Business Research Project

Case Analysis

INTRODUCTION

You’ve already examined 13 cases from the text’s Web site. For this project you’re going to read the Donato’s: Finding the New Pizza case and answer the discussion questions.

The advertising introducing the NO DOUGH pizza is on the text DVD and on the Web site under Video Cases.

PROCEDURE

Visit your textbook’s Web site, http://www.mhhe.com/cooper11e, which contains all of the cases provided to supplement your text. To find the cases, do the following:

■ Click Student Edition in the “Online Learning Center” on the left of the page.

■ On the next page, click Cases under “Course-wide Content.”

Read through the Donato’s: Finding the New Pizza case (the direct link is http://tinyurl.com/ljwvfko) and answer the discussion questions.

Writing Guidelines

1. Type your submission, double-spaced, in a standard print font, size 12. Use a standard document format with 1-inch margins. (Don’t use any fancy or cursive fonts.) Your paper should be written in Microsoft Word or a Word-compatible program.

2. Include the following information at the top of your paper:

a. Name and complete mailing address

b. Student number

81

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c. Course title and number (Business Research Methods, BUS 415)

d. Research project number (50065500)

3. Read the assignment carefully and answer each question.

4. Be specific. Limit your submission to the questions asked and issues mentioned.

5. Proofread your work carefully. Check for correct spelling, grammar, punctuation, and capitalization.

Grading Criteria

The following is a breakdown of how your project will be graded:

Content 80%

Written Communication 10%

Format 10%

Here’s a brief explanation of each of these criteria:

Content

The student

■ Provides clear answers to the assigned questions

■ Addresses the questions in complete sentences, not just simple yes or no statements

■ Supports his or her opinion by citing specific information from the text

■ Stays focused on the assigned issues

■ Writes in his or her own words and uses quotation marks to indicate direct quotations

Graded Project82

Written Communication

The student

■ Answers each question in a complete paragraph that includes an introductory sentence, at least four sentences of explanation, and a concluding sentence

■ Uses correct grammar, spelling, punctuation, and sentence structure

■ Provides clear organization (for example, uses words like first, however, on the other hand, and so on, consequently, since, next, and when)

■ Makes sure the paper contains no typographical errors

Format

The paper is double-spaced and typed in font size 12. It includes the student’s

■ Name and complete mailing address

■ Student number

■ Course title and number (Business Research Methods, BUS 415)

■ Research project number (50065500)

Submitting Your Assignment

Follow this procedure to submit your assignment online:

1. On your computer, save a revised and corrected version of your assignment.

2. Go to http://www.pennfoster.edu and log on as a student.

3. Go to My Courses.

4. Click on Take Exam next to the lesson you’re working on.

5. Enter your e-mail address in the box provided. (Note: This information is required for online submission.)

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6. Attach your file or files as follows:

a. Click on the Browse box.

b. Locate the file you wish to attach.

c. Double-click on the file.

d. Click on Upload File.

7. Click on Submit Files.

Graded Project84