Short questions

 

QUESTION 1

1. Define Marketing?

7 points   

QUESTION 2

1. Define what an exchange is and list the five conditions of an exchange?

7 points   

QUESTION 3

1. List and define the Four Marketing Management Philosophies?

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7 points   

QUESTION 4

1. What is a Marketing Plan and what is the purpose of a marketing plan?

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7 points   

QUESTION 5

1. List and define the four elements of the marketing mix “Four Ps.”

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7 points   

QUESTION 6

1. Explain what the two types of products are and provide an example of each.

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7 points   

QUESTION 7

1. List the eight steps in the New-Product Development Process.

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7 points   

QUESTION 8

1. Discuss briefly the four major stages of the Product Life Cylce.

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7 points   

QUESTION 9

1. Explain what Supply Chain and Supply Chain Management are.

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7 points   

QUESTION 10

1. Discuss the Benefits of Supply Chain Management.

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7 points   

QUESTION 11

1. What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries.

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6 points   

QUESTION 12

1. List the three types of Channel Relationships.

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6 points   

QUESTION 13

1. List and explain what the Four Tasks of Promotion are.

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6 points   

QUESTION 14

1. Briefly discuss the two types of Advertising and their purpose.

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6 points   

QUESTION 15

1. Explain what the Role of Public Relations is.

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6 points   

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