500	3200
Accounting & legal	250	275	302.5
Rent	15000	15000	16500
Telephone	500	550	605
Utilities	1000	1100	1210
Insurance	1000	1100	1210
Taxes (real estate, etc.)	0	0	0
Interest	1000	1100	1210
Depreciation	500	500	500
Other expenses	150	165	181.5
TOTAL EXPENSES	55550	59735	62668.5
NET PROFIT BEFORE TAXES	414450	504265	614131.5
Income taxes	29011.5	35298.55	42989.205
NET PROFIT AFTER TAX	385438.5	468966.45	571142.295
Owner draw or dividends	0	0	0
ADJUSTED TO RETAINED	385438.5	468966.45	571142.295

Bibliography

McKeever, M. (2014) How to Write a Business Plan. Nolo: Business & Economics

Thomas, A and Stephanie, A. (2008) Writing a Convincing Business Plan. Barron's Educational Series: Business & Economics